Devil Burger vs Rātā:Which is more popular by branded search in New Zealand?
In August 2026, Devil Burger had more branded searches than Rātā among queenstown eateries in New Zealand. Devil Burger was estimated to have 6.2K branded searches compared to Rātā’s 4K, and held a 4.3% Share of Search versus Rātā’s 2.8%.
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Which is more popular in search, Devil Burger or Rātā?
Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Devil Burger, Rātā. The figures are in the table below the chart.
View monthly share of search table
| Month | Fergburger | Botswana Butchery | Blue Kanu | Devil Burger | Rātā | Cow Pizza | The Bunker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 17% | 8.7% | 4% | 1.7% | 1.1% | 0.86% |
| Nov 2025 | 66.6% | 16.6% | 8.6% | 4.8% | 1.7% | 0.89% | 0.7% |
| Dec 2025 | 71.3% | 14.5% | 7.5% | 4.2% | 1.2% | 0.79% | 0.49% |
| Jan 2026 | 68.7% | 14.3% | 8.8% | 4.9% | 1.7% | 0.91% | 0.75% |
| Feb 2026 | 69.7% | 15.2% | 7.7% | 4.2% | 1.8% | 0.79% | 0.6% |
| Mar 2026 | 66.4% | 17.1% | 8.7% | 3.9% | 2.1% | 1.1% | 0.71% |
| Apr 2026 | 67.3% | 16.4% | 8.6% | 3.9% | 2% | 1.1% | 0.68% |
| May 2026 | 66.9% | 17.2% | 7.3% | 4% | 2.1% | 1.1% | 1.4% |
| Jun 2026 | 63.1% | 15.8% | 8% | 3.8% | 6.3% | 1.8% | 1.2% |
| Jul 2026 | 63.3% | 18.3% | 7.9% | 3.7% | 3.5% | 2.1% | 1.2% |
| Aug 2026 | 60.3% | 22% | 7.5% | 4.3% | 2.8% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Devil Burger and Rātā comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Rātā took it in June 2026, Devil Burger took it in July 2026.
- Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 5K to 6.2K.
- Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 2.1K to 4K.
How did search popularity change for New Zealand queenstown eateries in August 2026?
2 changes
In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.
In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Devil Burger’s and Rātā’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Devil Burger
6 branded search terms
- devil burger
- devil burger menu
- devil burger near me
- devil burger new zealand
- devil burger nz
- devilburger
Rātā
8 branded search terms
- queenstown rata
- rata dining
- rata menu queenstown
- rata queenstown photos
- rata queenstown reviews
- rata restaurant halal
- rata restaurant photos
- rata restaurant reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.