Brandwave

How popular isMexicali Fresh in search?

In August 2026, there were an estimated 7.1K branded searches for Mexicali Fresh in New Zealand which is down 14.9% over the last 11 months. Mexicali Fresh holds 0.67% estimated Share of Search among New Zealand fast food chains and is ranked 12th of 12 competitors for search popularity.

Share of Search, August 2026
  1. KFC28.5%
  2. McDonald's26.1%
  3. Burger King14.5%
  4. Taco Bell6.9%
  5. Subway4.9%
  6. Wendy's4.4%
  7. Popeyes3.9%
  8. +2 more
  9. Nando's2.8%
  10. Zambrero0.95%
  11. Mexicali Fresh0.67%
Mexicali Fresh website (opens in a new tab)

Follow Mexicali Fresh and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fast food chains compete with Mexicali Fresh?

Mexicali Fresh against fast food chains in New Zealand, by month

Share of Search by month for KFC, McDonald's, Burger King, Taco Bell, Subway, Wendy's, Popeyes, Carl's Jr., Pita Pit, Nando's, Mexicali Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthKFCMcDonald'sBurger KingTaco BellSubwayWendy'sPopeyesCarl's Jr.Pita PitNando'sZambreroMexicali Fresh
Oct 202534%25.7%14.5%4.4%3.8%3.9%3.5%3.8%2.7%2.1%0.83%0.62%
Nov 202531%28.5%13.5%4.8%4.2%4.2%3.8%3%3.1%2.2%0.93%0.66%
Dec 202528.2%31.8%13.5%6%4.2%3.9%3.4%2.5%2.7%2.1%1%0.59%
Jan 202623.8%32.5%14.8%6.4%4.8%4.4%3.7%2.8%3.1%2.2%0.93%0.65%
Feb 202625.8%32.1%14.2%6%4.3%3.9%3.4%3%3.5%2.2%1%0.7%
Mar 202625.2%31.1%14.3%6.1%5.1%4.7%3.3%2.9%3.3%2.4%0.99%0.67%
Apr 202625.5%31.4%14.4%6.2%5%4%3.6%3%2.8%2.5%0.99%0.57%
May 202627.4%27.1%16.7%6.4%4.4%3.9%3.7%3.1%2.8%2.8%1%0.6%
Jun 202628.8%25.8%15.5%6.7%4.7%4.2%3.8%3.3%2.8%2.7%1%0.62%
Jul 202629.1%25.9%14.4%7.3%4.6%4.4%3.7%3.3%2.9%2.9%0.94%0.64%
Aug 202628.5%26.1%14.5%6.9%4.9%4.4%3.9%3.4%2.9%2.8%0.95%0.67%
Sep 2026————————————

  1. 1.KFC

    28.5%

    held 1st · 301K estimated branded searches · -4.2% vs prior month · -0.5 points

  2. 2.McDonald's

    26.1%

    held 2nd · 276K estimated branded searches · -1.5% vs prior month · +0.2 points

  3. 3.Burger King

    14.5%

    held 3rd · 153K estimated branded searches · -1.4% vs prior month · +0.1 points

  4. 4.Taco Bell

    6.9%

    held 4th · 72.9K estimated branded searches · -7.5% vs prior month · -0.4 points

  5. 5.Subway

    4.9%

    held 5th · 51.3K estimated branded searches · +2.4% vs prior month · +0.2 points

  6. 6.Wendy's

    4.4%

    held 6th · 46.9K estimated branded searches · -1.6% vs prior month · 0 points

  7. 7.Popeyes

    3.9%

    held 7th · 41.2K estimated branded searches · +4% vs prior month · +0.2 points

  8. 8.Carl's Jr.

    3.4%

    held 8th · 36.1K estimated branded searches · -0.08% vs prior month · +0.1 points

  9. 9.Pita Pit

    2.9%

    moved from 10th to 9th · 31K estimated branded searches · +0.62% vs prior month · +0.1 points

  10. 10.Nando's

    2.8%

    moved from 9th to 10th · 29.2K estimated branded searches · -7.7% vs prior month · -0.2 points

  11. 11.Zambrero

    0.95%

    held 11th · 10K estimated branded searches · -2.3% vs prior month · 0 points

  12. 12.Mexicali Fresh

    0.67%

    held 12th · 7.1K estimated branded searches · +2.3% vs prior month · 0 points

Compare search popularity between Mexicali Fresh and its closest rivals

How has branded search demand for Mexicali Fresh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mexicali Fresh in New Zealand fell from 8.4K to 7.1K.
  • Across the 11 months ending August 2026, Mexicali Fresh’s estimated Share of Search among fast food chains in New Zealand held steady, from 0.62% to 0.67%.

How did search popularity change for New Zealand fast food chains in August 2026?

  1. In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.

  2. Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.

  3. In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.

  4. In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.

  5. Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.

  6. Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

Which mexican fast casual chains compete with Mexicali Fresh?

Mexicali Fresh against mexican fast casual chains in New Zealand, by month

Share of Search by month for Taco Bell, Zambrero, Mexicali Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthTaco BellZambreroMexicali Fresh
Oct 202575%14.3%10.7%
Nov 202575.2%14.5%10.3%
Dec 202579%13.3%7.7%
Jan 202680.2%11.6%8.2%
Feb 202677.9%13%9.1%
Mar 202678.4%12.8%8.7%
Apr 202679.9%12.7%7.3%
May 202680%12.5%7.5%
Jun 202680%12.5%7.4%
Jul 202682.1%10.6%7.2%
Aug 202681%11.1%7.9%
Sep 2026———

  1. 1.Taco Bell

    81%

    held 1st · 72.9K estimated branded searches · -7.5% vs prior month · -1.1 points

  2. 2.Zambrero

    11.1%

    held 2nd · 10K estimated branded searches · -2.3% vs prior month · +0.4 points

  3. 3.Mexicali Fresh

    7.9%

    held 3rd · 7.1K estimated branded searches · +2.3% vs prior month · +0.7 points

Compare search popularity between Mexicali Fresh and its closest rivals

How has branded search demand for Mexicali Fresh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mexicali Fresh’s estimated Share of Search among mexican fast casual chains in New Zealand decreased from 10.7% to 7.9%.
  • Across the 11 months ending August 2026, Mexicali Fresh’s estimated Share of Search among mexican fast casual chains in New Zealand peaked at 10.7% in October 2025 and was lowest at 7.2% in July 2026.

How did search popularity change for New Zealand mexican fast casual chains in August 2026?

  1. In August 2026, Mexicali Fresh gained estimated Share of Search among mexican fast casual chains in New Zealand, from 7.2% to 7.9%.

  2. In August 2026, Taco Bell lost estimated Share of Search among mexican fast casual chains in New Zealand, from 82.1% to 81%.

  3. Estimated monthly branded searches for Zambrero in New Zealand fell 10.4% over 11 measured months, from 11.1K to 10K in August 2026.

How is Mexicali Fresh measured?

Brandwave collects information about searches that people make online using Mexicali Fresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • mexicali fresh
  • mexicali fresh botany
  • mexicali fresh botany junction
  • mexicali fresh constellation
  • mexicali fresh delivery
  • mexicali fresh k road
  • mexicali fresh menu
  • mexicali fresh near me
  • mexicali fresh nz
  • mexicali fresh spitfire
  • mexicali fresh spitfire square
  • mexicalifresh

Do you work for Mexicali Fresh? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mexicali Fresh your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record