Fearon Hay vs Woods Bagot:Which is more popular?
In September 2026, Fearon Hay had more branded searches than Woods Bagot among architecture firms in New Zealand. Fearon Hay had about 1,040 branded searches, while Woods Bagot had 260. Fearon Hay made up 13.1% of all architecture firm searches we track, and Woods Bagot accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about architecture firms, Fearon Hay appeared in two of the four answers and Woods Bagot in none.
Who do people search for more?
Fearon Hay, about 4 searches for every 1 for Woods Bagot
Who does AI mention more?
Fearon Hay, mentioned in 2 of 4 answers, Woods Bagot in 0
Who does AI recommend more?
Fearon Hay, the only one of the two named
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Top architecture firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fearon Hay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Woods Bagot did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about architecture firms
4 answers
Asked ChatGPT
“Which architecture firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best architecture firms in New Zealand?”
Asked ChatGPT
“What's the best architecture firm in New Zealand for a building project?”
Searched Google, AI Overview
“architects auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“architecture firms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fearon Hay or Woods Bagot more popular in search?
This chart shows how often people search Google for Fearon Hay and Woods Bagot by name. Each line represents a brand's share of searches for all nine architecture firms we track, month by month, from searches in New Zealand.
Share of searches by month for Fearon Hay, Woods Bagot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warren and Mahoney | Fearon Hay | Jasmax | Architectus | Cheshire Architects | Athfield Architects | Stevens Lawson | Studio Pacific Architecture | Woods Bagot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 13.7% | 12.5% | 9.6% | 11.6% | 6.3% | 4.5% | 4.2% | 3.4% |
| Nov 2025 | 31.8% | 17.6% | 13.1% | 10% | 10% | 5.4% | 3.9% | 5.4% | 2.9% |
| Dec 2025 | 38% | 15.9% | 11% | 8.6% | 10.3% | 4.5% | 3.5% | 4.5% | 3.7% |
| Jan 2026 | 39.4% | 13.5% | 12.2% | 9.5% | 9.4% | 4.1% | 4.1% | 5.1% | 2.7% |
| Feb 2026 | 33.5% | 10.3% | 12.5% | 9.4% | 16.8% | 6.2% | 3.6% | 5% | 2.7% |
| Mar 2026 | 34.7% | 12.4% | 12.8% | 8.6% | 10.5% | 7.1% | 5% | 5.7% | 3.1% |
| Apr 2026 | 35.7% | 15.2% | 10.9% | 8.2% | 9.9% | 8.1% | 4.7% | 4.4% | 2.9% |
| May 2026 | 35.8% | 12.8% | 13.5% | 8.9% | 10.9% | 5.9% | 4.2% | 4.8% | 3.2% |
| Jun 2026 | 39.7% | 12.9% | 9.8% | 8.9% | 10.9% | 5.9% | 3.1% | 4.8% | 4% |
| Jul 2026 | 38.4% | 10.9% | 11.6% | 12.1% | 10.6% | 5.8% | 3.7% | 3.8% | 3.1% |
| Aug 2026 | 32.6% | 15% | 12.2% | 11% | 11% | 6% | 3.5% | 6% | 2.6% |
| Sep 2026 | 32.9% | 13.1% | 12.3% | 11.3% | 11.1% | 6.1% | 5.1% | 4.9% | 3.3% |
How has the Fearon Hay and Woods Bagot comparison changed over the last 12 months?
3 findings
- Fearon Hay was ahead of Woods Bagot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand moved from 13.7% to 13.1%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Woods Bagot’s share of searches among architecture firms in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand architecture firms in September 2026?
2 changes
In September 2026, Woods Bagot gained share of searches among architecture firms in New Zealand, from 2.6% to 3.3%.
In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fearon Hay’s and Woods Bagot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fearon Hay
2 branded search terms
- fearon hay
- fearon hay architects
Woods Bagot
2 branded search terms
- woods bagot
- woodsbagot
Other head-to-heads among architecture firms
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