Fergburger vs Rātā:Which is more popular by branded search in New Zealand?
In August 2026, Fergburger had more branded searches than Rātā among queenstown eateries in New Zealand. Fergburger was estimated to have 85.9K branded searches compared to Rātā’s 4K, and held a 60.3% Share of Search versus Rātā’s 2.8%.
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Which is more popular in search, Fergburger or Rātā?
Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fergburger, Rātā. The figures are in the table below the chart.
View monthly share of search table
| Month | Fergburger | Botswana Butchery | Blue Kanu | Devil Burger | Rātā | Cow Pizza | The Bunker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 17% | 8.7% | 4% | 1.7% | 1.1% | 0.86% |
| Nov 2025 | 66.6% | 16.6% | 8.6% | 4.8% | 1.7% | 0.89% | 0.7% |
| Dec 2025 | 71.3% | 14.5% | 7.5% | 4.2% | 1.2% | 0.79% | 0.49% |
| Jan 2026 | 68.7% | 14.3% | 8.8% | 4.9% | 1.7% | 0.91% | 0.75% |
| Feb 2026 | 69.7% | 15.2% | 7.7% | 4.2% | 1.8% | 0.79% | 0.6% |
| Mar 2026 | 66.4% | 17.1% | 8.7% | 3.9% | 2.1% | 1.1% | 0.71% |
| Apr 2026 | 67.3% | 16.4% | 8.6% | 3.9% | 2% | 1.1% | 0.68% |
| May 2026 | 66.9% | 17.2% | 7.3% | 4% | 2.1% | 1.1% | 1.4% |
| Jun 2026 | 63.1% | 15.8% | 8% | 3.8% | 6.3% | 1.8% | 1.2% |
| Jul 2026 | 63.3% | 18.3% | 7.9% | 3.7% | 3.5% | 2.1% | 1.2% |
| Aug 2026 | 60.3% | 22% | 7.5% | 4.3% | 2.8% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fergburger and Rātā comparison changed over the last 12 months?
3 findings
- Fergburger was ahead of Rātā in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand moved from 66.7% to 60.3%, and its estimated monthly branded searches moved from 83.4K to 85.9K.
- Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 2.1K to 4K.
How did search popularity change for New Zealand queenstown eateries in August 2026?
2 changes
In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.
In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fergburger’s and Rātā’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fergburger
20 branded search terms
- best fergburger
- fergburger
- fergburger bakery
- fergburger best burger
- fergburger burger
- fergburger com
- fergburger delivery
- fergburger history
- fergburger locations
- fergburger menu
- fergburger near me
- fergburger new zealand
- fergburger nz
- fergburger online
- fergburger online order
- fergburger opening hours
- fergburger order
- fergburger phone order
- fergburger review
- order fergburger
Rātā
8 branded search terms
- queenstown rata
- rata dining
- rata menu queenstown
- rata queenstown photos
- rata queenstown reviews
- rata restaurant halal
- rata restaurant photos
- rata restaurant reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.