BurgerFuel vs Mexicali Fresh:Which is more popular?
In September 2026, BurgerFuel had more branded searches than Mexicali Fresh among fast food chains in New Zealand. BurgerFuel had about 27,100 branded searches, while Mexicali Fresh had 4,720. BurgerFuel made up 3.1% of all fast food chain searches we track, and Mexicali Fresh accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about fast food chains, BurgerFuel appeared in all three answers and Mexicali Fresh in none.
Who do people search for more?
BurgerFuel, about 6 searches for every 1 for Mexicali Fresh
Who does AI mention more?
BurgerFuel, mentioned in every answer we collected
Who does AI recommend more?
BurgerFuel, the only one of the two named
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Top fast food chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, BurgerFuel appeared in all three answers. Mexicali Fresh did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BurgerFuel1st
McDonald's2nd
KFC3rd
Wendy's4th
Subway5th
Hell Pizza6th
Carl's Jr.7th
Taco Bell8th
Pita Pit9th- +4 more
Mexicali Fresh–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KFC3 of 3Named in 3 of 3 ChatGPT answers
- McDonald's3 of 3Named in 3 of 3 ChatGPT answers
- BurgerFuel3 of 3Named in 3 of 3 ChatGPT answers
- Subway3 of 3Named in 3 of 3 ChatGPT answers
- Wendy's2 of 3Named in 2 of 3 ChatGPT answers
- Hell Pizza1 of 3Named in 1 of 3 ChatGPT answers
- Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
- Carl's Jr.1 of 3Named in 1 of 3 ChatGPT answers
- Pita Pit1 of 3Named in 1 of 3 ChatGPT answers
- Mexicali Fresh0 of 3Named in 0 of 3 ChatGPT answers
See every answer about fast food chains
3 answers
Asked ChatGPT
“Which fast food chain should I shop at in New Zealand?”
Asked ChatGPT
“What are the best fast food chains in New Zealand?”
Asked ChatGPT
“What's the best fast food chain in New Zealand for a quick meal?”
Searched Google, AI Overview
“fast food nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burger chains nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is BurgerFuel or Mexicali Fresh more popular in search?
This chart shows how often people search Google for BurgerFuel and Mexicali Fresh by name. Each line represents a brand's share of searches for all 14 fast food chains we track, month by month, from searches in New Zealand.
Share of searches by month for BurgerFuel, Mexicali Fresh. The figures are in the table below the chart.
View monthly share of searches table
| Month | KFC | McDonald's | Burger King | Hell Pizza | Taco Bell | Nando's | Wendy's | Carl's Jr. | BurgerFuel | Popeyes | Pita Pit | Zambrero | Subway | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 21.6% | 11.9% | 10.1% | 3.6% | 3.9% | 3.6% | 4% | 2.8% | 3.4% | 2.2% | 0.84% | 0.59% | 0.48% |
| Nov 2025 | 28.7% | 23.8% | 11.4% | 9.4% | 4% | 4.3% | 3.9% | 3.1% | 3.1% | 3.6% | 2.5% | 0.95% | 0.64% | 0.54% |
| Dec 2025 | 26.5% | 25.6% | 11.8% | 10% | 5.4% | 3.9% | 3.6% | 2.7% | 2.8% | 3.3% | 2.3% | 1% | 0.48% | 0.48% |
| Jan 2026 | 21.6% | 28% | 12.9% | 9.1% | 5.7% | 4.3% | 4.1% | 3% | 3.1% | 3.6% | 2.5% | 0.96% | 0.64% | 0.53% |
| Feb 2026 | 23.8% | 26.5% | 12.2% | 10.2% | 5.2% | 4% | 3.6% | 3.3% | 2.8% | 3.3% | 2.9% | 1% | 0.61% | 0.59% |
| Mar 2026 | 23.5% | 26.6% | 12.3% | 9.8% | 5.2% | 4.2% | 4.2% | 3.3% | 2.7% | 3.3% | 2.7% | 1% | 0.7% | 0.56% |
| Apr 2026 | 23.6% | 26.7% | 12.3% | 9.8% | 5.4% | 4.3% | 3.6% | 3.4% | 3.3% | 3.3% | 2.2% | 1% | 0.67% | 0.46% |
| May 2026 | 24.7% | 23.2% | 14.2% | 9.9% | 5.5% | 4.5% | 3.5% | 3.4% | 3.3% | 3.5% | 2.2% | 1% | 0.69% | 0.47% |
| Jun 2026 | 26.2% | 21% | 13.5% | 10.5% | 5.7% | 4.2% | 3.8% | 3.5% | 3.6% | 3.6% | 2.3% | 1.1% | 0.74% | 0.5% |
| Jul 2026 | 26.6% | 21.3% | 11.7% | 10.5% | 6% | 4.8% | 3.9% | 3.6% | 3.6% | 3.5% | 2.3% | 0.91% | 0.73% | 0.51% |
| Aug 2026 | 26.2% | 21% | 11.9% | 11% | 5.9% | 4.8% | 4% | 3.7% | 3.1% | 3.7% | 2.4% | 0.96% | 0.82% | 0.53% |
| Sep 2026 | 26.5% | 21% | 13.8% | 9.1% | 5.8% | 4.8% | 4.1% | 3.8% | 3.1% | 3% | 2.4% | 0.98% | 0.89% | 0.54% |
How has the BurgerFuel and Mexicali Fresh comparison changed over the last 12 months?
3 findings
- BurgerFuel was ahead of Mexicali Fresh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BurgerFuel’s share of searches among fast food chains in New Zealand moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Mexicali Fresh’s share of searches among fast food chains in New Zealand moved from 0.48% to 0.54%, and its estimated monthly branded searches moved from 5.7K to 4.7K.
How did search popularity change for New Zealand fast food chains in September 2026?
2 changes
In September 2026, BurgerFuel rose from 10th to 9th among fast food chains in New Zealand.
Estimated monthly branded searches for Mexicali Fresh in New Zealand fell 17.3% over 12 measured months, from 5.7K to 4.7K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using BurgerFuel’s and Mexicali Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BurgerFuel
2 branded search terms
- burger fuel
- burgerfuel
Mexicali Fresh
7 branded search terms
- mexicali fresh
- mexicali fresh botany
- mexicali fresh constellation
- mexicali fresh delivery
- mexicali fresh menu
- mexicali fresh spitfire
- mexicalifresh
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