Brandwave

Gourmet burger restaurants in New Zealand:Which brands are most popular in search?

In August 2026, RE Burger was the most searched among gourmet burger restaurants in New Zealand, with an estimated 60.7K branded searches and 56.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. RE Burger56.7%
  2. BurgerFuel25.6%
  3. Burger Burger6.3%
  4. Burger Wisconsin6.2%
  5. Better Burger5.2%

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Share of SearchLeaderboard

A curated comparison of multi-location gourmet burger restaurant brands operating in New Zealand, measured through branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gourmet burger restaurants in New Zealand, by month

Share of Search by month for RE Burger, BurgerFuel, Burger Burger, Burger Wisconsin, Better Burger. The figures are in the table below the chart.

View monthly share of search table
MonthRE BurgerBurgerFuelBurger BurgerBurger WisconsinBetter Burger
Oct 202541.7%34.4%6.8%10.2%6.9%
Nov 202548%32.4%6.4%7.8%5.4%
Dec 202547.2%31.9%6.3%9.4%5.2%
Jan 202648%32.4%6.4%7.8%5.4%
Feb 202647.1%31.9%6.3%9.4%5.3%
Mar 202651.6%28.5%5.7%8.4%5.8%
Apr 202649.5%33.5%4.4%8.1%4.5%
May 202654.1%29.8%4%7.2%5%
Jun 202641.2%27.7%19.7%6.7%4.6%
Jul 202650.4%27.8%10.4%6.7%4.6%
Aug 202656.7%25.6%6.3%6.2%5.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.RE Burger

    56.7%

    held 1st · 60.7K estimated branded searches · -0.08% vs prior month · +6.3 points

  2. 2.BurgerFuel

    25.6%

    held 2nd · 27.4K estimated branded searches · -18.1% vs prior month · -2.2 points

  3. 3.Burger Burger

    6.3%

    held 3rd · 6.8K estimated branded searches · -46.2% vs prior month · -4.1 points

  4. 4.Burger Wisconsin

    6.2%

    held 4th · 6.6K estimated branded searches · -18.6% vs prior month · -0.6 points

  5. 5.Better Burger

    5.2%

    held 5th · 5.5K estimated branded searches · 0% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among gourmet burger restaurants in New Zealand?

In August 2026, RE Burger was the most searched among gourmet burger restaurants in New Zealand, with an estimated 60.7K branded searches and 56.7% estimated Share of Search within this set. BurgerFuel is in 2nd place, 31.1 percentage points behind at 25.6% Share of Search.

New Zealand gourmet burger restaurants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
RE Burger41.7% → 56.7%56.7%Aug 202641.2%Jun 20261st
BurgerFuel34.4% → 25.6%34.4%Oct 202525.6%Aug 20262nd
Burger Burger6.8% → 6.3%19.7%Jun 20264%May 20265th → 3rd
Burger Wisconsin10.2% → 6.2%10.2%Oct 20256.2%Aug 20263rd → 4th
Better Burger6.9% → 5.2%6.9%Oct 20254.5%Apr 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, RE Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand increased from 41.7% to 56.7%.
  • Across the 11 months ending August 2026, BurgerFuel’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 34.4% to 25.6%.
  • Across the 11 months ending August 2026, Burger Wisconsin’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 10.2% to 6.2%.
  • Across the 11 months ending August 2026, Better Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 6.9% to 5.2%.
  • Across the 11 months ending August 2026, RE Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand peaked at 56.7% in August 2026 and was lowest at 41.2% in June 2026.
  • Across the 11 months ending August 2026, Burger Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand peaked at 19.7% in June 2026 and was lowest at 4% in May 2026.
  • Across the 11 months ending August 2026, Better Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand peaked at 6.9% in October 2025 and was lowest at 4.5% in April 2026.
  • Across the 11 months ending August 2026, Burger Burger rose from 5th to 3rd among gourmet burger restaurants in New Zealand.
  • Across the 11 months ending August 2026, Burger Wisconsin fell from 3rd to 4th among gourmet burger restaurants in New Zealand.
  • Across the 11 months ending August 2026, Better Burger fell from 4th to 5th among gourmet burger restaurants in New Zealand.

How did search popularity change for New Zealand gourmet burger restaurants in August 2026?

  1. In August 2026, RE Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 50.4% to 56.7%.

  2. In August 2026, Better Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 4.6% to 5.2%.

  3. In August 2026, Burger Burger lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 10.4% to 6.3%.

  4. In August 2026, BurgerFuel lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 27.8% to 25.6%.

  5. In August 2026, Burger Wisconsin lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 6.7% to 6.2%.

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