Brandwave

How popular isRātā?

In September 2026, people searched for Rātā by name about 2,980 times in New Zealand, a 49% increase from the previous year. These searches made up 2.1% of all New Zealand Queenstown eatery searches, placing Rātā fifth out of seven eateries. When we asked both ChatGPT and Google AI Overviews about Queenstown eateries, Rātā appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Rātā is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. FergburgerShare of searches 70.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Botswana ButcheryShare of searches 13.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Blue KanuShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. Devil BurgerShare of searches 4.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. RātāShare of searches 2.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+2 more

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Top Queenstown eateries in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rātā appeared in all three answers. Rātā is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rātā1st
  2. Botswana Butchery2nd
  3. Fergburger3rd
  4. Blue Kanu4th
  5. Devil Burger–
  6. The Bunker–
  7. Cow Pizza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Botswana Butchery3 of 3Named in 3 of 3 ChatGPT answers
  • Rātā3 of 3Named in 3 of 3 ChatGPT answers
  • Fergburger2 of 3Named in 2 of 3 ChatGPT answers
  • Blue Kanu1 of 3Named in 1 of 3 ChatGPT answers
  • Devil Burger0 of 3Named in 0 of 3 ChatGPT answers
  • The Bunker0 of 3Named in 0 of 3 ChatGPT answers
  • Cow Pizza0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Queenstown eateries

3 answers

  • Asked ChatGPT

    “Which eatery should I go to in Queenstown, New Zealand?”

    1. 1Rātā
    2. 2Botswana Butchery
    3. 3Fergburger

  • Asked ChatGPT

    “What are the best eateries in Queenstown, New Zealand?”

    1. 1Rātā
    2. 2Botswana Butchery
    3. 3Fergburger
    4. 4Blue Kanu

  • Asked ChatGPT

    “What's the best eatery in Queenstown, New Zealand for a good meal?”

    1. 1Rātā
    2. 2Botswana Butchery

  • Searched Google, AI Overview

    “queenstown eateries”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best queenstown restaurants”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Queenstown eateries compete with Rātā?

Rātā against Queenstown eateries in New Zealand, by month

Share of searches by month for Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā, The Bunker. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerBotswana ButcheryBlue KanuDevil BurgerRātāThe BunkerCow Pizza
Oct 202566.5%15.6%8.7%4.1%1.6%2.4%1.1%
Nov 202566.3%15.7%8.7%5%1.7%1.8%0.91%
Dec 202570.7%13.6%7.5%4.3%1.5%1.7%0.8%
Jan 202668.4%13.2%8.9%5.1%1.7%1.8%0.94%
Feb 202669.4%13.9%7.7%4.2%2.2%1.7%0.8%
Mar 202666.1%15.7%8.7%4%2.5%2%1.1%
Apr 202666.8%15.5%8.7%4%2%2%1.1%
May 202666.1%15.7%7.2%4%2.5%3.3%1.1%
Jun 202661.7%14.2%8%3.8%7.6%2.9%1.8%
Jul 202662.5%17%7.9%3.8%4.1%2.6%2.2%
Aug 202659.9%20.4%7.6%4.4%2.7%3.1%1.8%
Sep 202670.3%13.6%6.3%4.2%2.1%2.1%1.4%

  1. 1.Fergburger

    70.3%

    Held 1st. 97.5K estimated branded searches, +18% vs prior month. Share +10.3 points.

  2. 2.Botswana Butchery

    13.6%

    Held 2nd. 18.8K estimated branded searches, -33% vs prior month. Share -6.8 points.

  3. 3.Blue Kanu

    6.3%

    Held 3rd. 8.7K estimated branded searches, -17.2% vs prior month. Share -1.4 points.

  4. 4.Devil Burger

    4.2%

    Held 4th. 5.9K estimated branded searches, -3.9% vs prior month. Share -0.2 points.

  5. 5.Rātā

    2.1%

    Moved from 6th to 5th. 3K estimated branded searches, -20.1% vs prior month. Share -0.6 points.

  6. 6.The Bunker

    2.1%

    Moved from 5th to 6th. 2.9K estimated branded searches, -32.6% vs prior month. Share -1 points.

  7. 7.Cow Pizza

    1.4%

    Held 7th. 1.9K estimated branded searches, -20.9% vs prior month. Share -0.4 points.

Compare popularity between Rātā and its closest rivals

Every comparison with Rātā

6 comparisons

How has branded search demand for Rātā changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rātā in New Zealand rose from 2K to 3K.
  • Across the 12 months ending September 2026, Rātā’s share of searches among Queenstown eateries in New Zealand increased from 1.6% to 2.1%.
  • Across the 12 months ending September 2026, Rātā’s share of searches among Queenstown eateries in New Zealand peaked at 7.6% in June 2026 and was lowest at 1.5% in December 2025.
  • Across the 12 months ending September 2026, Rātā rose from 6th to 5th among Queenstown eateries in New Zealand.

How did search popularity change for New Zealand Queenstown eateries in September 2026?

6 changes

  1. In September 2026, Fergburger gained share of searches among Queenstown eateries in New Zealand, from 59.9% to 70.3%.

  2. In September 2026, Botswana Butchery lost share of searches among Queenstown eateries in New Zealand, from 20.4% to 13.6%.

  3. In September 2026, Blue Kanu lost share of searches among Queenstown eateries in New Zealand, from 7.6% to 6.3%.

  4. In September 2026, The Bunker lost share of searches among Queenstown eateries in New Zealand, from 3.1% to 2.1%.

  5. In September 2026, Rātā lost share of searches among Queenstown eateries in New Zealand, from 2.7% to 2.1%.

  6. Estimated monthly branded searches for Cow Pizza in New Zealand rose 45.1% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are Rātā’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Rātā’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • queenstown rata
  • rata dining
  • rata menu queenstown
  • rata queenstown photos
  • rata restaurant halal
  • rata restaurant photos

Do you work for Rātā? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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