Brandwave

How popular isCanstar?

In September 2026, people searched for Canstar by name about 400 times in New Zealand, a 7% decrease from the previous year. These searches made up 1.7% of all New Zealand price comparison site searches, placing Canstar fifth out of eight sites. When we asked both ChatGPT and Google AI Overviews about price comparison sites, Canstar appeared in one of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Canstar is the fifth most searched of 8 competitors and the eighth most recommended in AI answers.

  1. PriceSpyShare of searches 79.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PriceMeShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. GrosaveShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. GrocerShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. CanstarShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top price comparison sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canstar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canstar is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PriceSpy1st
  2. PriceMe2nd
  3. Pricer3rd
  4. Getprice3rd
  5. Grocer5th
  6. Grosave6th
  7. Glimp7th
  8. Canstar8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PriceSpy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PriceMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grocer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pricer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grosave2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Getprice2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canstar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glimp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about price comparison sites

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which price comparison sites compete with Canstar?

Canstar against price comparison sites in New Zealand, by month

Share of searches by month for PriceSpy, PriceMe, Grosave, Grocer, Canstar. The figures are in the table below the chart.

View monthly share of searches table
MonthPriceSpyPriceMeGrosaveGrocerCanstarGlimpPricerGetprice
Oct 202577.4%15.3%1.4%1.7%1.5%2.5%0.24%0.03%
Nov 202579.9%16%0.77%0.95%0.75%1.4%0.14%0.06%
Dec 202582.3%13.4%0.79%1.5%0.65%1.2%0.17%0.05%
Jan 202677.1%15.3%1.1%2.5%1.3%2.5%0.17%0.07%
Feb 202679.4%12.7%1.1%2.6%1.4%2.6%0.18%0.04%
Mar 202679.4%12.8%1.7%2.6%1.1%2.1%0.25%0.04%
Apr 202682.3%10.7%1.2%2.7%1.4%1.4%0.26%0.04%
May 202683.1%10.8%0.97%2.2%1.2%1.5%0.19%0.04%
Jun 202682.9%10.8%1.2%1.8%1.4%1.5%0.34%0.04%
Jul 202670.8%9.2%1.5%1.5%15.4%1.2%0.16%0.03%
Aug 202672.1%11.5%2.9%2.9%9%1.3%0.28%0.04%
Sep 202679.4%12.7%2.6%2.1%1.7%1.1%0.39%0.04%

  1. 1.PriceSpy

    79.4%

    Held 1st. 18.1K estimated branded searches, +0.06% vs prior month. Share +7.3 points.

  2. 2.PriceMe

    12.7%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Grosave

    2.6%

    Moved from 5th to 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  4. 4.Grocer

    2.1%

    Held 4th. 480 estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  5. 5.Canstar

    1.7%

    Moved from 3rd to 5th. 380 estimated branded searches, -83.3% vs prior month. Share -7.4 points.

  6. 6.Glimp

    1.1%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  7. 7.Pricer

    0.39%

    Held 7th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

  8. 8.Getprice

    0.04%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Canstar and its closest rivals

Every comparison with Canstar

8 comparisons

How has branded search demand for Canstar changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canstar in New Zealand fell from 430 to 400.
  • Across the 12 months ending September 2026, Canstar’s share of searches among price comparison sites in New Zealand peaked at 15.4% in July 2026 and was lowest at 0.65% in December 2025.

How did search popularity change for New Zealand price comparison sites in September 2026?

6 changes

  1. In September 2026, PriceSpy gained share of searches among price comparison sites in New Zealand, from 72.1% to 79.4%.

  2. In September 2026, PriceMe gained share of searches among price comparison sites in New Zealand, from 11.5% to 12.7%.

  3. In September 2026, Canstar lost share of searches among price comparison sites in New Zealand, from 9% to 1.7%.

  4. In September 2026, Grocer lost share of searches among price comparison sites in New Zealand, from 2.9% to 2.1%.

  5. In September 2026, Grosave rose from 5th to 3rd among price comparison sites in New Zealand.

  6. Estimated monthly branded searches for Pricer in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are Canstar’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Canstar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canstar
  • canstar kiwisaver
  • canstar mortgage rates
  • canstar term deposit

Do you work for Canstar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canstar compete?

Canstar is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Financial comparison sites3rd of 51%Show ranking
Price comparison sites5th of 81.7%Shown above
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Is Canstar your brand?

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