Brandwave

Fearon Hay vs Jasmax:Which is more popular?

In September 2026, Fearon Hay had more branded searches than Jasmax among Auckland architecture firms in New Zealand. Fearon Hay had about 690 branded searches, while Jasmax had 590. Fearon Hay made up 19.7% of all Auckland architecture firm searches we track, and Jasmax accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about Auckland architecture firms, Fearon Hay appeared in all three answers and Jasmax in two. Fearon Hay was mentioned before Jasmax in every answer.

Among Auckland architecture firms in New Zealand in September 2026

Who do people search for more?

Fearon Hay, about 17% more searches than Jasmax

Fearon Hay 690 searchesJasmax 590 searches

Who does AI mention more?

Fearon Hay, mentioned in every answer we collected

Fearon Hay in 3 of 3Jasmax in 2 of 3

Who does AI recommend more?

Fearon Hay, named ahead of Jasmax in every answer

Fearon Hay first in 3Jasmax never first

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Top Auckland architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fearon Hay appeared in all three answers. Jasmax was mentioned in two out of three: in two of the three ChatGPT answers. Fearon Hay was listed before Jasmax in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fearon Hay1st
  2. RTA Studio2nd
  3. Jasmax3rd
  4. Warren and Mahoney4th
  5. ASC Architects–
  6. Apex Architecture–
  7. Mako Architecture–
  8. BDG Architects–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland architecture firms

3 answers
  • Asked ChatGPT

    “Which architecture firm should I hire in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2Jasmax
  • Asked ChatGPT

    “What are the best architecture firms in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2RTA Studio
    3. 3Jasmax
    4. 4Warren and Mahoney
  • Asked ChatGPT

    “What's the best architecture firm in Auckland, New Zealand for new building design?”

    1. 1RTA Studio
    2. 2Fearon Hay
    3. 3Warren and Mahoney
  • Searched Google, AI Overview

    “auckland architecture firms”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “architects auckland nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Fearon Hay or Jasmax more popular in search?

This chart shows how often people search Google for Fearon Hay and Jasmax by name. Each line represents a brand's share of searches for all eight Auckland architecture firms we track, month by month, from searches in New Zealand.

Fearon Hay and Jasmax among Auckland architecture firms in New Zealand, by month

Share of searches by month for Fearon Hay, Jasmax. The figures are in the table below the chart.

View monthly share of searches table
MonthASC ArchitectsWarren and MahoneyFearon HayJasmaxRTA StudioApex ArchitectureMako ArchitectureBDG Architects
Oct 202515.2%22.7%17.8%15.2%12.4%2.8%8.3%5.4%
Nov 202520.5%16.8%19.8%16.8%11.2%4.9%4%6.1%
Dec 202516.7%25%20.8%13.5%11.1%3.8%3.1%5.9%
Jan 202619%23.2%19.4%12.6%12.6%2.3%5.5%5.5%
Feb 202617.3%21.1%17.6%17.3%11.4%4.1%5%6.2%
Mar 202615%22.3%17.5%18.3%12.2%2.8%5.3%6.6%
Apr 202618.3%22.3%22.9%14.9%9.9%2.2%4.3%5.3%
May 202615.9%23.8%20%19.5%8.6%3%4.6%4.6%
Jun 202618.8%23%19.4%12.6%10.2%6.8%3.7%5.5%
Jul 202619.5%27%17.6%15.9%8.6%3%4.6%3.8%
Aug 202614.3%21.3%22%17.4%11.6%5.1%4.1%4.1%
Sep 202620.6%20.6%19.7%16.9%11.1%4%4%3.1%

How has the Fearon Hay and Jasmax comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland architecture firms in September 2026?

3 changes
  1. In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches.

  2. In September 2026, Fearon Hay lost share of searches among Auckland architecture firms in New Zealand, from 22% to 19.7%.

  3. In September 2026, Jasmax lost share of searches among Auckland architecture firms in New Zealand, from 17.4% to 16.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fearon Hay’s and Jasmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fearon Hay

2 branded search terms

  • fearon hay
  • fearon hay architects

Jasmax

1 branded search term

  • jasmax

How the Brand Demand Index is measured

Other head-to-heads among Auckland architecture firms

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