Brandwave

Burgout vs Fergburger:Which is more popular?

In September 2026, Fergburger had more branded searches than Burgout among gourmet burger restaurants in New Zealand. Fergburger had about 90,900 branded searches, while Burgout had 8,100. Fergburger made up 43.7% of all gourmet burger restaurant searches we track, and Burgout accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about gourmet burger restaurants, Burgout and Fergburger each appeared in two of the three answers. Fergburger was mentioned before Burgout in two out of three answers.

Among gourmet burger restaurants in New Zealand in September 2026

Who do people search for more?

Fergburger, about 11 searches for every 1 for Burgout

Fergburger 90.9K searchesBurgout 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Burgout in 2 of 3Fergburger in 2 of 3

Who does AI recommend more?

Fergburger, named ahead of Burgout in 2 of 3 answers

Fergburger first in 2Burgout first in 1

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Top gourmet burger restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Burgout and Fergburger were each mentioned in two out of three: in two of the three ChatGPT answers. Fergburger was listed before Burgout in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby G Burger1st
  2. Fergburger2nd
  3. Burgout3rd
  4. Black Burger4th
  5. BurgerFuel5th
  6. RE Burger–
  7. Burger Wisconsin–
  8. Better Burger–
  9. Burger Burger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about gourmet burger restaurants

3 answers

  • Asked ChatGPT

    “Which burger restaurant should I go to in New Zealand?”

    1. 1Baby G Burger
    2. 2Burgout
    3. 3BurgerFuel

  • Asked ChatGPT

    “What are the best burger restaurants in New Zealand?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger
    4. 4Burgout

  • Asked ChatGPT

    “What's the best burger restaurant in New Zealand for gourmet burgers?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger

  • Searched Google, AI Overview

    “burger place auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best burger restaurant”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burgout or Fergburger more popular in search?

This chart shows how often people search Google for Burgout and Fergburger by name. Each line represents a brand's share of searches for all nine gourmet burger restaurants we track, month by month, from searches in New Zealand.

Burgout and Fergburger among gourmet burger restaurants in New Zealand, by month

Share of searches by month for Fergburger, Burgout. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerRE BurgerBurgerFuelBurger WisconsinBurgoutBetter BurgerBurger BurgerBaby G BurgerBlack Burger
Oct 202539.1%21.3%17.4%5.2%6.4%3.5%3.5%2.3%1.3%
Nov 202542.9%23.3%15.6%3.8%5.7%2.5%3.1%1.7%1.4%
Dec 202552.9%19.3%12.9%3.9%3.2%2.1%2.6%2.1%1.1%
Jan 202648%21.5%14.4%3.5%4.3%2.3%2.9%1.9%1.3%
Feb 202652.4%19.2%12.9%3.8%3.8%2.1%2.6%1.7%1.4%
Mar 202644.8%24.4%13.4%4%4.9%2.7%2.7%1.8%1.4%
Apr 202643.9%23.9%16%3.9%4.8%2.1%2.1%2.1%1.2%
May 202637.1%30.2%16.5%4%4%2.7%2.2%2.2%0.95%
Jun 202631.5%25.6%17.1%4.2%4.2%2.8%11.5%2.3%0.98%
Jul 202635.9%29.2%16%3.9%3.9%2.6%5.8%1.7%0.92%
Aug 202638.2%31.1%13.9%3.4%4.2%2.8%3.4%1.8%1.2%
Sep 202643.7%29.1%13%3.9%3.9%2.1%1.7%1.4%1.2%

How has the Burgout and Fergburger comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gourmet burger restaurants in September 2026?

3 changes

  1. In September 2026, Burger Wisconsin overtook Burgout and Burger Burger to rank 4th among gourmet burger restaurants in New Zealand, with 3.9% of the searches.

  2. In September 2026, Fergburger gained share of searches among gourmet burger restaurants in New Zealand, from 38.2% to 43.7%.

  3. Estimated monthly branded searches for Burgout in New Zealand fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Burgout’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burgout

1 branded search term

  • burgout

Fergburger

6 branded search terms

  • fergburger
  • fergburger bakery
  • fergburger delivery
  • fergburger history
  • fergburger order
  • order fergburger

How the Brand Demand Index is measured

Other head-to-heads among gourmet burger restaurants

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