Devil Burger vs Fergburger:Which is more popular by branded search in New Zealand?
In August 2026, Fergburger had more branded searches than Devil Burger among queenstown eateries in New Zealand. Fergburger was estimated to have 85.9K branded searches compared to Devil Burger’s 6.2K, and held a 60.3% Share of Search versus Devil Burger’s 4.3%.
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Which is more popular in search, Devil Burger or Fergburger?
Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fergburger, Devil Burger. The figures are in the table below the chart.
View monthly share of search table
| Month | Fergburger | Botswana Butchery | Blue Kanu | Devil Burger | Rātā | Cow Pizza | The Bunker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 17% | 8.7% | 4% | 1.7% | 1.1% | 0.86% |
| Nov 2025 | 66.6% | 16.6% | 8.6% | 4.8% | 1.7% | 0.89% | 0.7% |
| Dec 2025 | 71.3% | 14.5% | 7.5% | 4.2% | 1.2% | 0.79% | 0.49% |
| Jan 2026 | 68.7% | 14.3% | 8.8% | 4.9% | 1.7% | 0.91% | 0.75% |
| Feb 2026 | 69.7% | 15.2% | 7.7% | 4.2% | 1.8% | 0.79% | 0.6% |
| Mar 2026 | 66.4% | 17.1% | 8.7% | 3.9% | 2.1% | 1.1% | 0.71% |
| Apr 2026 | 67.3% | 16.4% | 8.6% | 3.9% | 2% | 1.1% | 0.68% |
| May 2026 | 66.9% | 17.2% | 7.3% | 4% | 2.1% | 1.1% | 1.4% |
| Jun 2026 | 63.1% | 15.8% | 8% | 3.8% | 6.3% | 1.8% | 1.2% |
| Jul 2026 | 63.3% | 18.3% | 7.9% | 3.7% | 3.5% | 2.1% | 1.2% |
| Aug 2026 | 60.3% | 22% | 7.5% | 4.3% | 2.8% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Devil Burger and Fergburger comparison changed over the last 12 months?
3 findings
- Fergburger was ahead of Devil Burger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 5K to 6.2K.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand moved from 66.7% to 60.3%, and its estimated monthly branded searches moved from 83.4K to 85.9K.
How did search popularity change for New Zealand queenstown eateries in August 2026?
2 changes
In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.
In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Devil Burger’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Devil Burger
6 branded search terms
- devil burger
- devil burger menu
- devil burger near me
- devil burger new zealand
- devil burger nz
- devilburger
Fergburger
20 branded search terms
- best fergburger
- fergburger
- fergburger bakery
- fergburger best burger
- fergburger burger
- fergburger com
- fergburger delivery
- fergburger history
- fergburger locations
- fergburger menu
- fergburger near me
- fergburger new zealand
- fergburger nz
- fergburger online
- fergburger online order
- fergburger opening hours
- fergburger order
- fergburger phone order
- fergburger review
- order fergburger
Put your own brand in this comparison
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