Brandwave

How popular isBurgerFuel in search?

In August 2026, there were an estimated 27.4K branded searches for BurgerFuel in New Zealand which is down 18.6% over the last 11 months. BurgerFuel holds 25.6% estimated Share of Search among New Zealand gourmet burger restaurants and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. RE Burger56.7%
  2. BurgerFuel25.6%
  3. Burger Burger6.3%
  4. Burger Wisconsin6.2%
  5. Better Burger5.2%
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Which gourmet burger restaurants compete with BurgerFuel?

BurgerFuel against gourmet burger restaurants in New Zealand, by month

Share of Search by month for RE Burger, BurgerFuel, Burger Burger, Burger Wisconsin, Better Burger. The figures are in the table below the chart.

View monthly share of search table
MonthRE BurgerBurgerFuelBurger BurgerBurger WisconsinBetter Burger
Oct 202541.7%34.4%6.8%10.2%6.9%
Nov 202548%32.4%6.4%7.8%5.4%
Dec 202547.2%31.9%6.3%9.4%5.2%
Jan 202648%32.4%6.4%7.8%5.4%
Feb 202647.1%31.9%6.3%9.4%5.3%
Mar 202651.6%28.5%5.7%8.4%5.8%
Apr 202649.5%33.5%4.4%8.1%4.5%
May 202654.1%29.8%4%7.2%5%
Jun 202641.2%27.7%19.7%6.7%4.6%
Jul 202650.4%27.8%10.4%6.7%4.6%
Aug 202656.7%25.6%6.3%6.2%5.2%
Sep 2026—————

  1. 1.RE Burger

    56.7%

    held 1st · 60.7K estimated branded searches · -0.08% vs prior month · +6.3 points

  2. 2.BurgerFuel

    25.6%

    held 2nd · 27.4K estimated branded searches · -18.1% vs prior month · -2.2 points

  3. 3.Burger Burger

    6.3%

    held 3rd · 6.8K estimated branded searches · -46.2% vs prior month · -4.1 points

  4. 4.Burger Wisconsin

    6.2%

    held 4th · 6.6K estimated branded searches · -18.6% vs prior month · -0.6 points

  5. 5.Better Burger

    5.2%

    held 5th · 5.5K estimated branded searches · 0% vs prior month · +0.6 points

Compare search popularity between BurgerFuel and its closest rivals

How has branded search demand for BurgerFuel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BurgerFuel in New Zealand fell from 33.7K to 27.4K.
  • Across the 11 months ending August 2026, BurgerFuel’s estimated Share of Search among gourmet burger restaurants in New Zealand decreased from 34.4% to 25.6%.

How did search popularity change for New Zealand gourmet burger restaurants in August 2026?

  1. In August 2026, RE Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 50.4% to 56.7%.

  2. In August 2026, Better Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 4.6% to 5.2%.

  3. In August 2026, Burger Burger lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 10.4% to 6.3%.

  4. In August 2026, BurgerFuel lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 27.8% to 25.6%.

  5. In August 2026, Burger Wisconsin lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 6.7% to 6.2%.

How is BurgerFuel measured?

Brandwave collects information about searches that people make online using BurgerFuel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • burger fuel
  • burgerfuel
  • burgerfuel nz

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How the Brand Demand Index is measured

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