Brandwave

How popular isFergburger?

In September 2026, people searched for Fergburger by name about 97,500 times in New Zealand, a 20.4% increase from the previous year. These searches made up 70.3% of all New Zealand Queenstown eatery searches, placing Fergburger first out of seven eateries. When we asked both ChatGPT and Google AI Overviews about Queenstown eateries, Fergburger appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Fergburger is the most searched of 7 competitors and the third most recommended in AI answers.

  1. FergburgerShare of searches 70.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Botswana ButcheryShare of searches 13.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Blue KanuShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. Devil BurgerShare of searches 4.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. RātāShare of searches 2.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Queenstown eateries in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fergburger was mentioned in two out of three: in two of the three ChatGPT answers. Fergburger is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rātā1st
  2. Botswana Butchery2nd
  3. Fergburger3rd
  4. Blue Kanu4th
  5. Devil Burger–
  6. The Bunker–
  7. Cow Pizza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Botswana Butchery3 of 3Named in 3 of 3 ChatGPT answers
  • Rātā3 of 3Named in 3 of 3 ChatGPT answers
  • Fergburger2 of 3Named in 2 of 3 ChatGPT answers
  • Blue Kanu1 of 3Named in 1 of 3 ChatGPT answers
  • Devil Burger0 of 3Named in 0 of 3 ChatGPT answers
  • The Bunker0 of 3Named in 0 of 3 ChatGPT answers
  • Cow Pizza0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Queenstown eateries

3 answers

  • Asked ChatGPT

    “Which eatery should I go to in Queenstown, New Zealand?”

    1. 1Rātā
    2. 2Botswana Butchery
    3. 3Fergburger

  • Asked ChatGPT

    “What are the best eateries in Queenstown, New Zealand?”

    1. 1Rātā
    2. 2Botswana Butchery
    3. 3Fergburger
    4. 4Blue Kanu

  • Asked ChatGPT

    “What's the best eatery in Queenstown, New Zealand for a good meal?”

    1. 1Rātā
    2. 2Botswana Butchery

  • Searched Google, AI Overview

    “queenstown eateries”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best queenstown restaurants”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Queenstown eateries compete with Fergburger?

Fergburger against Queenstown eateries in New Zealand, by month

Share of searches by month for Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā, The Bunker. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerBotswana ButcheryBlue KanuDevil BurgerRātāThe BunkerCow Pizza
Oct 202566.5%15.6%8.7%4.1%1.6%2.4%1.1%
Nov 202566.3%15.7%8.7%5%1.7%1.8%0.91%
Dec 202570.7%13.6%7.5%4.3%1.5%1.7%0.8%
Jan 202668.4%13.2%8.9%5.1%1.7%1.8%0.94%
Feb 202669.4%13.9%7.7%4.2%2.2%1.7%0.8%
Mar 202666.1%15.7%8.7%4%2.5%2%1.1%
Apr 202666.8%15.5%8.7%4%2%2%1.1%
May 202666.1%15.7%7.2%4%2.5%3.3%1.1%
Jun 202661.7%14.2%8%3.8%7.6%2.9%1.8%
Jul 202662.5%17%7.9%3.8%4.1%2.6%2.2%
Aug 202659.9%20.4%7.6%4.4%2.7%3.1%1.8%
Sep 202670.3%13.6%6.3%4.2%2.1%2.1%1.4%

  1. 1.Fergburger

    70.3%

    Held 1st. 97.5K estimated branded searches, +18% vs prior month. Share +10.3 points.

  2. 2.Botswana Butchery

    13.6%

    Held 2nd. 18.8K estimated branded searches, -33% vs prior month. Share -6.8 points.

  3. 3.Blue Kanu

    6.3%

    Held 3rd. 8.7K estimated branded searches, -17.2% vs prior month. Share -1.4 points.

  4. 4.Devil Burger

    4.2%

    Held 4th. 5.9K estimated branded searches, -3.9% vs prior month. Share -0.2 points.

  5. 5.Rātā

    2.1%

    Moved from 6th to 5th. 3K estimated branded searches, -20.1% vs prior month. Share -0.6 points.

  6. 6.The Bunker

    2.1%

    Moved from 5th to 6th. 2.9K estimated branded searches, -32.6% vs prior month. Share -1 points.

  7. 7.Cow Pizza

    1.4%

    Held 7th. 1.9K estimated branded searches, -20.9% vs prior month. Share -0.4 points.

Compare popularity between Fergburger and its closest rivals

Every comparison with Fergburger

14 comparisons

How has branded search demand for Fergburger changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fergburger in New Zealand rose from 81K to 97.5K.
  • Across the 12 months ending September 2026, Fergburger’s share of searches among Queenstown eateries in New Zealand increased from 66.5% to 70.3%.
  • Across the 12 months ending September 2026, Fergburger’s share of searches among Queenstown eateries in New Zealand peaked at 70.7% in December 2025 and was lowest at 59.9% in August 2026.

How did search popularity change for New Zealand Queenstown eateries in September 2026?

6 changes

  1. In September 2026, Fergburger gained share of searches among Queenstown eateries in New Zealand, from 59.9% to 70.3%.

  2. In September 2026, Botswana Butchery lost share of searches among Queenstown eateries in New Zealand, from 20.4% to 13.6%.

  3. In September 2026, Blue Kanu lost share of searches among Queenstown eateries in New Zealand, from 7.6% to 6.3%.

  4. In September 2026, The Bunker lost share of searches among Queenstown eateries in New Zealand, from 3.1% to 2.1%.

  5. In September 2026, Rātā lost share of searches among Queenstown eateries in New Zealand, from 2.7% to 2.1%.

  6. Estimated monthly branded searches for Cow Pizza in New Zealand rose 45.1% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are Fergburger’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Fergburger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fergburger
  • fergburger bakery
  • fergburger burger
  • fergburger delivery
  • fergburger history
  • fergburger menu
  • fergburger order
  • order fergburger

Do you work for Fergburger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fergburger compete?

Fergburger is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
gourmet burger restaurants1st of 943.7%Show ranking
Queenstown eateries1st of 770.3%Shown above
Creator with pink hair and a pink jacket

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