Brandwave

How popular isZambrero in search?

In August 2026, there were an estimated 10K branded searches for Zambrero in New Zealand which is down 10.4% over the last 11 months. Zambrero holds 0.95% estimated Share of Search among New Zealand fast food chains and is ranked 11th of 12 competitors for search popularity.

Share of Search, August 2026
  1. KFC28.5%
  2. McDonald's26.1%
  3. Burger King14.5%
  4. Taco Bell6.9%
  5. Subway4.9%
  6. Wendy's4.4%
  7. Popeyes3.9%
  8. +2 more
  9. Nando's2.8%
  10. Zambrero0.95%
  11. Mexicali Fresh0.67%
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Which fast food chains compete with Zambrero?

Zambrero against fast food chains in New Zealand, by month

Share of Search by month for KFC, McDonald's, Burger King, Taco Bell, Subway, Wendy's, Popeyes, Carl's Jr., Pita Pit, Nando's, Zambrero. The figures are in the table below the chart.

View monthly share of search table
MonthKFCMcDonald'sBurger KingTaco BellSubwayWendy'sPopeyesCarl's Jr.Pita PitNando'sZambreroMexicali Fresh
Oct 202534%25.7%14.5%4.4%3.8%3.9%3.5%3.8%2.7%2.1%0.83%0.62%
Nov 202531%28.5%13.5%4.8%4.2%4.2%3.8%3%3.1%2.2%0.93%0.66%
Dec 202528.2%31.8%13.5%6%4.2%3.9%3.4%2.5%2.7%2.1%1%0.59%
Jan 202623.8%32.5%14.8%6.4%4.8%4.4%3.7%2.8%3.1%2.2%0.93%0.65%
Feb 202625.8%32.1%14.2%6%4.3%3.9%3.4%3%3.5%2.2%1%0.7%
Mar 202625.2%31.1%14.3%6.1%5.1%4.7%3.3%2.9%3.3%2.4%0.99%0.67%
Apr 202625.5%31.4%14.4%6.2%5%4%3.6%3%2.8%2.5%0.99%0.57%
May 202627.4%27.1%16.7%6.4%4.4%3.9%3.7%3.1%2.8%2.8%1%0.6%
Jun 202628.8%25.8%15.5%6.7%4.7%4.2%3.8%3.3%2.8%2.7%1%0.62%
Jul 202629.1%25.9%14.4%7.3%4.6%4.4%3.7%3.3%2.9%2.9%0.94%0.64%
Aug 202628.5%26.1%14.5%6.9%4.9%4.4%3.9%3.4%2.9%2.8%0.95%0.67%
Sep 2026————————————

  1. 1.KFC

    28.5%

    held 1st · 301K estimated branded searches · -4.2% vs prior month · -0.5 points

  2. 2.McDonald's

    26.1%

    held 2nd · 276K estimated branded searches · -1.5% vs prior month · +0.2 points

  3. 3.Burger King

    14.5%

    held 3rd · 153K estimated branded searches · -1.4% vs prior month · +0.1 points

  4. 4.Taco Bell

    6.9%

    held 4th · 72.9K estimated branded searches · -7.5% vs prior month · -0.4 points

  5. 5.Subway

    4.9%

    held 5th · 51.3K estimated branded searches · +2.4% vs prior month · +0.2 points

  6. 6.Wendy's

    4.4%

    held 6th · 46.9K estimated branded searches · -1.6% vs prior month · 0 points

  7. 7.Popeyes

    3.9%

    held 7th · 41.2K estimated branded searches · +4% vs prior month · +0.2 points

  8. 8.Carl's Jr.

    3.4%

    held 8th · 36.1K estimated branded searches · -0.08% vs prior month · +0.1 points

  9. 9.Pita Pit

    2.9%

    moved from 10th to 9th · 31K estimated branded searches · +0.62% vs prior month · +0.1 points

  10. 10.Nando's

    2.8%

    moved from 9th to 10th · 29.2K estimated branded searches · -7.7% vs prior month · -0.2 points

  11. 11.Zambrero

    0.95%

    held 11th · 10K estimated branded searches · -2.3% vs prior month · 0 points

  12. 12.Mexicali Fresh

    0.67%

    held 12th · 7.1K estimated branded searches · +2.3% vs prior month · 0 points

Compare search popularity between Zambrero and its closest rivals

How has branded search demand for Zambrero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zambrero in New Zealand fell from 11.1K to 10K.
  • Across the 11 months ending August 2026, Zambrero’s estimated Share of Search among fast food chains in New Zealand held steady, from 0.83% to 0.95%.

How did search popularity change for New Zealand fast food chains in August 2026?

  1. In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.

  2. Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.

  3. In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.

  4. In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.

  5. Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.

  6. Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

Which mexican fast casual chains compete with Zambrero?

Zambrero against mexican fast casual chains in New Zealand, by month

Share of Search by month for Taco Bell, Zambrero, Mexicali Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthTaco BellZambreroMexicali Fresh
Oct 202575%14.3%10.7%
Nov 202575.2%14.5%10.3%
Dec 202579%13.3%7.7%
Jan 202680.2%11.6%8.2%
Feb 202677.9%13%9.1%
Mar 202678.4%12.8%8.7%
Apr 202679.9%12.7%7.3%
May 202680%12.5%7.5%
Jun 202680%12.5%7.4%
Jul 202682.1%10.6%7.2%
Aug 202681%11.1%7.9%
Sep 2026———

  1. 1.Taco Bell

    81%

    held 1st · 72.9K estimated branded searches · -7.5% vs prior month · -1.1 points

  2. 2.Zambrero

    11.1%

    held 2nd · 10K estimated branded searches · -2.3% vs prior month · +0.4 points

  3. 3.Mexicali Fresh

    7.9%

    held 3rd · 7.1K estimated branded searches · +2.3% vs prior month · +0.7 points

Compare search popularity between Zambrero and its closest rivals

How has branded search demand for Zambrero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Zambrero’s estimated Share of Search among mexican fast casual chains in New Zealand decreased from 14.3% to 11.1%.
  • Across the 11 months ending August 2026, Zambrero’s estimated Share of Search among mexican fast casual chains in New Zealand peaked at 14.5% in November 2025 and was lowest at 10.6% in July 2026.

How did search popularity change for New Zealand mexican fast casual chains in August 2026?

  1. In August 2026, Mexicali Fresh gained estimated Share of Search among mexican fast casual chains in New Zealand, from 7.2% to 7.9%.

  2. In August 2026, Taco Bell lost estimated Share of Search among mexican fast casual chains in New Zealand, from 82.1% to 81%.

  3. Estimated monthly branded searches for Zambrero in New Zealand fell 10.4% over 11 measured months, from 11.1K to 10K in August 2026.

How is Zambrero measured?

Brandwave collects information about searches that people make online using Zambrero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • mexican zambrero
  • zambrero
  • zambrero burrito
  • zambrero courtenay place
  • zambrero cuba st
  • zambrero delivery
  • zambrero featherston st
  • zambrero menu
  • zambrero near me
  • zambrero new zealand
  • zambrero nz
  • zambrero online
  • zambrero prices
  • zambrero queensgate

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How the Brand Demand Index is measured

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