Brandwave

BurgerFuel vs RE Burger:Which is more popular by branded search in New Zealand?

In August 2026, RE Burger had more branded searches than BurgerFuel among gourmet burger restaurants in New Zealand. RE Burger was estimated to have 60.7K branded searches compared to BurgerFuel’s 27.4K, and held a 56.7% Share of Search versus BurgerFuel’s 25.6%.

Share of Search among gourmet burger restaurants in New Zealand in August 2026Which is more popular in search, BurgerFuel or RE Burger?
BurgerFuel25.6%27.4K searches
vs
RE Burger56.7%60.7K searches

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Which is more popular in search, BurgerFuel or RE Burger?

A curated comparison of multi-location gourmet burger restaurant brands operating in New Zealand, measured through branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BurgerFuel and RE Burger among gourmet burger restaurants in New Zealand, by month

Share of Search by month for RE Burger, BurgerFuel. The figures are in the table below the chart.

View monthly share of search table
MonthRE BurgerBurgerFuelBurger BurgerBurger WisconsinBetter Burger
Oct 202541.7%34.4%6.8%10.2%6.9%
Nov 202548%32.4%6.4%7.8%5.4%
Dec 202547.2%31.9%6.3%9.4%5.2%
Jan 202648%32.4%6.4%7.8%5.4%
Feb 202647.1%31.9%6.3%9.4%5.3%
Mar 202651.6%28.5%5.7%8.4%5.8%
Apr 202649.5%33.5%4.4%8.1%4.5%
May 202654.1%29.8%4%7.2%5%
Jun 202641.2%27.7%19.7%6.7%4.6%
Jul 202650.4%27.8%10.4%6.7%4.6%
Aug 202656.7%25.6%6.3%6.2%5.2%
Sep 2026—————

How has the BurgerFuel and RE Burger comparison changed over the last 12 months?

How did search popularity change for New Zealand gourmet burger restaurants in August 2026?

  1. In August 2026, RE Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 50.4% to 56.7%.

  2. In August 2026, BurgerFuel lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 27.8% to 25.6%.

How each brand is measured

Brandwave collects information about searches that people make online using BurgerFuel’s and RE Burger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BurgerFuel

3 branded search terms

  • burger fuel
  • burgerfuel
  • burgerfuel nz

RE Burger

3 branded search terms

  • re burger
  • re burger nz
  • reburger

How the Brand Demand Index is measured

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