Better Burger vs Fergburger:Which is more popular?
In September 2026, Fergburger had more branded searches than Better Burger among gourmet burger restaurants in New Zealand. Fergburger had about 90,900 branded searches, while Better Burger had 4,400. Fergburger made up 43.7% of all gourmet burger restaurant searches we track, and Better Burger accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gourmet burger restaurants, Fergburger appeared in two of the three answers and Better Burger in none.
Who do people search for more?
Fergburger, about 21 searches for every 1 for Better Burger
Who does AI mention more?
Fergburger, mentioned in 2 of 3 answers, Better Burger in 0
Who does AI recommend more?
Fergburger, the only one of the two named
Follow Better Burger vs Fergburger and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gourmet burger restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Fergburger was mentioned in two out of three: in two of the three ChatGPT answers. Better Burger did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Baby G Burger3 of 3Named in 3 of 3 ChatGPT answers- Fergburger2 of 3Named in 2 of 3 ChatGPT answers
- Burgout2 of 3Named in 2 of 3 ChatGPT answers
- Black Burger2 of 3Named in 2 of 3 ChatGPT answers
BurgerFuel1 of 3Named in 1 of 3 ChatGPT answers
RE Burger0 of 3Named in 0 of 3 ChatGPT answers
Burger Wisconsin0 of 3Named in 0 of 3 ChatGPT answers
Better Burger0 of 3Named in 0 of 3 ChatGPT answers
Burger Burger0 of 3Named in 0 of 3 ChatGPT answers
See every answer about gourmet burger restaurants
3 answers
Asked ChatGPT
“Which burger restaurant should I go to in New Zealand?”
Asked ChatGPT
“What are the best burger restaurants in New Zealand?”
Asked ChatGPT
“What's the best burger restaurant in New Zealand for gourmet burgers?”
Searched Google, AI Overview
“burger place auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best burger restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Better Burger or Fergburger more popular in search?
This chart shows how often people search Google for Better Burger and Fergburger by name. Each line represents a brand's share of searches for all nine gourmet burger restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Fergburger, Better Burger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fergburger | RE Burger | BurgerFuel | Burger Wisconsin | Burgout | Better Burger | Burger Burger | Baby G Burger | Black Burger |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 21.3% | 17.4% | 5.2% | 6.4% | 3.5% | 3.5% | 2.3% | 1.3% |
| Nov 2025 | 42.9% | 23.3% | 15.6% | 3.8% | 5.7% | 2.5% | 3.1% | 1.7% | 1.4% |
| Dec 2025 | 52.9% | 19.3% | 12.9% | 3.9% | 3.2% | 2.1% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 48% | 21.5% | 14.4% | 3.5% | 4.3% | 2.3% | 2.9% | 1.9% | 1.3% |
| Feb 2026 | 52.4% | 19.2% | 12.9% | 3.8% | 3.8% | 2.1% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 44.8% | 24.4% | 13.4% | 4% | 4.9% | 2.7% | 2.7% | 1.8% | 1.4% |
| Apr 2026 | 43.9% | 23.9% | 16% | 3.9% | 4.8% | 2.1% | 2.1% | 2.1% | 1.2% |
| May 2026 | 37.1% | 30.2% | 16.5% | 4% | 4% | 2.7% | 2.2% | 2.2% | 0.95% |
| Jun 2026 | 31.5% | 25.6% | 17.1% | 4.2% | 4.2% | 2.8% | 11.5% | 2.3% | 0.98% |
| Jul 2026 | 35.9% | 29.2% | 16% | 3.9% | 3.9% | 2.6% | 5.8% | 1.7% | 0.92% |
| Aug 2026 | 38.2% | 31.1% | 13.9% | 3.4% | 4.2% | 2.8% | 3.4% | 1.8% | 1.2% |
| Sep 2026 | 43.7% | 29.1% | 13% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 1.2% |
How has the Better Burger and Fergburger comparison changed over the last 12 months?
3 findings
- Fergburger was ahead of Better Burger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Burger’s share of searches among gourmet burger restaurants in New Zealand moved from 3.5% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Fergburger’s share of searches among gourmet burger restaurants in New Zealand moved from 39.1% to 43.7%, and its estimated monthly branded searches moved from 74.3K to 90.9K.
How did search popularity change for New Zealand gourmet burger restaurants in September 2026?
2 changes
In September 2026, Fergburger gained share of searches among gourmet burger restaurants in New Zealand, from 38.2% to 43.7%.
In September 2026, Better Burger lost share of searches among gourmet burger restaurants in New Zealand, from 2.8% to 2.1%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Better Burger’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Burger
2 branded search terms
- better burger
- betterburger
Fergburger
6 branded search terms
- fergburger
- fergburger bakery
- fergburger delivery
- fergburger history
- fergburger order
- order fergburger
Other head-to-heads among gourmet burger restaurants
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.