Brandwave

How popular isBurger Burger?

In September 2026, people searched for Burger Burger by name about 3,600 times in New Zealand, a 45.5% decrease from the previous year. These searches made up 1.7% of all New Zealand gourmet burger restaurant searches, placing Burger Burger seventh out of nine restaurants. When we asked both ChatGPT and Google AI Overviews about gourmet burger restaurants, Burger Burger did not appear in any of the answers.

Search and AI answers in September 2026

Burger Burger is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. FergburgerShare of searches 43.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. RE BurgerShare of searches 29.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. BurgerFuelShare of searches 13%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Burger WisconsinShare of searches 3.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Burger BurgerShare of searches 1.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top gourmet burger restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Burger Burger did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby G Burger1st
  2. Fergburger2nd
  3. Burgout3rd
  4. Black Burger4th
  5. BurgerFuel5th
  6. RE Burger–
  7. Burger Wisconsin–
  8. Better Burger–
  9. Burger Burger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about gourmet burger restaurants

3 answers

  • Asked ChatGPT

    “Which burger restaurant should I go to in New Zealand?”

    1. 1Baby G Burger
    2. 2Burgout
    3. 3BurgerFuel

  • Asked ChatGPT

    “What are the best burger restaurants in New Zealand?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger
    4. 4Burgout

  • Asked ChatGPT

    “What's the best burger restaurant in New Zealand for gourmet burgers?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger

  • Searched Google, AI Overview

    “burger place auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best burger restaurant”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which gourmet burger restaurants compete with Burger Burger?

Burger Burger against gourmet burger restaurants in New Zealand, by month

Share of searches by month for Fergburger, RE Burger, BurgerFuel, Burger Wisconsin, Burgout, Better Burger, Burger Burger. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerRE BurgerBurgerFuelBurger WisconsinBurgoutBetter BurgerBurger BurgerBaby G BurgerBlack Burger
Oct 202539.1%21.3%17.4%5.2%6.4%3.5%3.5%2.3%1.3%
Nov 202542.9%23.3%15.6%3.8%5.7%2.5%3.1%1.7%1.4%
Dec 202552.9%19.3%12.9%3.9%3.2%2.1%2.6%2.1%1.1%
Jan 202648%21.5%14.4%3.5%4.3%2.3%2.9%1.9%1.3%
Feb 202652.4%19.2%12.9%3.8%3.8%2.1%2.6%1.7%1.4%
Mar 202644.8%24.4%13.4%4%4.9%2.7%2.7%1.8%1.4%
Apr 202643.9%23.9%16%3.9%4.8%2.1%2.1%2.1%1.2%
May 202637.1%30.2%16.5%4%4%2.7%2.2%2.2%0.95%
Jun 202631.5%25.6%17.1%4.2%4.2%2.8%11.5%2.3%0.98%
Jul 202635.9%29.2%16%3.9%3.9%2.6%5.8%1.7%0.92%
Aug 202638.2%31.1%13.9%3.4%4.2%2.8%3.4%1.8%1.2%
Sep 202643.7%29.1%13%3.9%3.9%2.1%1.7%1.4%1.2%

  1. 1.Fergburger

    43.7%

    Held 1st. 90.9K estimated branded searches, +22% vs prior month. Share +5.5 points.

  2. 2.RE Burger

    29.1%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.BurgerFuel

    13%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Burger Wisconsin

    3.9%

    Moved from 6th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  5. 5.Burgout

    3.9%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Better Burger

    2.1%

    Moved from 7th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  7. 7.Burger Burger

    1.7%

    Moved from 5th to 7th. 3.6K estimated branded searches, -45.5% vs prior month. Share -1.7 points.

  8. 8.Baby G Burger

    1.4%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  9. 9.Black Burger

    1.2%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Burger Burger and its closest rivals

Every comparison with Burger Burger

8 comparisons

How has branded search demand for Burger Burger changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burger Burger in New Zealand fell from 6.6K to 3.6K.
  • Across the 12 months ending September 2026, Burger Burger’s share of searches among gourmet burger restaurants in New Zealand decreased from 3.5% to 1.7%.
  • Across the 12 months ending September 2026, Burger Burger’s share of searches among gourmet burger restaurants in New Zealand peaked at 11.5% in June 2026 and was lowest at 1.7% in September 2026.

How did search popularity change for New Zealand gourmet burger restaurants in September 2026?

6 changes

  1. In September 2026, Burger Wisconsin overtook Burgout and Burger Burger to rank 4th among gourmet burger restaurants in New Zealand, with 3.9% of the searches.

  2. In September 2026, Fergburger gained share of searches among gourmet burger restaurants in New Zealand, from 38.2% to 43.7%.

  3. In September 2026, RE Burger lost share of searches among gourmet burger restaurants in New Zealand, from 31.1% to 29.1%.

  4. In September 2026, Burger Burger lost share of searches among gourmet burger restaurants in New Zealand, from 3.4% to 1.7%.

  5. In September 2026, BurgerFuel lost share of searches among gourmet burger restaurants in New Zealand, from 13.9% to 13%.

  6. In September 2026, Better Burger lost share of searches among gourmet burger restaurants in New Zealand, from 2.8% to 2.1%.

How are Burger Burger’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Burger Burger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • burger burger
  • burgerburger

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