Brandwave

Burger Burger vs Fergburger:Which is more popular?

In September 2026, Fergburger had more branded searches than Burger Burger among gourmet burger restaurants in New Zealand. Fergburger had about 90,900 branded searches, while Burger Burger had 3,600. Fergburger made up 43.7% of all gourmet burger restaurant searches we track, and Burger Burger accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about gourmet burger restaurants, Fergburger appeared in two of the three answers and Burger Burger in none.

Among gourmet burger restaurants in New Zealand in September 2026

Who do people search for more?

Fergburger, about 25 searches for every 1 for Burger Burger

Fergburger 90.9K searchesBurger Burger 3.6K searches

Who does AI mention more?

Fergburger, mentioned in 2 of 3 answers, Burger Burger in 0

Fergburger in 2 of 3Burger Burger in 0 of 3

Who does AI recommend more?

Fergburger, the only one of the two named

Fergburger first in 2Burger Burger never named

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Top gourmet burger restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fergburger was mentioned in two out of three: in two of the three ChatGPT answers. Burger Burger did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby G Burger1st
  2. Fergburger2nd
  3. Burgout3rd
  4. Black Burger4th
  5. BurgerFuel5th
  6. RE Burger–
  7. Burger Wisconsin–
  8. Better Burger–
  9. Burger Burger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about gourmet burger restaurants

3 answers

  • Asked ChatGPT

    “Which burger restaurant should I go to in New Zealand?”

    1. 1Baby G Burger
    2. 2Burgout
    3. 3BurgerFuel

  • Asked ChatGPT

    “What are the best burger restaurants in New Zealand?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger
    4. 4Burgout

  • Asked ChatGPT

    “What's the best burger restaurant in New Zealand for gourmet burgers?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger

  • Searched Google, AI Overview

    “burger place auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best burger restaurant”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burger Burger or Fergburger more popular in search?

This chart shows how often people search Google for Burger Burger and Fergburger by name. Each line represents a brand's share of searches for all nine gourmet burger restaurants we track, month by month, from searches in New Zealand.

Burger Burger and Fergburger among gourmet burger restaurants in New Zealand, by month

Share of searches by month for Fergburger, Burger Burger. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerRE BurgerBurgerFuelBurger WisconsinBurgoutBetter BurgerBurger BurgerBaby G BurgerBlack Burger
Oct 202539.1%21.3%17.4%5.2%6.4%3.5%3.5%2.3%1.3%
Nov 202542.9%23.3%15.6%3.8%5.7%2.5%3.1%1.7%1.4%
Dec 202552.9%19.3%12.9%3.9%3.2%2.1%2.6%2.1%1.1%
Jan 202648%21.5%14.4%3.5%4.3%2.3%2.9%1.9%1.3%
Feb 202652.4%19.2%12.9%3.8%3.8%2.1%2.6%1.7%1.4%
Mar 202644.8%24.4%13.4%4%4.9%2.7%2.7%1.8%1.4%
Apr 202643.9%23.9%16%3.9%4.8%2.1%2.1%2.1%1.2%
May 202637.1%30.2%16.5%4%4%2.7%2.2%2.2%0.95%
Jun 202631.5%25.6%17.1%4.2%4.2%2.8%11.5%2.3%0.98%
Jul 202635.9%29.2%16%3.9%3.9%2.6%5.8%1.7%0.92%
Aug 202638.2%31.1%13.9%3.4%4.2%2.8%3.4%1.8%1.2%
Sep 202643.7%29.1%13%3.9%3.9%2.1%1.7%1.4%1.2%

How has the Burger Burger and Fergburger comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gourmet burger restaurants in September 2026?

3 changes

  1. In September 2026, Burger Wisconsin overtook Burgout and Burger Burger to rank 4th among gourmet burger restaurants in New Zealand, with 3.9% of the searches.

  2. In September 2026, Fergburger gained share of searches among gourmet burger restaurants in New Zealand, from 38.2% to 43.7%.

  3. In September 2026, Burger Burger lost share of searches among gourmet burger restaurants in New Zealand, from 3.4% to 1.7%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Burger Burger’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burger Burger

2 branded search terms

  • burger burger
  • burgerburger

Fergburger

6 branded search terms

  • fergburger
  • fergburger bakery
  • fergburger delivery
  • fergburger history
  • fergburger order
  • order fergburger

How the Brand Demand Index is measured

Other head-to-heads among gourmet burger restaurants

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