Better Burger vs BurgerFuel:Which is more popular by branded search in New Zealand?
In August 2026, BurgerFuel had more branded searches than Better Burger among gourmet burger restaurants in New Zealand. BurgerFuel was estimated to have 27.4K branded searches compared to Better Burger’s 5.5K, and held a 25.6% Share of Search versus Better Burger’s 5.2%.
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Which is more popular in search, Better Burger or BurgerFuel?
A curated comparison of multi-location gourmet burger restaurant brands operating in New Zealand, measured through branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BurgerFuel, Better Burger. The figures are in the table below the chart.
View monthly share of search table
| Month | RE Burger | BurgerFuel | Burger Burger | Burger Wisconsin | Better Burger |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 34.4% | 6.8% | 10.2% | 6.9% |
| Nov 2025 | 48% | 32.4% | 6.4% | 7.8% | 5.4% |
| Dec 2025 | 47.2% | 31.9% | 6.3% | 9.4% | 5.2% |
| Jan 2026 | 48% | 32.4% | 6.4% | 7.8% | 5.4% |
| Feb 2026 | 47.1% | 31.9% | 6.3% | 9.4% | 5.3% |
| Mar 2026 | 51.6% | 28.5% | 5.7% | 8.4% | 5.8% |
| Apr 2026 | 49.5% | 33.5% | 4.4% | 8.1% | 4.5% |
| May 2026 | 54.1% | 29.8% | 4% | 7.2% | 5% |
| Jun 2026 | 41.2% | 27.7% | 19.7% | 6.7% | 4.6% |
| Jul 2026 | 50.4% | 27.8% | 10.4% | 6.7% | 4.6% |
| Aug 2026 | 56.7% | 25.6% | 6.3% | 6.2% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Better Burger and BurgerFuel comparison changed over the last 12 months?
3 findings
- BurgerFuel was ahead of Better Burger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Better Burger’s estimated Share of Search among gourmet burger restaurants in New Zealand moved from 6.9% to 5.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
- Across the 11 months ending August 2026, BurgerFuel’s estimated Share of Search among gourmet burger restaurants in New Zealand moved from 34.4% to 25.6%, and its estimated monthly branded searches moved from 33.7K to 27.4K.
How did search popularity change for New Zealand gourmet burger restaurants in August 2026?
2 changes
In August 2026, Better Burger gained estimated Share of Search among gourmet burger restaurants in New Zealand, from 4.6% to 5.2%.
In August 2026, BurgerFuel lost estimated Share of Search among gourmet burger restaurants in New Zealand, from 27.8% to 25.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Better Burger’s and BurgerFuel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Burger
3 branded search terms
- better burger
- better burger nz
- betterburger
BurgerFuel
3 branded search terms
- burger fuel
- burgerfuel
- burgerfuel nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.