Brandwave

How popular isTaco Bell in search?

In August 2026, there were an estimated 72.9K branded searches for Taco Bell in New Zealand which is up 24.4% over the last 11 months. Taco Bell holds 6.9% estimated Share of Search among New Zealand fast food chains and is ranked 4th of 12 competitors for search popularity.

Share of Search, August 2026
  1. KFC28.5%
  2. McDonald's26.1%
  3. Burger King14.5%
  4. Taco Bell6.9%
  5. Subway4.9%
  6. Wendy's4.4%
  7. Popeyes3.9%
  8. Carl's Jr.3.4%
  9. Pita Pit2.9%
  10. Nando's2.8%
  11. +2 more
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Which fast food chains compete with Taco Bell?

Taco Bell against fast food chains in New Zealand, by month

Share of Search by month for KFC, McDonald's, Burger King, Taco Bell, Subway, Wendy's, Popeyes, Carl's Jr., Pita Pit, Nando's. The figures are in the table below the chart.

View monthly share of search table
MonthKFCMcDonald'sBurger KingTaco BellSubwayWendy'sPopeyesCarl's Jr.Pita PitNando'sZambreroMexicali Fresh
Oct 202534%25.7%14.5%4.4%3.8%3.9%3.5%3.8%2.7%2.1%0.83%0.62%
Nov 202531%28.5%13.5%4.8%4.2%4.2%3.8%3%3.1%2.2%0.93%0.66%
Dec 202528.2%31.8%13.5%6%4.2%3.9%3.4%2.5%2.7%2.1%1%0.59%
Jan 202623.8%32.5%14.8%6.4%4.8%4.4%3.7%2.8%3.1%2.2%0.93%0.65%
Feb 202625.8%32.1%14.2%6%4.3%3.9%3.4%3%3.5%2.2%1%0.7%
Mar 202625.2%31.1%14.3%6.1%5.1%4.7%3.3%2.9%3.3%2.4%0.99%0.67%
Apr 202625.5%31.4%14.4%6.2%5%4%3.6%3%2.8%2.5%0.99%0.57%
May 202627.4%27.1%16.7%6.4%4.4%3.9%3.7%3.1%2.8%2.8%1%0.6%
Jun 202628.8%25.8%15.5%6.7%4.7%4.2%3.8%3.3%2.8%2.7%1%0.62%
Jul 202629.1%25.9%14.4%7.3%4.6%4.4%3.7%3.3%2.9%2.9%0.94%0.64%
Aug 202628.5%26.1%14.5%6.9%4.9%4.4%3.9%3.4%2.9%2.8%0.95%0.67%
Sep 2026————————————

  1. 1.KFC

    28.5%

    held 1st · 301K estimated branded searches · -4.2% vs prior month · -0.5 points

  2. 2.McDonald's

    26.1%

    held 2nd · 276K estimated branded searches · -1.5% vs prior month · +0.2 points

  3. 3.Burger King

    14.5%

    held 3rd · 153K estimated branded searches · -1.4% vs prior month · +0.1 points

  4. 4.Taco Bell

    6.9%

    held 4th · 72.9K estimated branded searches · -7.5% vs prior month · -0.4 points

  5. 5.Subway

    4.9%

    held 5th · 51.3K estimated branded searches · +2.4% vs prior month · +0.2 points

  6. 6.Wendy's

    4.4%

    held 6th · 46.9K estimated branded searches · -1.6% vs prior month · 0 points

  7. 7.Popeyes

    3.9%

    held 7th · 41.2K estimated branded searches · +4% vs prior month · +0.2 points

  8. 8.Carl's Jr.

    3.4%

    held 8th · 36.1K estimated branded searches · -0.08% vs prior month · +0.1 points

  9. 9.Pita Pit

    2.9%

    moved from 10th to 9th · 31K estimated branded searches · +0.62% vs prior month · +0.1 points

  10. 10.Nando's

    2.8%

    moved from 9th to 10th · 29.2K estimated branded searches · -7.7% vs prior month · -0.2 points

  11. 11.Zambrero

    0.95%

    held 11th · 10K estimated branded searches · -2.3% vs prior month · 0 points

  12. 12.Mexicali Fresh

    0.67%

    held 12th · 7.1K estimated branded searches · +2.3% vs prior month · 0 points

Compare search popularity between Taco Bell and its closest rivals

How has branded search demand for Taco Bell changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Taco Bell in New Zealand rose from 58.6K to 72.9K.
  • Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among fast food chains in New Zealand increased from 4.4% to 6.9%.
  • Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among fast food chains in New Zealand peaked at 7.3% in July 2026 and was lowest at 4.4% in October 2025.

How did search popularity change for New Zealand fast food chains in August 2026?

  1. In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.

  2. Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.

  3. In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.

  4. In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.

  5. Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.

  6. Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

Which mexican fast casual chains compete with Taco Bell?

Taco Bell against mexican fast casual chains in New Zealand, by month

Share of Search by month for Taco Bell, Zambrero, Mexicali Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthTaco BellZambreroMexicali Fresh
Oct 202575%14.3%10.7%
Nov 202575.2%14.5%10.3%
Dec 202579%13.3%7.7%
Jan 202680.2%11.6%8.2%
Feb 202677.9%13%9.1%
Mar 202678.4%12.8%8.7%
Apr 202679.9%12.7%7.3%
May 202680%12.5%7.5%
Jun 202680%12.5%7.4%
Jul 202682.1%10.6%7.2%
Aug 202681%11.1%7.9%
Sep 2026———

  1. 1.Taco Bell

    81%

    held 1st · 72.9K estimated branded searches · -7.5% vs prior month · -1.1 points

  2. 2.Zambrero

    11.1%

    held 2nd · 10K estimated branded searches · -2.3% vs prior month · +0.4 points

  3. 3.Mexicali Fresh

    7.9%

    held 3rd · 7.1K estimated branded searches · +2.3% vs prior month · +0.7 points

Compare search popularity between Taco Bell and its closest rivals

How has branded search demand for Taco Bell changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among mexican fast casual chains in New Zealand increased from 75% to 81%.
  • Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among mexican fast casual chains in New Zealand peaked at 82.1% in July 2026 and was lowest at 75% in October 2025.

How did search popularity change for New Zealand mexican fast casual chains in August 2026?

  1. In August 2026, Mexicali Fresh gained estimated Share of Search among mexican fast casual chains in New Zealand, from 7.2% to 7.9%.

  2. In August 2026, Taco Bell lost estimated Share of Search among mexican fast casual chains in New Zealand, from 82.1% to 81%.

  3. Estimated monthly branded searches for Zambrero in New Zealand fell 10.4% over 11 measured months, from 11.1K to 10K in August 2026.

How is Taco Bell measured?

Brandwave collects information about searches that people make online using Taco Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

33 branded search terms

  • baja blast taco bell
  • chicken quesadilla taco bell
  • taco bell
  • taco bell botany
  • taco bell burrito
  • taco bell bush inn
  • taco bell crunchy taco
  • taco bell deals
  • taco bell delivery
  • taco bell eastgate
  • taco bell hamilton
  • taco bell lunn ave
  • taco bell menu
  • taco bell mild sauce
  • taco bell nachos
  • taco bell near me
  • taco bell nz
  • taco bell online
  • taco bell order online
  • taco bell prices
  • taco bell quesadilla
  • taco bell sauce
  • taco bell sylvia park
  • taco bell tuesday
  • taco bell us
  • tacobell
  • tacobell burrito
  • tacobell co nz
  • tacobell delivery
  • tacobell hours
  • tacobell menu
  • tacobell near me
  • tacobell nz

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How the Brand Demand Index is measured

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