Black Burger vs Fergburger:Which is more popular?
In September 2026, Fergburger had more branded searches than Black Burger among gourmet burger restaurants in New Zealand. Fergburger had about 90,900 branded searches, while Black Burger had 2,400. Fergburger made up 43.7% of all gourmet burger restaurant searches we track, and Black Burger accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about gourmet burger restaurants, Black Burger and Fergburger each appeared in two of the three answers. Fergburger was mentioned before Black Burger in every answer that named either.
Who do people search for more?
Fergburger, about 38 searches for every 1 for Black Burger
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Fergburger, named ahead of Black Burger in 2 of 2 answers
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Top gourmet burger restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Black Burger and Fergburger were each mentioned in two out of three: in two of the three ChatGPT answers. Fergburger was listed before Black Burger in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Baby G Burger3 of 3Named in 3 of 3 ChatGPT answers- Fergburger2 of 3Named in 2 of 3 ChatGPT answers
- Burgout2 of 3Named in 2 of 3 ChatGPT answers
- Black Burger2 of 3Named in 2 of 3 ChatGPT answers
BurgerFuel1 of 3Named in 1 of 3 ChatGPT answers
RE Burger0 of 3Named in 0 of 3 ChatGPT answers
Burger Wisconsin0 of 3Named in 0 of 3 ChatGPT answers
Better Burger0 of 3Named in 0 of 3 ChatGPT answers
Burger Burger0 of 3Named in 0 of 3 ChatGPT answers
See every answer about gourmet burger restaurants
3 answers
Asked ChatGPT
“Which burger restaurant should I go to in New Zealand?”
Asked ChatGPT
“What are the best burger restaurants in New Zealand?”
Asked ChatGPT
“What's the best burger restaurant in New Zealand for gourmet burgers?”
Searched Google, AI Overview
“burger place auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best burger restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Black Burger or Fergburger more popular in search?
This chart shows how often people search Google for Black Burger and Fergburger by name. Each line represents a brand's share of searches for all nine gourmet burger restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Fergburger, Black Burger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fergburger | RE Burger | BurgerFuel | Burger Wisconsin | Burgout | Better Burger | Burger Burger | Baby G Burger | Black Burger |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 21.3% | 17.4% | 5.2% | 6.4% | 3.5% | 3.5% | 2.3% | 1.3% |
| Nov 2025 | 42.9% | 23.3% | 15.6% | 3.8% | 5.7% | 2.5% | 3.1% | 1.7% | 1.4% |
| Dec 2025 | 52.9% | 19.3% | 12.9% | 3.9% | 3.2% | 2.1% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 48% | 21.5% | 14.4% | 3.5% | 4.3% | 2.3% | 2.9% | 1.9% | 1.3% |
| Feb 2026 | 52.4% | 19.2% | 12.9% | 3.8% | 3.8% | 2.1% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 44.8% | 24.4% | 13.4% | 4% | 4.9% | 2.7% | 2.7% | 1.8% | 1.4% |
| Apr 2026 | 43.9% | 23.9% | 16% | 3.9% | 4.8% | 2.1% | 2.1% | 2.1% | 1.2% |
| May 2026 | 37.1% | 30.2% | 16.5% | 4% | 4% | 2.7% | 2.2% | 2.2% | 0.95% |
| Jun 2026 | 31.5% | 25.6% | 17.1% | 4.2% | 4.2% | 2.8% | 11.5% | 2.3% | 0.98% |
| Jul 2026 | 35.9% | 29.2% | 16% | 3.9% | 3.9% | 2.6% | 5.8% | 1.7% | 0.92% |
| Aug 2026 | 38.2% | 31.1% | 13.9% | 3.4% | 4.2% | 2.8% | 3.4% | 1.8% | 1.2% |
| Sep 2026 | 43.7% | 29.1% | 13% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 1.2% |
How has the Black Burger and Fergburger comparison changed over the last 12 months?
3 findings
- Fergburger was ahead of Black Burger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Burger’s share of searches among gourmet burger restaurants in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Fergburger’s share of searches among gourmet burger restaurants in New Zealand moved from 39.1% to 43.7%, and its estimated monthly branded searches moved from 74.3K to 90.9K.
How did search popularity change for New Zealand gourmet burger restaurants in September 2026?
1 change
In September 2026, Fergburger gained share of searches among gourmet burger restaurants in New Zealand, from 38.2% to 43.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Black Burger’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Burger
1 branded search term
- black burger
Fergburger
6 branded search terms
- fergburger
- fergburger bakery
- fergburger delivery
- fergburger history
- fergburger order
- order fergburger
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