Popeyes vs Zambrero:Which is more popular by branded search in New Zealand?
In August 2026, Popeyes had more branded searches than Zambrero among fast food chains in New Zealand. Popeyes was estimated to have 41.2K branded searches compared to Zambrero’s 10K, and held a 3.9% Share of Search versus Zambrero’s 0.95%.
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Which is more popular in search, Popeyes or Zambrero?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Popeyes, Zambrero. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Popeyes and Zambrero comparison changed over the last 12 months?
3 findings
- Popeyes was ahead of Zambrero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Popeyes’ estimated Share of Search among fast food chains in New Zealand moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 47.4K to 41.2K.
- Across the 11 months ending August 2026, Zambrero’s estimated Share of Search among fast food chains in New Zealand moved from 0.83% to 0.95%, and its estimated monthly branded searches moved from 11.1K to 10K.
How did search popularity change for New Zealand fast food chains in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Popeyes’ and Zambrero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Popeyes
23 branded search terms
- biscuits popeyes
- popeyes
- popeyes burger
- popeyes chicken
- popeyes chicken burger
- popeyes chicken sandwich
- popeyes classic chicken sandwich
- popeyes co nz
- popeyes deals
- popeyes delivery
- popeyes food
- popeyes fried chicken
- popeyes hours
- popeyes louisiana kitchen
- popeyes menu
- popeyes near me
- popeyes new zealand
- popeyes nz
- popeyes order online
- popeyes prices
- popeyes sandwich
- popeyes takeaway
- popeyes us
Zambrero
14 branded search terms
- mexican zambrero
- zambrero
- zambrero burrito
- zambrero courtenay place
- zambrero cuba st
- zambrero delivery
- zambrero featherston st
- zambrero menu
- zambrero near me
- zambrero new zealand
- zambrero nz
- zambrero online
- zambrero prices
- zambrero queensgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.