Mexicali Fresh vs Taco Bell:Which is more popular by branded search in New Zealand?
In August 2026, Taco Bell had more branded searches than Mexicali Fresh among mexican fast casual chains in New Zealand. Taco Bell was estimated to have 72.9K branded searches compared to Mexicali Fresh’s 7.1K, and held an 81% Share of Search versus Mexicali Fresh’s 7.9%.
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Which is more popular in search, Mexicali Fresh or Taco Bell?
Compare the Mexican fast casual chains New Zealanders order burritos and tacos from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taco Bell, Mexicali Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Taco Bell | Zambrero | Mexicali Fresh |
|---|---|---|---|
| Oct 2025 | 75% | 14.3% | 10.7% |
| Nov 2025 | 75.2% | 14.5% | 10.3% |
| Dec 2025 | 79% | 13.3% | 7.7% |
| Jan 2026 | 80.2% | 11.6% | 8.2% |
| Feb 2026 | 77.9% | 13% | 9.1% |
| Mar 2026 | 78.4% | 12.8% | 8.7% |
| Apr 2026 | 79.9% | 12.7% | 7.3% |
| May 2026 | 80% | 12.5% | 7.5% |
| Jun 2026 | 80% | 12.5% | 7.4% |
| Jul 2026 | 82.1% | 10.6% | 7.2% |
| Aug 2026 | 81% | 11.1% | 7.9% |
| Sep 2026 | — | — | — |
How has the Mexicali Fresh and Taco Bell comparison changed over the last 12 months?
3 findings
- Taco Bell was ahead of Mexicali Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mexicali Fresh’s estimated Share of Search among mexican fast casual chains in New Zealand moved from 10.7% to 7.9%, and its estimated monthly branded searches moved from 8.4K to 7.1K.
- Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among mexican fast casual chains in New Zealand moved from 75% to 81%, and its estimated monthly branded searches moved from 58.6K to 72.9K.
How did search popularity change for New Zealand mexican fast casual chains in August 2026?
2 changes
In August 2026, Mexicali Fresh gained estimated Share of Search among mexican fast casual chains in New Zealand, from 7.2% to 7.9%.
In August 2026, Taco Bell lost estimated Share of Search among mexican fast casual chains in New Zealand, from 82.1% to 81%.
How each brand is measured
Brandwave collects information about searches that people make online using Mexicali Fresh’s and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mexicali Fresh
12 branded search terms
- mexicali fresh
- mexicali fresh botany
- mexicali fresh botany junction
- mexicali fresh constellation
- mexicali fresh delivery
- mexicali fresh k road
- mexicali fresh menu
- mexicali fresh near me
- mexicali fresh nz
- mexicali fresh spitfire
- mexicali fresh spitfire square
- mexicalifresh
Taco Bell
33 branded search terms
- baja blast taco bell
- chicken quesadilla taco bell
- taco bell
- taco bell botany
- taco bell burrito
- taco bell bush inn
- taco bell crunchy taco
- taco bell deals
- taco bell delivery
- taco bell eastgate
- taco bell hamilton
- taco bell lunn ave
- taco bell menu
- taco bell mild sauce
- taco bell nachos
- taco bell near me
- taco bell nz
- taco bell online
- taco bell order online
- taco bell prices
- taco bell quesadilla
- taco bell sauce
- taco bell sylvia park
- taco bell tuesday
- taco bell us
- tacobell
- tacobell burrito
- tacobell co nz
- tacobell delivery
- tacobell hours
- tacobell menu
- tacobell near me
- tacobell nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.