McDonald's vs Zambrero:Which is more popular by branded search in New Zealand?
In August 2026, McDonald's had more branded searches than Zambrero among fast food chains in New Zealand. McDonald's was estimated to have 276K branded searches compared to Zambrero’s 10K, and held a 26.1% Share of Search versus Zambrero’s 0.95%.
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Which is more popular in search, McDonald's or Zambrero?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McDonald's, Zambrero. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the McDonald's and Zambrero comparison changed over the last 12 months?
3 findings
- McDonald's was ahead of Zambrero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McDonald's’ estimated Share of Search among fast food chains in New Zealand moved from 25.7% to 26.1%, and its estimated monthly branded searches moved from 346K to 276K.
- Across the 11 months ending August 2026, Zambrero’s estimated Share of Search among fast food chains in New Zealand moved from 0.83% to 0.95%, and its estimated monthly branded searches moved from 11.1K to 10K.
How did search popularity change for New Zealand fast food chains in August 2026?
2 changes
Estimated monthly branded searches for McDonald's in New Zealand fell 20.4% over 11 measured months, from 346K to 276K in August 2026.
Estimated monthly branded searches for Zambrero in New Zealand fell 10.4% over 11 measured months, from 11.1K to 10K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McDonald's’ and Zambrero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McDonald's
31 branded search terms
- big mac mcdonalds
- mcdonald's
- mcdonald's delivery
- mcdonald's menu
- mcdonald's near me
- mcdonald's nz
- mcdonalds
- mcdonalds airport
- mcdonalds albany
- mcdonalds apps
- mcdonalds belmont
- mcdonalds burgers
- mcdonalds co nz
- mcdonalds deals
- mcdonalds delivery
- mcdonalds egg mcmuffin
- mcdonalds fries
- mcdonalds happy meal
- mcdonalds linwood
- mcdonalds mcflurry
- mcdonalds menu
- mcdonalds near me
- mcdonalds new zealand
- mcdonalds nz
- mcdonalds online
- mcdonalds online ordering
- mcdonalds prices
- mcdonalds restaurant
- mcdonalds richmond
- mcdonalds toy
- mcdonalds wellington
Zambrero
14 branded search terms
- mexican zambrero
- zambrero
- zambrero burrito
- zambrero courtenay place
- zambrero cuba st
- zambrero delivery
- zambrero featherston st
- zambrero menu
- zambrero near me
- zambrero new zealand
- zambrero nz
- zambrero online
- zambrero prices
- zambrero queensgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.