Brandwave

ASC Architects vs Fearon Hay:Which is more popular?

In September 2026, ASC Architects had more branded searches than Fearon Hay among Auckland architecture firms in New Zealand. ASC Architects had about 720 branded searches, while Fearon Hay had 690. ASC Architects made up 20.6% of all Auckland architecture firm searches we track, and Fearon Hay accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about Auckland architecture firms, Fearon Hay appeared in all three answers and ASC Architects in none.

Among Auckland architecture firms in New Zealand in September 2026

Who do people search for more?

ASC Architects and Fearon Hay are searched for about as often as each other.

ASC Architects 720 searchesFearon Hay 690 searches

Who does AI mention more?

Fearon Hay, mentioned in every answer we collected

Fearon Hay in 3 of 3ASC Architects in 0 of 3

Who does AI recommend more?

Fearon Hay, the only one of the two named

Fearon Hay first in 3ASC Architects never named

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Top Auckland architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fearon Hay appeared in all three answers. ASC Architects did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fearon Hay1st
  2. RTA Studio2nd
  3. Jasmax3rd
  4. Warren and Mahoney4th
  5. ASC Architects–
  6. Apex Architecture–
  7. Mako Architecture–
  8. BDG Architects–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland architecture firms

3 answers

  • Asked ChatGPT

    “Which architecture firm should I hire in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2Jasmax

  • Asked ChatGPT

    “What are the best architecture firms in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2RTA Studio
    3. 3Jasmax
    4. 4Warren and Mahoney

  • Asked ChatGPT

    “What's the best architecture firm in Auckland, New Zealand for new building design?”

    1. 1RTA Studio
    2. 2Fearon Hay
    3. 3Warren and Mahoney

  • Searched Google, AI Overview

    “auckland architecture firms”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “architects auckland nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ASC Architects or Fearon Hay more popular in search?

This chart shows how often people search Google for ASC Architects and Fearon Hay by name. Each line represents a brand's share of searches for all eight Auckland architecture firms we track, month by month, from searches in New Zealand.

ASC Architects and Fearon Hay among Auckland architecture firms in New Zealand, by month

Share of searches by month for ASC Architects, Fearon Hay. The figures are in the table below the chart.

View monthly share of searches table
MonthASC ArchitectsWarren and MahoneyFearon HayJasmaxRTA StudioApex ArchitectureMako ArchitectureBDG Architects
Oct 202515.2%22.7%17.8%15.2%12.4%2.8%8.3%5.4%
Nov 202520.5%16.8%19.8%16.8%11.2%4.9%4%6.1%
Dec 202516.7%25%20.8%13.5%11.1%3.8%3.1%5.9%
Jan 202619%23.2%19.4%12.6%12.6%2.3%5.5%5.5%
Feb 202617.3%21.1%17.6%17.3%11.4%4.1%5%6.2%
Mar 202615%22.3%17.5%18.3%12.2%2.8%5.3%6.6%
Apr 202618.3%22.3%22.9%14.9%9.9%2.2%4.3%5.3%
May 202615.9%23.8%20%19.5%8.6%3%4.6%4.6%
Jun 202618.8%23%19.4%12.6%10.2%6.8%3.7%5.5%
Jul 202619.5%27%17.6%15.9%8.6%3%4.6%3.8%
Aug 202614.3%21.3%22%17.4%11.6%5.1%4.1%4.1%
Sep 202620.6%20.6%19.7%16.9%11.1%4%4%3.1%

How has the ASC Architects and Fearon Hay comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: ASC Architects took it in November 2025, Fearon Hay took it in December 2025, ASC Architects took it in July 2026, Fearon Hay took it in August 2026, ASC Architects took it in September 2026.
  • Across the 12 months ending September 2026, ASC Architects’ share of searches among Auckland architecture firms in New Zealand moved from 15.2% to 20.6%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among Auckland architecture firms in New Zealand moved from 17.8% to 19.7%, and its estimated monthly branded searches held steady at 690.

How did search popularity change for New Zealand Auckland architecture firms in September 2026?

2 changes

  1. In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches.

  2. In September 2026, Fearon Hay lost share of searches among Auckland architecture firms in New Zealand, from 22% to 19.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ASC Architects’ and Fearon Hay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASC Architects

1 branded search term

  • asc architects

Fearon Hay

2 branded search terms

  • fearon hay
  • fearon hay architects

How the Brand Demand Index is measured

Other head-to-heads among Auckland architecture firms

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