Brandwave

How popular isRātā in search?

In August 2026, there were an estimated 4K branded searches for Rātā in New Zealand which is up 93.7% over the last 11 months. Rātā holds 2.8% estimated Share of Search among New Zealand queenstown eateries and is ranked 5th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Fergburger60.3%
  2. Botswana Butchery22%
  3. Blue Kanu7.5%
  4. Devil Burger4.3%
  5. Rātā2.8%
  6. Cow Pizza1.7%
  7. The Bunker1.4%
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Which queenstown eateries compete with Rātā?

Rātā against queenstown eateries in New Zealand, by month

Share of Search by month for Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā. The figures are in the table below the chart.

View monthly share of search table
MonthFergburgerBotswana ButcheryBlue KanuDevil BurgerRātāCow PizzaThe Bunker
Oct 202566.7%17%8.7%4%1.7%1.1%0.86%
Nov 202566.6%16.6%8.6%4.8%1.7%0.89%0.7%
Dec 202571.3%14.5%7.5%4.2%1.2%0.79%0.49%
Jan 202668.7%14.3%8.8%4.9%1.7%0.91%0.75%
Feb 202669.7%15.2%7.7%4.2%1.8%0.79%0.6%
Mar 202666.4%17.1%8.7%3.9%2.1%1.1%0.71%
Apr 202667.3%16.4%8.6%3.9%2%1.1%0.68%
May 202666.9%17.2%7.3%4%2.1%1.1%1.4%
Jun 202663.1%15.8%8%3.8%6.3%1.8%1.2%
Jul 202663.3%18.3%7.9%3.7%3.5%2.1%1.2%
Aug 202660.3%22%7.5%4.3%2.8%1.7%1.4%
Sep 2026———————

  1. 1.Fergburger

    60.3%

    held 1st · 85.9K estimated branded searches · -2.3% vs prior month · -3.1 points

  2. 2.Botswana Butchery

    22%

    held 2nd · 31.3K estimated branded searches · +23.6% vs prior month · +3.7 points

  3. 3.Blue Kanu

    7.5%

    held 3rd · 10.7K estimated branded searches · -1.6% vs prior month · -0.3 points

  4. 4.Devil Burger

    4.3%

    held 4th · 6.2K estimated branded searches · +19.2% vs prior month · +0.6 points

  5. 5.Rātā

    2.8%

    held 5th · 4K estimated branded searches · -17.1% vs prior month · -0.7 points

  6. 6.Cow Pizza

    1.7%

    held 6th · 2.5K estimated branded searches · -17.2% vs prior month · -0.4 points

  7. 7.The Bunker

    1.4%

    held 7th · 2K estimated branded searches · +19.4% vs prior month · +0.2 points

Compare search popularity between Rātā and its closest rivals

How has branded search demand for Rātā changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rātā in New Zealand rose from 2.1K to 4K.
  • Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand increased from 1.7% to 2.8%.
  • Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand peaked at 6.3% in June 2026 and was lowest at 1.2% in December 2025.

How did search popularity change for New Zealand queenstown eateries in August 2026?

  1. In August 2026, Botswana Butchery gained estimated Share of Search among queenstown eateries in New Zealand, from 18.3% to 22%.

  2. In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.

  3. In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.

  4. In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.

  5. Estimated monthly branded searches for The Bunker in New Zealand rose 84.1% over 11 measured months, from 1.1K to 2K in August 2026.

  6. Estimated monthly branded searches for Cow Pizza in New Zealand rose 82.8% over 11 measured months, from 1.3K to 2.5K in August 2026.

How is Rātā measured?

Brandwave collects information about searches that people make online using Rātā’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • queenstown rata
  • rata dining
  • rata menu queenstown
  • rata queenstown photos
  • rata queenstown reviews
  • rata restaurant halal
  • rata restaurant photos
  • rata restaurant reviews

Do you work for Rātā? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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