Popeyes vs Wendy's:Which is more popular by branded search in New Zealand?
In August 2026, Wendy's had more branded searches than Popeyes among fast food chains in New Zealand. Wendy's was estimated to have 46.9K branded searches compared to Popeyes’ 41.2K, and held a 4.4% Share of Search versus Popeyes’ 3.9%.
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Which is more popular in search, Popeyes or Wendy's?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wendy's, Popeyes. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Popeyes and Wendy's comparison changed over the last 12 months?
3 findings
- Wendy's was ahead of Popeyes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Popeyes’ estimated Share of Search among fast food chains in New Zealand moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 47.4K to 41.2K.
- Across the 11 months ending August 2026, Wendy's’ estimated Share of Search among fast food chains in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 53K to 46.9K.
How did search popularity change for New Zealand fast food chains in August 2026?
2 changes
Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.
Estimated monthly branded searches for Popeyes in New Zealand fell 13.1% over 11 measured months, from 47.4K to 41.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Popeyes’ and Wendy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Popeyes
23 branded search terms
- biscuits popeyes
- popeyes
- popeyes burger
- popeyes chicken
- popeyes chicken burger
- popeyes chicken sandwich
- popeyes classic chicken sandwich
- popeyes co nz
- popeyes deals
- popeyes delivery
- popeyes food
- popeyes fried chicken
- popeyes hours
- popeyes louisiana kitchen
- popeyes menu
- popeyes near me
- popeyes new zealand
- popeyes nz
- popeyes order online
- popeyes prices
- popeyes sandwich
- popeyes takeaway
- popeyes us
Wendy's
24 branded search terms
- wendy's
- wendy's delivery
- wendy's menu
- wendy's near me
- wendy's nz
- wendys
- wendys burger
- wendys co nz
- wendys company
- wendys delivery
- wendys desert
- wendys dominion road
- wendys frosty
- wendys hours
- wendys menu
- wendys near me
- wendys new zealand
- wendys nz
- wendys prices
- wendys promo
- wendys restaurant
- wendys royal oak
- wendys te atatu
- wendys toy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.