Brandwave

Fearon Hay vs Jasmax:Which is more popular?

In September 2026, Fearon Hay had more branded searches than Jasmax among architecture firms in New Zealand. Fearon Hay had about 1,040 branded searches, while Jasmax had 970. Fearon Hay made up 13.1% of all architecture firm searches we track, and Jasmax accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about architecture firms, Jasmax appeared in three of the four answers and Fearon Hay in two. Jasmax was mentioned before Fearon Hay in two out of three answers.

Among architecture firms in New Zealand in September 2026

Who do people search for more?

Fearon Hay, about 7% more searches than Jasmax

Fearon Hay 1K searchesJasmax 970 searches

Who does AI mention more?

Jasmax, mentioned in 3 of 4 answers, Fearon Hay in 2

Jasmax in 3 of 4Fearon Hay in 2 of 4

Who does AI recommend more?

Jasmax, named ahead of Fearon Hay in 2 of 3 answers

Jasmax first in 2Fearon Hay first in 1

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Top architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jasmax was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fearon Hay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jasmax was listed before Fearon Hay in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warren and Mahoney1st
  2. Jasmax2nd
  3. Fearon Hay3rd
  4. Cheshire Architects4th
  5. Architectus5th
  6. Stevens Lawson6th
  7. Studio Pacific Architecture7th
  8. Athfield Architects–
  9. Woods Bagot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about architecture firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Fearon Hay or Jasmax more popular in search?

This chart shows how often people search Google for Fearon Hay and Jasmax by name. Each line represents a brand's share of searches for all nine architecture firms we track, month by month, from searches in New Zealand.

Fearon Hay and Jasmax among architecture firms in New Zealand, by month

Share of searches by month for Fearon Hay, Jasmax. The figures are in the table below the chart.

View monthly share of searches table
MonthWarren and MahoneyFearon HayJasmaxArchitectusCheshire ArchitectsAthfield ArchitectsStevens LawsonStudio Pacific ArchitectureWoods Bagot
Oct 202534.2%13.7%12.5%9.6%11.6%6.3%4.5%4.2%3.4%
Nov 202531.8%17.6%13.1%10%10%5.4%3.9%5.4%2.9%
Dec 202538%15.9%11%8.6%10.3%4.5%3.5%4.5%3.7%
Jan 202639.4%13.5%12.2%9.5%9.4%4.1%4.1%5.1%2.7%
Feb 202633.5%10.3%12.5%9.4%16.8%6.2%3.6%5%2.7%
Mar 202634.7%12.4%12.8%8.6%10.5%7.1%5%5.7%3.1%
Apr 202635.7%15.2%10.9%8.2%9.9%8.1%4.7%4.4%2.9%
May 202635.8%12.8%13.5%8.9%10.9%5.9%4.2%4.8%3.2%
Jun 202639.7%12.9%9.8%8.9%10.9%5.9%3.1%4.8%4%
Jul 202638.4%10.9%11.6%12.1%10.6%5.8%3.7%3.8%3.1%
Aug 202632.6%15%12.2%11%11%6%3.5%6%2.6%
Sep 202632.9%13.1%12.3%11.3%11.1%6.1%5.1%4.9%3.3%

How has the Fearon Hay and Jasmax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Jasmax took it in February 2026, Fearon Hay took it in April 2026, Jasmax took it in May 2026, Fearon Hay took it in June 2026, Jasmax took it in July 2026, Fearon Hay took it in August 2026.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand moved from 13.7% to 13.1%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, Jasmax’s share of searches among architecture firms in New Zealand moved from 12.5% to 12.3%, and its estimated monthly branded searches moved from 950 to 970.

How did search popularity change for New Zealand architecture firms in September 2026?

2 changes

  1. In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%.

  2. Jasmax’s share of searches among architecture firms in New Zealand has gained ground for 3 months in a row, from 9.8% to 12.3% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fearon Hay’s and Jasmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fearon Hay

2 branded search terms

  • fearon hay
  • fearon hay architects

Jasmax

2 branded search terms

  • jasmax
  • jasmax architects

How the Brand Demand Index is measured

Other head-to-heads among architecture firms

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