Brandwave

Price comparison sites in New Zealand:Which brands are most popular in search?

In August 2026, PriceSpy was the most searched among price comparison sites in New Zealand, with an estimated 26.7K branded searches and 73.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. PriceSpy73.5%
  2. PriceMe10.8%
  3. Grocer7.2%
  4. Canstar7.2%
  5. Glimp1.3%

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Share of SearchLeaderboard

Compare the price comparison sites New Zealand shoppers check before buying. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among price comparison sites in New Zealand, by month

Share of Search by month for PriceSpy, PriceMe, Grocer, Canstar. The figures are in the table below the chart.

View monthly share of search table
MonthPriceSpyPriceMeGrocerCanstarGlimp
Oct 202576.7%13.5%5%2.3%2.5%
Nov 202580.4%14.2%2.8%1.1%1.5%
Dec 202581.7%12.4%3.7%0.97%1.3%
Jan 202676.3%14.1%5.4%1.7%2.4%
Feb 202678.4%11.6%5.6%1.9%2.5%
Mar 202679.1%11.3%5.7%1.7%2.2%
Apr 202680.1%11.1%5.3%2%1.5%
May 202680.4%10.4%5.7%2%1.5%
Jun 202680.7%10.3%5.4%2.1%1.5%
Jul 202672.3%9.2%4.8%12.2%1.4%
Aug 202673.5%10.8%7.2%7.2%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.PriceSpy

    73.5%

    held 1st · 26.7K estimated branded searches · -13.1% vs prior month · +1.2 points

  2. 2.PriceMe

    10.8%

    moved from 3rd to 2nd · 3.9K estimated branded searches · +0.25% vs prior month · +1.6 points

  3. 3.Grocer

    7.2%

    moved from 4th to 3rd · 2.6K estimated branded searches · +27.3% vs prior month · +2.4 points

  4. 4.Canstar

    7.2%

    moved from 2nd to 4th · 2.6K estimated branded searches · -49.9% vs prior month · -5.1 points

  5. 5.Glimp

    1.3%

    held 5th · 480 estimated branded searches · -17.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among price comparison sites in New Zealand?

In August 2026, PriceSpy was the most searched among price comparison sites in New Zealand, with an estimated 26.7K branded searches and 73.5% estimated Share of Search within this set. PriceMe is in 2nd place, 62.7 percentage points behind at 10.8% Share of Search.

New Zealand price comparison sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PriceSpy76.7% → 73.5%81.7%Dec 202572.3%Jul 20261st
PriceMe13.5% → 10.8%14.2%Nov 20259.2%Jul 20262nd
Grocer5% → 7.2%7.2%Aug 20262.8%Nov 20253rd
Canstar2.3% → 7.2%12.2%Jul 20260.97%Dec 20255th → 4th
Glimp2.5% → 1.3%2.5%Feb 20261.3%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, PriceSpy’s estimated Share of Search among price comparison sites in New Zealand decreased from 76.7% to 73.5%.
  • Across the 11 months ending August 2026, PriceMe’s estimated Share of Search among price comparison sites in New Zealand decreased from 13.5% to 10.8%.
  • Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand increased from 5% to 7.2%.
  • Across the 11 months ending August 2026, Canstar’s estimated Share of Search among price comparison sites in New Zealand increased from 2.3% to 7.2%.
  • Across the 11 months ending August 2026, Glimp’s estimated Share of Search among price comparison sites in New Zealand decreased from 2.5% to 1.3%.
  • Across the 11 months ending August 2026, PriceSpy’s estimated Share of Search among price comparison sites in New Zealand peaked at 81.7% in December 2025 and was lowest at 72.3% in July 2026.
  • Across the 11 months ending August 2026, PriceMe’s estimated Share of Search among price comparison sites in New Zealand peaked at 14.2% in November 2025 and was lowest at 9.2% in July 2026.
  • Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand peaked at 7.2% in August 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Canstar’s estimated Share of Search among price comparison sites in New Zealand peaked at 12.2% in July 2026 and was lowest at 0.97% in December 2025.
  • Across the 11 months ending August 2026, Glimp’s estimated Share of Search among price comparison sites in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.3% in December 2025.
  • Across the 11 months ending August 2026, Canstar rose from 5th to 4th among price comparison sites in New Zealand.
  • Across the 11 months ending August 2026, Glimp fell from 4th to 5th among price comparison sites in New Zealand.

How did search popularity change for New Zealand price comparison sites in August 2026?

  1. In August 2026, PriceMe overtook Canstar to rank 2nd among price comparison sites in New Zealand, at 10.8%.

  2. In August 2026, Grocer overtook Canstar to rank 3rd among price comparison sites in New Zealand, at 7.2%.

  3. In August 2026, PriceSpy gained estimated Share of Search among price comparison sites in New Zealand, from 72.3% to 73.5%.

  4. In August 2026, Canstar lost estimated Share of Search among price comparison sites in New Zealand, from 12.2% to 7.2%.

  5. Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

How the Brand Demand Index is measured

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