Brandwave

How popular isFearon Hay?

In September 2026, people searched for Fearon Hay by name about 1,040 times in New Zealand, about the same as the previous year. These searches made up 19.7% of all New Zealand Auckland architecture firm searches, placing Fearon Hay third out of eight firms. When we asked both ChatGPT and Google AI Overviews about Auckland architecture firms, Fearon Hay appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Fearon Hay is the third most searched of 8 competitors and the most recommended in AI answers.

  1. ASC ArchitectsShare of searches 20.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Warren and MahoneyShare of searches 20.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Fearon HayShare of searches 19.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. JasmaxShare of searches 16.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. RTA StudioShare of searches 11.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top Auckland architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fearon Hay appeared in all three answers. Fearon Hay is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fearon Hay1st
  2. RTA Studio2nd
  3. Jasmax3rd
  4. Warren and Mahoney4th
  5. ASC Architects–
  6. Apex Architecture–
  7. Mako Architecture–
  8. BDG Architects–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland architecture firms

3 answers
  • Asked ChatGPT

    “Which architecture firm should I hire in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2Jasmax
  • Asked ChatGPT

    “What are the best architecture firms in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2RTA Studio
    3. 3Jasmax
    4. 4Warren and Mahoney
  • Asked ChatGPT

    “What's the best architecture firm in Auckland, New Zealand for new building design?”

    1. 1RTA Studio
    2. 2Fearon Hay
    3. 3Warren and Mahoney
  • Searched Google, AI Overview

    “auckland architecture firms”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “architects auckland nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland architecture firms compete with Fearon Hay?

Fearon Hay against Auckland architecture firms in New Zealand, by month

Share of searches by month for ASC Architects, Warren and Mahoney, Fearon Hay, Jasmax, RTA Studio, Apex Architecture, Mako Architecture, BDG Architects. The figures are in the table below the chart.

View monthly share of searches table
MonthASC ArchitectsWarren and MahoneyFearon HayJasmaxRTA StudioApex ArchitectureMako ArchitectureBDG Architects
Oct 202515.2%22.7%17.8%15.2%12.4%2.8%8.3%5.4%
Nov 202520.5%16.8%19.8%16.8%11.2%4.9%4%6.1%
Dec 202516.7%25%20.8%13.5%11.1%3.8%3.1%5.9%
Jan 202619%23.2%19.4%12.6%12.6%2.3%5.5%5.5%
Feb 202617.3%21.1%17.6%17.3%11.4%4.1%5%6.2%
Mar 202615%22.3%17.5%18.3%12.2%2.8%5.3%6.6%
Apr 202618.3%22.3%22.9%14.9%9.9%2.2%4.3%5.3%
May 202615.9%23.8%20%19.5%8.6%3%4.6%4.6%
Jun 202618.8%23%19.4%12.6%10.2%6.8%3.7%5.5%
Jul 202619.5%27%17.6%15.9%8.6%3%4.6%3.8%
Aug 202614.3%21.3%22%17.4%11.6%5.1%4.1%4.1%
Sep 202620.6%20.6%19.7%16.9%11.1%4%4%3.1%
  1. Moved from 4th to 1st. 720 estimated branded searches, +22% vs prior month. Share +6.3 points.

  2. Held 2nd. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Fearon Hay

    19.7%

    Moved from 1st to 3rd. 690 estimated branded searches, -24.2% vs prior month. Share -2.3 points.

  4. 4.Jasmax

    16.9%

    Moved from 3rd to 4th. 590 estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  5. 5.RTA Studio

    11.1%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  6. Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

  7. Moved from 8th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

  8. Moved from 7th to 8th. 110 estimated branded searches, -35.3% vs prior month. Share -1 points.

Compare popularity between Fearon Hay and its closest rivals

Every comparison with Fearon Hay

13 comparisons

How has branded search demand for Fearon Hay changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fearon Hay in New Zealand held steady at 1K.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among Auckland architecture firms in New Zealand increased from 17.8% to 19.7%.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among Auckland architecture firms in New Zealand peaked at 22.9% in April 2026 and was lowest at 17.5% in March 2026.
  • Across the 12 months ending September 2026, Fearon Hay fell from 2nd to 3rd among Auckland architecture firms in New Zealand.

How did search popularity change for New Zealand Auckland architecture firms in September 2026?

6 changes
  1. In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches.

  2. In September 2026, Fearon Hay lost share of searches among Auckland architecture firms in New Zealand, from 22% to 19.7%.

  3. In September 2026, Apex Architecture lost share of searches among Auckland architecture firms in New Zealand, from 5.1% to 4%.

  4. In September 2026, BDG Architects lost share of searches among Auckland architecture firms in New Zealand, from 4.1% to 3.1%.

  5. In September 2026, Warren and Mahoney lost share of searches among Auckland architecture firms in New Zealand, from 21.3% to 20.6%.

  6. In September 2026, Jasmax lost share of searches among Auckland architecture firms in New Zealand, from 17.4% to 16.9%.

How are Fearon Hay’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fearon Hay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fearon hay
  • fearon hay architects

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How the Brand Demand Index is measured

Where does Fearon Hay compete?

Fearon Hay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Architecture firms2nd of 913.1%Show ranking
Auckland architecture firms3rd of 819.7%Shown above
Creator with pink hair and a pink jacket

Is Fearon Hay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.