Grocer vs PriceMe:Which is more popular by branded search in New Zealand?
In August 2026, PriceMe had more branded searches than Grocer among price comparison sites in New Zealand. PriceMe was estimated to have 3.9K branded searches compared to Grocer’s 2.6K, and held a 10.8% Share of Search versus Grocer’s 7.2%.
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Which is more popular in search, Grocer or PriceMe?
Compare the price comparison sites New Zealand shoppers check before buying. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PriceMe, Grocer. The figures are in the table below the chart.
View monthly share of search table
| Month | PriceSpy | PriceMe | Grocer | Canstar | Glimp |
|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 13.5% | 5% | 2.3% | 2.5% |
| Nov 2025 | 80.4% | 14.2% | 2.8% | 1.1% | 1.5% |
| Dec 2025 | 81.7% | 12.4% | 3.7% | 0.97% | 1.3% |
| Jan 2026 | 76.3% | 14.1% | 5.4% | 1.7% | 2.4% |
| Feb 2026 | 78.4% | 11.6% | 5.6% | 1.9% | 2.5% |
| Mar 2026 | 79.1% | 11.3% | 5.7% | 1.7% | 2.2% |
| Apr 2026 | 80.1% | 11.1% | 5.3% | 2% | 1.5% |
| May 2026 | 80.4% | 10.4% | 5.7% | 2% | 1.5% |
| Jun 2026 | 80.7% | 10.3% | 5.4% | 2.1% | 1.5% |
| Jul 2026 | 72.3% | 9.2% | 4.8% | 12.2% | 1.4% |
| Aug 2026 | 73.5% | 10.8% | 7.2% | 7.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Grocer and PriceMe comparison changed over the last 12 months?
3 findings
- PriceMe was ahead of Grocer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand moved from 5% to 7.2%, and its estimated monthly branded searches moved from 2.1K to 2.6K.
- Across the 11 months ending August 2026, PriceMe’s estimated Share of Search among price comparison sites in New Zealand moved from 13.5% to 10.8%, and its estimated monthly branded searches moved from 5.8K to 3.9K.
How did search popularity change for New Zealand price comparison sites in August 2026?
2 changes
In August 2026, PriceMe overtook Canstar to rank 2nd among price comparison sites in New Zealand, at 10.8%.
In August 2026, Grocer overtook Canstar to rank 3rd among price comparison sites in New Zealand, at 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Grocer’s and PriceMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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