Baby G Burger vs BurgerFuel:Which is more popular?
In September 2026, BurgerFuel had more branded searches than Baby G Burger among gourmet burger restaurants in New Zealand. BurgerFuel had about 27,100 branded searches, while Baby G Burger had 2,900. BurgerFuel made up 13% of all gourmet burger restaurant searches we track, and Baby G Burger accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about gourmet burger restaurants, Baby G Burger appeared in all three answers and BurgerFuel in one. Baby G Burger was mentioned before BurgerFuel in every answer.
Who do people search for more?
BurgerFuel, about 9 searches for every 1 for Baby G Burger
Who does AI mention more?
Baby G Burger, mentioned in every answer we collected
Who does AI recommend more?
Baby G Burger, named ahead of BurgerFuel in every answer
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Top gourmet burger restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Baby G Burger appeared in all three answers. BurgerFuel was mentioned in one out of three: in one of the three ChatGPT answers. Baby G Burger was listed before BurgerFuel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baby G Burger3 of 3Named in 3 of 3 ChatGPT answers
Fergburger2 of 3Named in 2 of 3 ChatGPT answers- Burgout2 of 3Named in 2 of 3 ChatGPT answers
- Black Burger2 of 3Named in 2 of 3 ChatGPT answers
- BurgerFuel1 of 3Named in 1 of 3 ChatGPT answers
RE Burger0 of 3Named in 0 of 3 ChatGPT answers
Burger Wisconsin0 of 3Named in 0 of 3 ChatGPT answers
Better Burger0 of 3Named in 0 of 3 ChatGPT answers
Burger Burger0 of 3Named in 0 of 3 ChatGPT answers
See every answer about gourmet burger restaurants
3 answers
Asked ChatGPT
“Which burger restaurant should I go to in New Zealand?”
Asked ChatGPT
“What are the best burger restaurants in New Zealand?”
Asked ChatGPT
“What's the best burger restaurant in New Zealand for gourmet burgers?”
Searched Google, AI Overview
“burger place auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best burger restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Baby G Burger or BurgerFuel more popular in search?
This chart shows how often people search Google for Baby G Burger and BurgerFuel by name. Each line represents a brand's share of searches for all nine gourmet burger restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for BurgerFuel, Baby G Burger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fergburger | RE Burger | BurgerFuel | Burger Wisconsin | Burgout | Better Burger | Burger Burger | Baby G Burger | Black Burger |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 21.3% | 17.4% | 5.2% | 6.4% | 3.5% | 3.5% | 2.3% | 1.3% |
| Nov 2025 | 42.9% | 23.3% | 15.6% | 3.8% | 5.7% | 2.5% | 3.1% | 1.7% | 1.4% |
| Dec 2025 | 52.9% | 19.3% | 12.9% | 3.9% | 3.2% | 2.1% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 48% | 21.5% | 14.4% | 3.5% | 4.3% | 2.3% | 2.9% | 1.9% | 1.3% |
| Feb 2026 | 52.4% | 19.2% | 12.9% | 3.8% | 3.8% | 2.1% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 44.8% | 24.4% | 13.4% | 4% | 4.9% | 2.7% | 2.7% | 1.8% | 1.4% |
| Apr 2026 | 43.9% | 23.9% | 16% | 3.9% | 4.8% | 2.1% | 2.1% | 2.1% | 1.2% |
| May 2026 | 37.1% | 30.2% | 16.5% | 4% | 4% | 2.7% | 2.2% | 2.2% | 0.95% |
| Jun 2026 | 31.5% | 25.6% | 17.1% | 4.2% | 4.2% | 2.8% | 11.5% | 2.3% | 0.98% |
| Jul 2026 | 35.9% | 29.2% | 16% | 3.9% | 3.9% | 2.6% | 5.8% | 1.7% | 0.92% |
| Aug 2026 | 38.2% | 31.1% | 13.9% | 3.4% | 4.2% | 2.8% | 3.4% | 1.8% | 1.2% |
| Sep 2026 | 43.7% | 29.1% | 13% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 1.2% |
How has the Baby G Burger and BurgerFuel comparison changed over the last 12 months?
3 findings
- BurgerFuel was ahead of Baby G Burger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baby G Burger’s share of searches among gourmet burger restaurants in New Zealand moved from 2.3% to 1.4%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, BurgerFuel’s share of searches among gourmet burger restaurants in New Zealand moved from 17.4% to 13%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for New Zealand gourmet burger restaurants in September 2026?
2 changes
In September 2026, BurgerFuel lost share of searches among gourmet burger restaurants in New Zealand, from 13.9% to 13%.
Estimated monthly branded searches for Baby G Burger in New Zealand fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baby G Burger’s and BurgerFuel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baby G Burger
1 branded search term
- babyg burger
BurgerFuel
2 branded search terms
- burger fuel
- burgerfuel
Other head-to-heads among gourmet burger restaurants
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