Brandwave

Studio Pacific Architecture vs Woods Bagot:Which is more popular?

In September 2026, Studio Pacific Architecture had more branded searches than Woods Bagot among architecture firms in New Zealand. Studio Pacific Architecture had about 390 branded searches, while Woods Bagot had 260. Studio Pacific Architecture made up 4.9% of all architecture firm searches we track, and Woods Bagot accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about architecture firms, Studio Pacific Architecture appeared in two of the four answers and Woods Bagot in none.

Among architecture firms in New Zealand in September 2026

Who do people search for more?

Studio Pacific Architecture, about 50% more searches than Woods Bagot

Studio Pacific Architecture 390 searchesWoods Bagot 260 searches

Who does AI mention more?

Studio Pacific Architecture, mentioned in 2 of 4 answers, Woods Bagot in 0

Studio Pacific Architecture in 2 of 4Woods Bagot in 0 of 4

Who does AI recommend more?

Studio Pacific Architecture, the only one of the two named

Studio Pacific Architecture first in 2Woods Bagot never named

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Top architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Studio Pacific Architecture was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Woods Bagot did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warren and Mahoney1st
  2. Jasmax2nd
  3. Fearon Hay3rd
  4. Cheshire Architects4th
  5. Architectus5th
  6. Stevens Lawson6th
  7. Studio Pacific Architecture7th
  8. Athfield Architects–
  9. Woods Bagot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about architecture firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Studio Pacific Architecture or Woods Bagot more popular in search?

This chart shows how often people search Google for Studio Pacific Architecture and Woods Bagot by name. Each line represents a brand's share of searches for all nine architecture firms we track, month by month, from searches in New Zealand.

Studio Pacific Architecture and Woods Bagot among architecture firms in New Zealand, by month

Share of searches by month for Studio Pacific Architecture, Woods Bagot. The figures are in the table below the chart.

View monthly share of searches table
MonthWarren and MahoneyFearon HayJasmaxArchitectusCheshire ArchitectsAthfield ArchitectsStevens LawsonStudio Pacific ArchitectureWoods Bagot
Oct 202534.2%13.7%12.5%9.6%11.6%6.3%4.5%4.2%3.4%
Nov 202531.8%17.6%13.1%10%10%5.4%3.9%5.4%2.9%
Dec 202538%15.9%11%8.6%10.3%4.5%3.5%4.5%3.7%
Jan 202639.4%13.5%12.2%9.5%9.4%4.1%4.1%5.1%2.7%
Feb 202633.5%10.3%12.5%9.4%16.8%6.2%3.6%5%2.7%
Mar 202634.7%12.4%12.8%8.6%10.5%7.1%5%5.7%3.1%
Apr 202635.7%15.2%10.9%8.2%9.9%8.1%4.7%4.4%2.9%
May 202635.8%12.8%13.5%8.9%10.9%5.9%4.2%4.8%3.2%
Jun 202639.7%12.9%9.8%8.9%10.9%5.9%3.1%4.8%4%
Jul 202638.4%10.9%11.6%12.1%10.6%5.8%3.7%3.8%3.1%
Aug 202632.6%15%12.2%11%11%6%3.5%6%2.6%
Sep 202632.9%13.1%12.3%11.3%11.1%6.1%5.1%4.9%3.3%

How has the Studio Pacific Architecture and Woods Bagot comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand architecture firms in September 2026?

3 changes

  1. In September 2026, Stevens Lawson overtook Studio Pacific Architecture to rank 7th among architecture firms in New Zealand, with 5.1% of the searches.

  2. In September 2026, Woods Bagot gained share of searches among architecture firms in New Zealand, from 2.6% to 3.3%.

  3. In September 2026, Studio Pacific Architecture lost share of searches among architecture firms in New Zealand, from 6% to 4.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Studio Pacific Architecture’s and Woods Bagot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Studio Pacific Architecture

1 branded search term

  • studio pacific architecture

Woods Bagot

2 branded search terms

  • woods bagot
  • woodsbagot

How the Brand Demand Index is measured

Other head-to-heads among architecture firms

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