Cow Pizza vs Fergburger:Which is more popular by branded search in New Zealand?

Name: Cow Pizza vs Fergburger: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Fergburger had more branded searches than Cow Pizza among queenstown eateries in New Zealand. Fergburger was estimated to have 85.9K branded searches compared to Cow Pizza’s 2.5K, and held a 60.3% Share of Search versus Cow Pizza’s 1.7%.

Share of Search among queenstown eateries in New Zealand in August 2026Which is more popular in search, Cow Pizza or Fergburger?

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Which is more popular in search, Cow Pizza or Fergburger?

Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cow Pizza and Fergburger among queenstown eateries in New Zealand, by month

Month	Fergburger	Botswana Butchery	Blue Kanu	Devil Burger	Rātā	Cow Pizza	The Bunker
Oct 2025	66.7%	17%	8.7%	4%	1.7%	1.1%	0.86%
Nov 2025	66.6%	16.6%	8.6%	4.8%	1.7%	0.89%	0.7%
Dec 2025	71.3%	14.5%	7.5%	4.2%	1.2%	0.79%	0.49%
Jan 2026	68.7%	14.3%	8.8%	4.9%	1.7%	0.91%	0.75%
Feb 2026	69.7%	15.2%	7.7%	4.2%	1.8%	0.79%	0.6%
Mar 2026	66.4%	17.1%	8.7%	3.9%	2.1%	1.1%	0.71%
Apr 2026	67.3%	16.4%	8.6%	3.9%	2%	1.1%	0.68%
May 2026	66.9%	17.2%	7.3%	4%	2.1%	1.1%	1.4%
Jun 2026	63.1%	15.8%	8%	3.8%	6.3%	1.8%	1.2%
Jul 2026	63.3%	18.3%	7.9%	3.7%	3.5%	2.1%	1.2%
Aug 2026	60.3%	22%	7.5%	4.3%	2.8%	1.7%	1.4%
Sep 2026	—	—	—	—	—	—	—

How has the Cow Pizza and Fergburger comparison changed over the last 12 months?

3 findings

Fergburger was ahead of Cow Pizza in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Cow Pizza’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 1.3K to 2.5K.
Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand moved from 66.7% to 60.3%, and its estimated monthly branded searches moved from 83.4K to 85.9K.

How did search popularity change for New Zealand queenstown eateries in August 2026?

2 changes

In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.
Estimated monthly branded searches for Cow Pizza in New Zealand rose 82.8% over 11 measured months, from 1.3K to 2.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cow Pizza’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.