Taco Bell vs Zambrero:Which is more popular by branded search in New Zealand?
In August 2026, Taco Bell had more branded searches than Zambrero among mexican fast casual chains in New Zealand. Taco Bell was estimated to have 72.9K branded searches compared to Zambrero’s 10K, and held an 81% Share of Search versus Zambrero’s 11.1%.
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Which is more popular in search, Taco Bell or Zambrero?
Compare the Mexican fast casual chains New Zealanders order burritos and tacos from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taco Bell, Zambrero. The figures are in the table below the chart.
View monthly share of search table
| Month | Taco Bell | Zambrero | Mexicali Fresh |
|---|---|---|---|
| Oct 2025 | 75% | 14.3% | 10.7% |
| Nov 2025 | 75.2% | 14.5% | 10.3% |
| Dec 2025 | 79% | 13.3% | 7.7% |
| Jan 2026 | 80.2% | 11.6% | 8.2% |
| Feb 2026 | 77.9% | 13% | 9.1% |
| Mar 2026 | 78.4% | 12.8% | 8.7% |
| Apr 2026 | 79.9% | 12.7% | 7.3% |
| May 2026 | 80% | 12.5% | 7.5% |
| Jun 2026 | 80% | 12.5% | 7.4% |
| Jul 2026 | 82.1% | 10.6% | 7.2% |
| Aug 2026 | 81% | 11.1% | 7.9% |
| Sep 2026 | — | — | — |
How has the Taco Bell and Zambrero comparison changed over the last 12 months?
3 findings
- Taco Bell was ahead of Zambrero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among mexican fast casual chains in New Zealand moved from 75% to 81%, and its estimated monthly branded searches moved from 58.6K to 72.9K.
- Across the 11 months ending August 2026, Zambrero’s estimated Share of Search among mexican fast casual chains in New Zealand moved from 14.3% to 11.1%, and its estimated monthly branded searches moved from 11.1K to 10K.
How did search popularity change for New Zealand mexican fast casual chains in August 2026?
2 changes
In August 2026, Taco Bell lost estimated Share of Search among mexican fast casual chains in New Zealand, from 82.1% to 81%.
Estimated monthly branded searches for Zambrero in New Zealand fell 10.4% over 11 measured months, from 11.1K to 10K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Taco Bell’s and Zambrero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Taco Bell
33 branded search terms
- baja blast taco bell
- chicken quesadilla taco bell
- taco bell
- taco bell botany
- taco bell burrito
- taco bell bush inn
- taco bell crunchy taco
- taco bell deals
- taco bell delivery
- taco bell eastgate
- taco bell hamilton
- taco bell lunn ave
- taco bell menu
- taco bell mild sauce
- taco bell nachos
- taco bell near me
- taco bell nz
- taco bell online
- taco bell order online
- taco bell prices
- taco bell quesadilla
- taco bell sauce
- taco bell sylvia park
- taco bell tuesday
- taco bell us
- tacobell
- tacobell burrito
- tacobell co nz
- tacobell delivery
- tacobell hours
- tacobell menu
- tacobell near me
- tacobell nz
Zambrero
14 branded search terms
- mexican zambrero
- zambrero
- zambrero burrito
- zambrero courtenay place
- zambrero cuba st
- zambrero delivery
- zambrero featherston st
- zambrero menu
- zambrero near me
- zambrero new zealand
- zambrero nz
- zambrero online
- zambrero prices
- zambrero queensgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.