Mad Mex vs Mexicali Fresh:Which is more popular?

Name: Mad Mex vs Mexicali Fresh: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Mexicali Fresh had more branded searches than Mad Mex among mexican fast casual chains in New Zealand. Mexicali Fresh had about 4,570 branded searches, while Mad Mex had 320. Mexicali Fresh made up 7.8% of all mexican fast casual chain searches we track, and Mad Mex accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about mexican fast casual chains, Mexicali Fresh appeared in all four answers and Mad Mex in two. Mexicali Fresh was mentioned before Mad Mex in every answer.

Among mexican fast casual chains in New Zealand in September 2026

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Top mexican fast casual chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mexicali Fresh appeared in all four answers. Mad Mex was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mexicali Fresh was listed before Mad Mex in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Zambrero	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Mexicali Fresh	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Taco Bell	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Mad Mex	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4

Zambrero4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mexicali Fresh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Taco Bell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mad Mex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about mexican fast casual chains

4 answers

Asked ChatGPT
“Which Mexican fast casual chain should I shop at in New Zealand?”
Asked ChatGPT
“What are the best Mexican fast casual chains in New Zealand?”
1. 1Mexicali Fresh
2. 2Zambrero
3. 3Taco Bell
4. 4Mad Mex
Asked ChatGPT
“What's the best Mexican fast casual chain in New Zealand for burritos and tacos?”
Searched Google, AI Overview
“casual mexican restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mexican fast casual nz”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mad Mex or Mexicali Fresh more popular in search?

This chart shows how often people search Google for Mad Mex and Mexicali Fresh by name. Each line represents a brand's share of searches for all four mexican fast casual chains we track, month by month, from searches in New Zealand.

Mad Mex and Mexicali Fresh among mexican fast casual chains in New Zealand, by month

Month	Taco Bell	Zambrero	Mexicali Fresh	Mad Mex
Oct 2025	70.7%	18.2%	10.5%	0.6%
Nov 2025	70.8%	18.1%	10.4%	0.72%
Dec 2025	76.4%	15.9%	7.3%	0.42%
Jan 2026	77.7%	14%	7.8%	0.54%
Feb 2026	74.2%	16.1%	9.1%	0.52%
Mar 2026	74.6%	16%	8.8%	0.52%
Apr 2026	76.1%	16%	7.3%	0.64%
May 2026	75.7%	16.2%	7.4%	0.64%
Jun 2026	76.2%	15.8%	7.5%	0.53%
Jul 2026	78%	13.7%	7.7%	0.66%
Aug 2026	77.7%	14%	7.7%	0.66%
Sep 2026	77.5%	14.2%	7.8%	0.54%

How has the Mad Mex and Mexicali Fresh comparison changed over the last 12 months?

3 findings

Mexicali Fresh was ahead of Mad Mex in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Mad Mex’s share of searches among mexican fast casual chains in New Zealand moved from 0.6% to 0.54%, and its estimated monthly branded searches held steady at 320.
Across the 12 months ending September 2026, Mexicali Fresh’s share of searches among mexican fast casual chains in New Zealand moved from 10.5% to 7.8%, and its estimated monthly branded searches moved from 5.6K to 4.6K.

How did search popularity change for New Zealand mexican fast casual chains in September 2026?

1 change

Estimated monthly branded searches for Mexicali Fresh in New Zealand fell 18.2% over 12 measured months, from 5.6K to 4.6K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Mad Mex’s and Mexicali Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.