McDonald's vs Taco Bell:Which is more popular by branded search in New Zealand?
In August 2026, McDonald's had more branded searches than Taco Bell among fast food chains in New Zealand. McDonald's was estimated to have 276K branded searches compared to Taco Bell’s 72.9K, and held a 26.1% Share of Search versus Taco Bell’s 6.9%.
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Which is more popular in search, McDonald's or Taco Bell?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McDonald's, Taco Bell. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the McDonald's and Taco Bell comparison changed over the last 12 months?
3 findings
- McDonald's was ahead of Taco Bell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McDonald's’ estimated Share of Search among fast food chains in New Zealand moved from 25.7% to 26.1%, and its estimated monthly branded searches moved from 346K to 276K.
- Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among fast food chains in New Zealand moved from 4.4% to 6.9%, and its estimated monthly branded searches moved from 58.6K to 72.9K.
How did search popularity change for New Zealand fast food chains in August 2026?
2 changes
Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.
Estimated monthly branded searches for McDonald's in New Zealand fell 20.4% over 11 measured months, from 346K to 276K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McDonald's’ and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McDonald's
31 branded search terms
- big mac mcdonalds
- mcdonald's
- mcdonald's delivery
- mcdonald's menu
- mcdonald's near me
- mcdonald's nz
- mcdonalds
- mcdonalds airport
- mcdonalds albany
- mcdonalds apps
- mcdonalds belmont
- mcdonalds burgers
- mcdonalds co nz
- mcdonalds deals
- mcdonalds delivery
- mcdonalds egg mcmuffin
- mcdonalds fries
- mcdonalds happy meal
- mcdonalds linwood
- mcdonalds mcflurry
- mcdonalds menu
- mcdonalds near me
- mcdonalds new zealand
- mcdonalds nz
- mcdonalds online
- mcdonalds online ordering
- mcdonalds prices
- mcdonalds restaurant
- mcdonalds richmond
- mcdonalds toy
- mcdonalds wellington
Taco Bell
33 branded search terms
- baja blast taco bell
- chicken quesadilla taco bell
- taco bell
- taco bell botany
- taco bell burrito
- taco bell bush inn
- taco bell crunchy taco
- taco bell deals
- taco bell delivery
- taco bell eastgate
- taco bell hamilton
- taco bell lunn ave
- taco bell menu
- taco bell mild sauce
- taco bell nachos
- taco bell near me
- taco bell nz
- taco bell online
- taco bell order online
- taco bell prices
- taco bell quesadilla
- taco bell sauce
- taco bell sylvia park
- taco bell tuesday
- taco bell us
- tacobell
- tacobell burrito
- tacobell co nz
- tacobell delivery
- tacobell hours
- tacobell menu
- tacobell near me
- tacobell nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.