Burger King vs McDonald's:Which is more popular by branded search in New Zealand?
In August 2026, McDonald's had more branded searches than Burger King among fast food chains in New Zealand. McDonald's was estimated to have 276K branded searches compared to Burger King’s 153K, and held a 26.1% Share of Search versus Burger King’s 14.5%.
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Which is more popular in search, Burger King or McDonald's?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McDonald's, Burger King. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Burger King and McDonald's comparison changed over the last 12 months?
3 findings
- McDonald's was ahead of Burger King in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burger King’s estimated Share of Search among fast food chains in New Zealand held steady at 14.5%, and its estimated monthly branded searches moved from 195K to 153K.
- Across the 11 months ending August 2026, McDonald's’ estimated Share of Search among fast food chains in New Zealand moved from 25.7% to 26.1%, and its estimated monthly branded searches moved from 346K to 276K.
How did search popularity change for New Zealand fast food chains in August 2026?
2 changes
Estimated monthly branded searches for Burger King in New Zealand fell 21.6% over 11 measured months, from 195K to 153K in August 2026.
Estimated monthly branded searches for McDonald's in New Zealand fell 20.4% over 11 measured months, from 346K to 276K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Burger King’s and McDonald's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burger King
28 branded search terms
- burger king
- burger king breakfast menu
- burger king deals
- burger king delivery
- burger king dominion road
- burger king epsom
- burger king hamilton
- burger king hastings
- burger king highland park
- burger king hillcrest
- burger king linwood
- burger king menu
- burger king near me
- burger king nz
- burger king online
- burger king operating hours
- burger king papatoetoe
- burger king shirley
- burger king sylvia park
- burger king vouchers
- burgerking
- burgerking co nz
- burgerking delivery
- burgerking menu
- burgerking near me
- burgerking nz
- promo burger king
- whopper burger king
McDonald's
31 branded search terms
- big mac mcdonalds
- mcdonald's
- mcdonald's delivery
- mcdonald's menu
- mcdonald's near me
- mcdonald's nz
- mcdonalds
- mcdonalds airport
- mcdonalds albany
- mcdonalds apps
- mcdonalds belmont
- mcdonalds burgers
- mcdonalds co nz
- mcdonalds deals
- mcdonalds delivery
- mcdonalds egg mcmuffin
- mcdonalds fries
- mcdonalds happy meal
- mcdonalds linwood
- mcdonalds mcflurry
- mcdonalds menu
- mcdonalds near me
- mcdonalds new zealand
- mcdonalds nz
- mcdonalds online
- mcdonalds online ordering
- mcdonalds prices
- mcdonalds restaurant
- mcdonalds richmond
- mcdonalds toy
- mcdonalds wellington
Put your own brand in this comparison
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