Brandwave

How popular isMad Mex?

In September 2026, people searched for Mad Mex by name about 320 times in New Zealand, about the same as the previous year. These searches made up 0.54% of all New Zealand mexican fast casual chain searches, placing Mad Mex fourth out of four chains. When we asked both ChatGPT and Google AI Overviews about mexican fast casual chains, Mad Mex appeared in two of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Mad Mex is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Taco BellShare of searches 77.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. ZambreroShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Mexicali FreshShare of searches 7.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Mad MexShare of searches 0.54%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top mexican fast casual chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mad Mex was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mad Mex is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mexicali Fresh1st
  2. Zambrero2nd
  3. Taco Bell3rd
  4. Mad Mex4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zambrero4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mexicali Fresh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Taco Bell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mad Mex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about mexican fast casual chains

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which mexican fast casual chains compete with Mad Mex?

Mad Mex against mexican fast casual chains in New Zealand, by month

Share of searches by month for Taco Bell, Zambrero, Mexicali Fresh, Mad Mex. The figures are in the table below the chart.

View monthly share of searches table
MonthTaco BellZambreroMexicali FreshMad Mex
Oct 202570.7%18.2%10.5%0.6%
Nov 202570.8%18.1%10.4%0.72%
Dec 202576.4%15.9%7.3%0.42%
Jan 202677.7%14%7.8%0.54%
Feb 202674.2%16.1%9.1%0.52%
Mar 202674.6%16%8.8%0.52%
Apr 202676.1%16%7.3%0.64%
May 202675.7%16.2%7.4%0.64%
Jun 202676.2%15.8%7.5%0.53%
Jul 202678%13.7%7.7%0.66%
Aug 202677.7%14%7.7%0.66%
Sep 202677.5%14.2%7.8%0.54%

  1. 1.Taco Bell

    77.5%

    Held 1st. 45.5K estimated branded searches, -0.85% vs prior month. Share -0.2 points.

  2. 2.Zambrero

    14.2%

    Held 2nd. 8.3K estimated branded searches, +0.85% vs prior month. Share +0.2 points.

  3. 3.Mexicali Fresh

    7.8%

    Held 3rd. 4.6K estimated branded searches, +0.88% vs prior month. Share +0.1 points.

  4. 4.Mad Mex

    0.54%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.

Compare popularity between Mad Mex and its closest rivals

Every comparison with Mad Mex

3 comparisons

How has branded search demand for Mad Mex changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mad Mex in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, Mad Mex’s share of searches among mexican fast casual chains in New Zealand held steady, from 0.6% to 0.54%.

How did search popularity change for New Zealand mexican fast casual chains in September 2026?

3 changes

  1. Estimated monthly branded searches for Taco Bell in New Zealand rose 21.2% over 12 measured months, from 37.6K to 45.5K in September 2026.

  2. Estimated monthly branded searches for Mexicali Fresh in New Zealand fell 18.2% over 12 measured months, from 5.6K to 4.6K in September 2026.

  3. Estimated monthly branded searches for Zambrero in New Zealand fell 14% over 12 measured months, from 9.7K to 8.3K in September 2026.

How are Mad Mex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mad Mex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mad mex

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How the Brand Demand Index is measured

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