Brandwave

BurgerFuel vs Taco Bell:Which is more popular?

In September 2026, Taco Bell had more branded searches than BurgerFuel among fast food chains in New Zealand. Taco Bell had about 51,000 branded searches, while BurgerFuel had 27,100. Taco Bell made up 5.8% of all fast food chain searches we track, and BurgerFuel accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about fast food chains, BurgerFuel appeared in all three answers and Taco Bell in one. BurgerFuel was mentioned before Taco Bell in every answer.

Among fast food chains in New Zealand in September 2026

Who do people search for more?

Taco Bell, about 88% more searches than BurgerFuel

Taco Bell 51K searchesBurgerFuel 27.1K searches

Who does AI mention more?

BurgerFuel, mentioned in every answer we collected

BurgerFuel in 3 of 3Taco Bell in 1 of 3

Who does AI recommend more?

BurgerFuel, named ahead of Taco Bell in every answer

BurgerFuel first in 3Taco Bell never first

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Top fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, BurgerFuel appeared in all three answers. Taco Bell was mentioned in one out of three: in one of the three ChatGPT answers. BurgerFuel was listed before Taco Bell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BurgerFuel1st
  2. McDonald's2nd
  3. KFC3rd
  4. Wendy's4th
  5. Subway5th
  6. Hell Pizza6th
  7. Carl's Jr.7th
  8. Taco Bell8th
  9. Pita Pit9th
  10. Burger King–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KFC3 of 3Named in 3 of 3 ChatGPT answers
  • McDonald's3 of 3Named in 3 of 3 ChatGPT answers
  • BurgerFuel3 of 3Named in 3 of 3 ChatGPT answers
  • Subway3 of 3Named in 3 of 3 ChatGPT answers
  • Wendy's2 of 3Named in 2 of 3 ChatGPT answers
  • Hell Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Carl's Jr.1 of 3Named in 1 of 3 ChatGPT answers
  • Pita Pit1 of 3Named in 1 of 3 ChatGPT answers
  • Burger King0 of 3Named in 0 of 3 ChatGPT answers

+4 more

See every answer about fast food chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is BurgerFuel or Taco Bell more popular in search?

This chart shows how often people search Google for BurgerFuel and Taco Bell by name. Each line represents a brand's share of searches for all 14 fast food chains we track, month by month, from searches in New Zealand.

BurgerFuel and Taco Bell among fast food chains in New Zealand, by month

Share of searches by month for Taco Bell, BurgerFuel. The figures are in the table below the chart.

View monthly share of searches table
MonthKFCMcDonald'sBurger KingHell PizzaTaco BellNando'sWendy'sCarl's Jr.BurgerFuelPopeyesPita PitZambreroSubwayMexicali Fresh
Oct 202531%21.6%11.9%10.1%3.6%3.9%3.6%4%2.8%3.4%2.2%0.84%0.59%0.48%
Nov 202528.7%23.8%11.4%9.4%4%4.3%3.9%3.1%3.1%3.6%2.5%0.95%0.64%0.54%
Dec 202526.5%25.6%11.8%10%5.4%3.9%3.6%2.7%2.8%3.3%2.3%1%0.48%0.48%
Jan 202621.6%28%12.9%9.1%5.7%4.3%4.1%3%3.1%3.6%2.5%0.96%0.64%0.53%
Feb 202623.8%26.5%12.2%10.2%5.2%4%3.6%3.3%2.8%3.3%2.9%1%0.61%0.59%
Mar 202623.5%26.6%12.3%9.8%5.2%4.2%4.2%3.3%2.7%3.3%2.7%1%0.7%0.56%
Apr 202623.6%26.7%12.3%9.8%5.4%4.3%3.6%3.4%3.3%3.3%2.2%1%0.67%0.46%
May 202624.7%23.2%14.2%9.9%5.5%4.5%3.5%3.4%3.3%3.5%2.2%1%0.69%0.47%
Jun 202626.2%21%13.5%10.5%5.7%4.2%3.8%3.5%3.6%3.6%2.3%1.1%0.74%0.5%
Jul 202626.6%21.3%11.7%10.5%6%4.8%3.9%3.6%3.6%3.5%2.3%0.91%0.73%0.51%
Aug 202626.2%21%11.9%11%5.9%4.8%4%3.7%3.1%3.7%2.4%0.96%0.82%0.53%
Sep 202626.5%21%13.8%9.1%5.8%4.8%4.1%3.8%3.1%3%2.4%0.98%0.89%0.54%

How has the BurgerFuel and Taco Bell comparison changed over the last 12 months?

3 findings
  • Taco Bell was ahead of BurgerFuel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BurgerFuel’s share of searches among fast food chains in New Zealand moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Taco Bell’s share of searches among fast food chains in New Zealand moved from 3.6% to 5.8%, and its estimated monthly branded searches moved from 43K to 51K.

How did search popularity change for New Zealand fast food chains in September 2026?

2 changes

  1. In September 2026, BurgerFuel rose from 10th to 9th among fast food chains in New Zealand.

  2. Estimated monthly branded searches for Taco Bell in New Zealand rose 18.6% over 12 measured months, from 43K to 51K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using BurgerFuel’s and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BurgerFuel

2 branded search terms

  • burger fuel
  • burgerfuel

Taco Bell

14 branded search terms

  • taco bell
  • taco bell botany
  • taco bell delivery
  • taco bell eastgate
  • taco bell hamilton
  • taco bell menu
  • taco bell nachos
  • taco bell quesadilla
  • taco bell sauce
  • taco bell tuesday
  • tacobell
  • tacobell delivery
  • tacobell hours
  • tacobell menu

How the Brand Demand Index is measured

Other head-to-heads among fast food chains

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