Cow Pizza vs Rātā:Which is more popular by branded search in New Zealand?
In August 2026, Rātā had more branded searches than Cow Pizza among queenstown eateries in New Zealand. Rātā was estimated to have 4K branded searches compared to Cow Pizza’s 2.5K, and held a 2.8% Share of Search versus Cow Pizza’s 1.7%.
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Which is more popular in search, Cow Pizza or Rātā?
Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rātā, Cow Pizza. The figures are in the table below the chart.
View monthly share of search table
| Month | Fergburger | Botswana Butchery | Blue Kanu | Devil Burger | Rātā | Cow Pizza | The Bunker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 17% | 8.7% | 4% | 1.7% | 1.1% | 0.86% |
| Nov 2025 | 66.6% | 16.6% | 8.6% | 4.8% | 1.7% | 0.89% | 0.7% |
| Dec 2025 | 71.3% | 14.5% | 7.5% | 4.2% | 1.2% | 0.79% | 0.49% |
| Jan 2026 | 68.7% | 14.3% | 8.8% | 4.9% | 1.7% | 0.91% | 0.75% |
| Feb 2026 | 69.7% | 15.2% | 7.7% | 4.2% | 1.8% | 0.79% | 0.6% |
| Mar 2026 | 66.4% | 17.1% | 8.7% | 3.9% | 2.1% | 1.1% | 0.71% |
| Apr 2026 | 67.3% | 16.4% | 8.6% | 3.9% | 2% | 1.1% | 0.68% |
| May 2026 | 66.9% | 17.2% | 7.3% | 4% | 2.1% | 1.1% | 1.4% |
| Jun 2026 | 63.1% | 15.8% | 8% | 3.8% | 6.3% | 1.8% | 1.2% |
| Jul 2026 | 63.3% | 18.3% | 7.9% | 3.7% | 3.5% | 2.1% | 1.2% |
| Aug 2026 | 60.3% | 22% | 7.5% | 4.3% | 2.8% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Cow Pizza and Rātā comparison changed over the last 12 months?
3 findings
- Rātā was ahead of Cow Pizza in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cow Pizza’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 1.3K to 2.5K.
- Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 2.1K to 4K.
How did search popularity change for New Zealand queenstown eateries in August 2026?
2 changes
In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.
Estimated monthly branded searches for Cow Pizza in New Zealand rose 82.8% over 11 measured months, from 1.3K to 2.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cow Pizza’s and Rātā’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.