How popular isWoods Bagot?
In September 2026, people searched for Woods Bagot by name about 260 times in New Zealand, about the same as the previous year. These searches made up 3.3% of all New Zealand architecture firm searches, placing Woods Bagot ninth out of nine firms. When we asked both ChatGPT and Google AI Overviews about architecture firms, Woods Bagot did not appear in any of the answers.
Woods Bagot is the ninth most searched of 9 competitors and not listed in any AI answer.
Warren and MahoneyShare of searches 32.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Fearon HayShare of searches 13.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
JasmaxShare of searches 12.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
ArchitectusShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Woods BagotShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top architecture firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Woods Bagot did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about architecture firms
4 answers
Asked ChatGPT
“Which architecture firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best architecture firms in New Zealand?”
Asked ChatGPT
“What's the best architecture firm in New Zealand for a building project?”
Searched Google, AI Overview
“architects auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“architecture firms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which architecture firms compete with Woods Bagot?
Share of searches by month for Warren and Mahoney, Fearon Hay, Jasmax, Architectus, Cheshire Architects, Athfield Architects, Stevens Lawson, Studio Pacific Architecture, Woods Bagot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warren and Mahoney | Fearon Hay | Jasmax | Architectus | Cheshire Architects | Athfield Architects | Stevens Lawson | Studio Pacific Architecture | Woods Bagot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 13.7% | 12.5% | 9.6% | 11.6% | 6.3% | 4.5% | 4.2% | 3.4% |
| Nov 2025 | 31.8% | 17.6% | 13.1% | 10% | 10% | 5.4% | 3.9% | 5.4% | 2.9% |
| Dec 2025 | 38% | 15.9% | 11% | 8.6% | 10.3% | 4.5% | 3.5% | 4.5% | 3.7% |
| Jan 2026 | 39.4% | 13.5% | 12.2% | 9.5% | 9.4% | 4.1% | 4.1% | 5.1% | 2.7% |
| Feb 2026 | 33.5% | 10.3% | 12.5% | 9.4% | 16.8% | 6.2% | 3.6% | 5% | 2.7% |
| Mar 2026 | 34.7% | 12.4% | 12.8% | 8.6% | 10.5% | 7.1% | 5% | 5.7% | 3.1% |
| Apr 2026 | 35.7% | 15.2% | 10.9% | 8.2% | 9.9% | 8.1% | 4.7% | 4.4% | 2.9% |
| May 2026 | 35.8% | 12.8% | 13.5% | 8.9% | 10.9% | 5.9% | 4.2% | 4.8% | 3.2% |
| Jun 2026 | 39.7% | 12.9% | 9.8% | 8.9% | 10.9% | 5.9% | 3.1% | 4.8% | 4% |
| Jul 2026 | 38.4% | 10.9% | 11.6% | 12.1% | 10.6% | 5.8% | 3.7% | 3.8% | 3.1% |
| Aug 2026 | 32.6% | 15% | 12.2% | 11% | 11% | 6% | 3.5% | 6% | 2.6% |
| Sep 2026 | 32.9% | 13.1% | 12.3% | 11.3% | 11.1% | 6.1% | 5.1% | 4.9% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 2.6K | 0% | +0.3 points | |
| 2, held 2nd | 13.1% | 1K | -13.3% | -1.9 points | |
| 3, held 3rd | 12.3% | 970 | 0% | +0.1 points | |
| 4, held 4th | 11.3% | 890 | +1.1% | +0.2 points | |
| 5, held 5th | 11.1% | 880 | 0% | +0.1 points | |
| 6, held 6th | 6.1% | 480 | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 5.1% | 400 | +42.9% | +1.5 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.9% | 390 | -18.8% | -1.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.3% | 260 | +23.8% | +0.7 points |
32.9%
Held 1st. 2.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
13.1%
Held 2nd. 1K estimated branded searches, -13.3% vs prior month. Share -1.9 points.
3.
Jasmax12.3%
Held 3rd. 970 estimated branded searches, 0% vs prior month. Share +0.1 points.
11.3%
Held 4th. 890 estimated branded searches, +1.1% vs prior month. Share +0.2 points.
11.1%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.1%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.1%
Moved from 8th to 7th. 400 estimated branded searches, +42.9% vs prior month. Share +1.5 points.
Moved from 7th to 8th. 390 estimated branded searches, -18.8% vs prior month. Share -1.1 points.
3.3%
Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share +0.7 points.
Compare popularity between Woods Bagot and its closest rivals
Every comparison with Woods Bagot
8 comparisons
How has branded search demand for Woods Bagot changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Woods Bagot in New Zealand held steady at 260.
- Across the 12 months ending September 2026, Woods Bagot’s share of searches among architecture firms in New Zealand peaked at 4% in June 2026 and was lowest at 2.6% in August 2026.
How did search popularity change for New Zealand architecture firms in September 2026?
6 changes
In September 2026, Stevens Lawson overtook Studio Pacific Architecture to rank 7th among architecture firms in New Zealand, with 5.1% of the searches.
In September 2026, Woods Bagot gained share of searches among architecture firms in New Zealand, from 2.6% to 3.3%.
In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%.
In September 2026, Studio Pacific Architecture lost share of searches among architecture firms in New Zealand, from 6% to 4.9%.
Jasmax’s share of searches among architecture firms in New Zealand has gained ground for 3 months in a row, from 9.8% to 12.3% in September 2026.
Estimated monthly branded searches for Architectus in New Zealand rose 21.9% over 12 measured months, from 730 to 890 in September 2026.
How are Woods Bagot’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Woods Bagot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- woods bagot
- woodsbagot
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