Brandwave

How popular isPopeyes?

In September 2026, people searched for Popeyes by name about 26,500 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 3% of all New Zealand fast food chain searches, placing Popeyes tenth out of 14 chains. When we asked both ChatGPT and Google AI Overviews about fast food chains, Popeyes did not appear in any of the answers.

Search and AI answers in September 2026

Popeyes is the tenth most searched of 14 competitors and not listed in any AI answer.

  1. KFCShare of searches 26.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. McDonald'sShare of searches 21%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Burger KingShare of searches 13.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Hell PizzaShare of searches 9.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. PopeyesShare of searches 3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+9 more

Popeyes website (opens in a new tab)

Follow Popeyes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Popeyes did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BurgerFuel1st
  2. McDonald's2nd
  3. KFC3rd
  4. Wendy's4th
  5. Subway5th
  6. Hell Pizza6th
  7. Carl's Jr.7th
  8. +3 more
  9. Nando's–
  10. Popeyes–
  11. Zambrero–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KFC3 of 3Named in 3 of 3 ChatGPT answers
  • McDonald's3 of 3Named in 3 of 3 ChatGPT answers
  • BurgerFuel3 of 3Named in 3 of 3 ChatGPT answers
  • Subway3 of 3Named in 3 of 3 ChatGPT answers
  • Wendy's2 of 3Named in 2 of 3 ChatGPT answers
  • Hell Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Carl's Jr.1 of 3Named in 1 of 3 ChatGPT answers
  • Pita Pit1 of 3Named in 1 of 3 ChatGPT answers
  • Popeyes0 of 3Named in 0 of 3 ChatGPT answers

+4 more

See every answer about fast food chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which fast food chains compete with Popeyes?

Popeyes against fast food chains in New Zealand, by month

Share of searches by month for KFC, McDonald's, Burger King, Hell Pizza, Taco Bell, Nando's, Wendy's, Carl's Jr., BurgerFuel, Popeyes, Pita Pit. The figures are in the table below the chart.

View monthly share of searches table
MonthKFCMcDonald'sBurger KingHell PizzaTaco BellNando'sWendy'sCarl's Jr.BurgerFuelPopeyesPita PitZambreroSubwayMexicali Fresh
Oct 202531%21.6%11.9%10.1%3.6%3.9%3.6%4%2.8%3.4%2.2%0.84%0.59%0.48%
Nov 202528.7%23.8%11.4%9.4%4%4.3%3.9%3.1%3.1%3.6%2.5%0.95%0.64%0.54%
Dec 202526.5%25.6%11.8%10%5.4%3.9%3.6%2.7%2.8%3.3%2.3%1%0.48%0.48%
Jan 202621.6%28%12.9%9.1%5.7%4.3%4.1%3%3.1%3.6%2.5%0.96%0.64%0.53%
Feb 202623.8%26.5%12.2%10.2%5.2%4%3.6%3.3%2.8%3.3%2.9%1%0.61%0.59%
Mar 202623.5%26.6%12.3%9.8%5.2%4.2%4.2%3.3%2.7%3.3%2.7%1%0.7%0.56%
Apr 202623.6%26.7%12.3%9.8%5.4%4.3%3.6%3.4%3.3%3.3%2.2%1%0.67%0.46%
May 202624.7%23.2%14.2%9.9%5.5%4.5%3.5%3.4%3.3%3.5%2.2%1%0.69%0.47%
Jun 202626.2%21%13.5%10.5%5.7%4.2%3.8%3.5%3.6%3.6%2.3%1.1%0.74%0.5%
Jul 202626.6%21.3%11.7%10.5%6%4.8%3.9%3.6%3.6%3.5%2.3%0.91%0.73%0.51%
Aug 202626.2%21%11.9%11%5.9%4.8%4%3.7%3.1%3.7%2.4%0.96%0.82%0.53%
Sep 202626.5%21%13.8%9.1%5.8%4.8%4.1%3.8%3.1%3%2.4%0.98%0.89%0.54%

  1. 1.KFC

    26.5%

    Held 1st. 231K estimated branded searches, -0.34% vs prior month. Share +0.3 points.

  2. 2.McDonald's

    21%

    Held 2nd. 183K estimated branded searches, -1.5% vs prior month. Share 0 points.

  3. 3.Burger King

    13.8%

    Held 3rd. 120K estimated branded searches, +14.4% vs prior month. Share +1.9 points.

  4. 4.Hell Pizza

    9.1%

    Held 4th. 79.8K estimated branded searches, -17.8% vs prior month. Share -1.8 points.

  5. 5.Taco Bell

    5.8%

    Held 5th. 51K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  6. 6.Nando's

    4.8%

    Held 6th. 42.2K estimated branded searches, -0.64% vs prior month. Share 0 points.

  7. 7.Wendy's

    4.1%

    Held 7th. 35.5K estimated branded searches, +1.2% vs prior month. Share +0.1 points.

  8. 8.Carl's Jr.

    3.8%

    Held 8th. 33.2K estimated branded searches, +0.36% vs prior month. Share +0.1 points.

  9. 9.BurgerFuel

    3.1%

    Moved from 10th to 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Popeyes

    3%

    Moved from 9th to 10th. 26.5K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  11. 11.Pita Pit

    2.4%

    Held 11th. 21.3K estimated branded searches, -0.7% vs prior month. Share 0 points.

  12. 12.Zambrero

    0.98%

    Held 12th. 8.6K estimated branded searches, +0.71% vs prior month. Share 0 points.

  13. 13.Subway

    0.89%

    Held 13th. 7.8K estimated branded searches, +6.6% vs prior month. Share +0.1 points.

  14. 14.Mexicali Fresh

    0.54%

    Held 14th. 4.7K estimated branded searches, +0.85% vs prior month. Share 0 points.

Compare popularity between Popeyes and its closest rivals

Every comparison with Popeyes

15 comparisons

How has branded search demand for Popeyes changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Popeyes in New Zealand fell from 40.3K to 26.5K.
  • Across the 12 months ending September 2026, Popeyes fell from 9th to 10th among fast food chains in New Zealand.

How did search popularity change for New Zealand fast food chains in September 2026?

6 changes

  1. In September 2026, Burger King gained share of searches among fast food chains in New Zealand, from 11.9% to 13.8%.

  2. In September 2026, Hell Pizza lost share of searches among fast food chains in New Zealand, from 11% to 9.1%.

  3. In September 2026, Popeyes lost share of searches among fast food chains in New Zealand, from 3.7% to 3%.

  4. Nando's’ share of searches among fast food chains in New Zealand has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.

  5. In September 2026, BurgerFuel rose from 10th to 9th among fast food chains in New Zealand.

  6. Estimated monthly branded searches for Taco Bell in New Zealand rose 18.6% over 12 measured months, from 43K to 51K in September 2026.

How are Popeyes’ branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Popeyes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • popeyes
  • popeyes burger
  • popeyes chicken
  • popeyes chicken sandwich
  • popeyes delivery
  • popeyes food
  • popeyes fried chicken
  • popeyes hours
  • popeyes louisiana kitchen
  • popeyes menu
  • popeyes sandwich
  • popeyes takeaway

Do you work for Popeyes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Popeyes compete?

Popeyes is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fast food chains10th of 143%Shown above
Fried chicken chains3rd of 59%Show ranking
Creator with pink hair and a pink jacket

Is Popeyes your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free