Brandwave

How popular isFearon Hay?

In September 2026, people searched for Fearon Hay by name about 1,040 times in New Zealand, about the same as the previous year. These searches made up 13.1% of all New Zealand architecture firm searches, placing Fearon Hay second out of nine firms. When we asked both ChatGPT and Google AI Overviews about architecture firms, Fearon Hay appeared in two of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Fearon Hay is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. Warren and MahoneyShare of searches 32.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Fearon HayShare of searches 13.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. JasmaxShare of searches 12.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. ArchitectusShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Cheshire ArchitectsShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fearon Hay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fearon Hay is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warren and Mahoney1st
  2. Jasmax2nd
  3. Fearon Hay3rd
  4. Cheshire Architects4th
  5. Architectus5th
  6. Stevens Lawson6th
  7. Studio Pacific Architecture7th
  8. Athfield Architects–
  9. Woods Bagot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about architecture firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which architecture firms compete with Fearon Hay?

Fearon Hay against architecture firms in New Zealand, by month

Share of searches by month for Warren and Mahoney, Fearon Hay, Jasmax, Architectus, Cheshire Architects, Athfield Architects, Stevens Lawson, Studio Pacific Architecture, Woods Bagot. The figures are in the table below the chart.

View monthly share of searches table
MonthWarren and MahoneyFearon HayJasmaxArchitectusCheshire ArchitectsAthfield ArchitectsStevens LawsonStudio Pacific ArchitectureWoods Bagot
Oct 202534.2%13.7%12.5%9.6%11.6%6.3%4.5%4.2%3.4%
Nov 202531.8%17.6%13.1%10%10%5.4%3.9%5.4%2.9%
Dec 202538%15.9%11%8.6%10.3%4.5%3.5%4.5%3.7%
Jan 202639.4%13.5%12.2%9.5%9.4%4.1%4.1%5.1%2.7%
Feb 202633.5%10.3%12.5%9.4%16.8%6.2%3.6%5%2.7%
Mar 202634.7%12.4%12.8%8.6%10.5%7.1%5%5.7%3.1%
Apr 202635.7%15.2%10.9%8.2%9.9%8.1%4.7%4.4%2.9%
May 202635.8%12.8%13.5%8.9%10.9%5.9%4.2%4.8%3.2%
Jun 202639.7%12.9%9.8%8.9%10.9%5.9%3.1%4.8%4%
Jul 202638.4%10.9%11.6%12.1%10.6%5.8%3.7%3.8%3.1%
Aug 202632.6%15%12.2%11%11%6%3.5%6%2.6%
Sep 202632.9%13.1%12.3%11.3%11.1%6.1%5.1%4.9%3.3%

  1. 1.Warren and Mahoney

    32.9%

    Held 1st. 2.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Fearon Hay

    13.1%

    Held 2nd. 1K estimated branded searches, -13.3% vs prior month. Share -1.9 points.

  3. 3.Jasmax

    12.3%

    Held 3rd. 970 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Architectus

    11.3%

    Held 4th. 890 estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  5. 5.Cheshire Architects

    11.1%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Athfield Architects

    6.1%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Stevens Lawson

    5.1%

    Moved from 8th to 7th. 400 estimated branded searches, +42.9% vs prior month. Share +1.5 points.

  8. 8.Studio Pacific Architecture

    4.9%

    Moved from 7th to 8th. 390 estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  9. 9.Woods Bagot

    3.3%

    Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share +0.7 points.

Compare popularity between Fearon Hay and its closest rivals

Every comparison with Fearon Hay

13 comparisons

How has branded search demand for Fearon Hay changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fearon Hay in New Zealand held steady at 1K.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand decreased from 13.7% to 13.1%.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand peaked at 17.6% in November 2025 and was lowest at 10.3% in February 2026.

How did search popularity change for New Zealand architecture firms in September 2026?

6 changes

  1. In September 2026, Stevens Lawson overtook Studio Pacific Architecture to rank 7th among architecture firms in New Zealand, with 5.1% of the searches.

  2. In September 2026, Woods Bagot gained share of searches among architecture firms in New Zealand, from 2.6% to 3.3%.

  3. In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%.

  4. In September 2026, Studio Pacific Architecture lost share of searches among architecture firms in New Zealand, from 6% to 4.9%.

  5. Jasmax’s share of searches among architecture firms in New Zealand has gained ground for 3 months in a row, from 9.8% to 12.3% in September 2026.

  6. Estimated monthly branded searches for Architectus in New Zealand rose 21.9% over 12 measured months, from 730 to 890 in September 2026.

How are Fearon Hay’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fearon Hay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fearon hay
  • fearon hay architects

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How the Brand Demand Index is measured

Where does Fearon Hay compete?

Fearon Hay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Architecture firms2nd of 913.1%Shown above
Auckland architecture firms3rd of 819.7%Show ranking
Creator with pink hair and a pink jacket

Is Fearon Hay your brand?

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