Brandwave

How popular isThe Bunker?

In September 2026, people searched for The Bunker by name about 2,900 times in New Zealand, about the same as the previous year. These searches made up 2.1% of all New Zealand Queenstown eatery searches, placing The Bunker sixth out of seven eateries. When we asked both ChatGPT and Google AI Overviews about Queenstown eateries, The Bunker did not appear in any of the answers.

Search and AI answers in September 2026

The Bunker is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. FergburgerShare of searches 70.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Botswana ButcheryShare of searches 13.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Blue KanuShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. Devil BurgerShare of searches 4.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. The BunkerShare of searches 2.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

The Bunker website (opens in a new tab)

Follow The Bunker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Queenstown eateries in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Bunker did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rātā1st
  2. Botswana Butchery2nd
  3. Fergburger3rd
  4. Blue Kanu4th
  5. Devil Burger–
  6. The Bunker–
  7. Cow Pizza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Botswana Butchery3 of 3Named in 3 of 3 ChatGPT answers
  • Rātā3 of 3Named in 3 of 3 ChatGPT answers
  • Fergburger2 of 3Named in 2 of 3 ChatGPT answers
  • Blue Kanu1 of 3Named in 1 of 3 ChatGPT answers
  • Devil Burger0 of 3Named in 0 of 3 ChatGPT answers
  • The Bunker0 of 3Named in 0 of 3 ChatGPT answers
  • Cow Pizza0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Queenstown eateries

3 answers

  • Asked ChatGPT

    “Which eatery should I go to in Queenstown, New Zealand?”

    1. 1Rātā
    2. 2Botswana Butchery
    3. 3Fergburger

  • Asked ChatGPT

    “What are the best eateries in Queenstown, New Zealand?”

    1. 1Rātā
    2. 2Botswana Butchery
    3. 3Fergburger
    4. 4Blue Kanu

  • Asked ChatGPT

    “What's the best eatery in Queenstown, New Zealand for a good meal?”

    1. 1Rātā
    2. 2Botswana Butchery

  • Searched Google, AI Overview

    “queenstown eateries”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best queenstown restaurants”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Queenstown eateries compete with The Bunker?

The Bunker against Queenstown eateries in New Zealand, by month

Share of searches by month for Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā, The Bunker. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerBotswana ButcheryBlue KanuDevil BurgerRātāThe BunkerCow Pizza
Oct 202566.5%15.6%8.7%4.1%1.6%2.4%1.1%
Nov 202566.3%15.7%8.7%5%1.7%1.8%0.91%
Dec 202570.7%13.6%7.5%4.3%1.5%1.7%0.8%
Jan 202668.4%13.2%8.9%5.1%1.7%1.8%0.94%
Feb 202669.4%13.9%7.7%4.2%2.2%1.7%0.8%
Mar 202666.1%15.7%8.7%4%2.5%2%1.1%
Apr 202666.8%15.5%8.7%4%2%2%1.1%
May 202666.1%15.7%7.2%4%2.5%3.3%1.1%
Jun 202661.7%14.2%8%3.8%7.6%2.9%1.8%
Jul 202662.5%17%7.9%3.8%4.1%2.6%2.2%
Aug 202659.9%20.4%7.6%4.4%2.7%3.1%1.8%
Sep 202670.3%13.6%6.3%4.2%2.1%2.1%1.4%

  1. 1.Fergburger

    70.3%

    Held 1st. 97.5K estimated branded searches, +18% vs prior month. Share +10.3 points.

  2. 2.Botswana Butchery

    13.6%

    Held 2nd. 18.8K estimated branded searches, -33% vs prior month. Share -6.8 points.

  3. 3.Blue Kanu

    6.3%

    Held 3rd. 8.7K estimated branded searches, -17.2% vs prior month. Share -1.4 points.

  4. 4.Devil Burger

    4.2%

    Held 4th. 5.9K estimated branded searches, -3.9% vs prior month. Share -0.2 points.

  5. 5.Rātā

    2.1%

    Moved from 6th to 5th. 3K estimated branded searches, -20.1% vs prior month. Share -0.6 points.

  6. 6.The Bunker

    2.1%

    Moved from 5th to 6th. 2.9K estimated branded searches, -32.6% vs prior month. Share -1 points.

  7. 7.Cow Pizza

    1.4%

    Held 7th. 1.9K estimated branded searches, -20.9% vs prior month. Share -0.4 points.

Compare popularity between The Bunker and its closest rivals

Every comparison with The Bunker

6 comparisons

How has branded search demand for The Bunker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Bunker in New Zealand held steady at 2.9K.
  • Across the 12 months ending September 2026, The Bunker’s share of searches among Queenstown eateries in New Zealand peaked at 3.3% in May 2026 and was lowest at 1.7% in December 2025.
  • Across the 12 months ending September 2026, The Bunker fell from 5th to 6th among Queenstown eateries in New Zealand.

How did search popularity change for New Zealand Queenstown eateries in September 2026?

6 changes

  1. In September 2026, Fergburger gained share of searches among Queenstown eateries in New Zealand, from 59.9% to 70.3%.

  2. In September 2026, Botswana Butchery lost share of searches among Queenstown eateries in New Zealand, from 20.4% to 13.6%.

  3. In September 2026, Blue Kanu lost share of searches among Queenstown eateries in New Zealand, from 7.6% to 6.3%.

  4. In September 2026, The Bunker lost share of searches among Queenstown eateries in New Zealand, from 3.1% to 2.1%.

  5. In September 2026, Rātā lost share of searches among Queenstown eateries in New Zealand, from 2.7% to 2.1%.

  6. Estimated monthly branded searches for Cow Pizza in New Zealand rose 45.1% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are The Bunker’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Bunker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the bunker
  • the bunker queenstown

Do you work for The Bunker? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is The Bunker your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free