Cheshire Architects vs Woods Bagot:Which is more popular?
In September 2026, Cheshire Architects had more branded searches than Woods Bagot among architecture firms in New Zealand. Cheshire Architects had about 880 branded searches, while Woods Bagot had 260. Cheshire Architects made up 11.1% of all architecture firm searches we track, and Woods Bagot accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about architecture firms, Cheshire Architects appeared in three of the four answers and Woods Bagot in none.
Who do people search for more?
Cheshire Architects, about 3 searches for every 1 for Woods Bagot
Who does AI mention more?
Cheshire Architects, mentioned in 3 of 4 answers, Woods Bagot in 0
Who does AI recommend more?
Cheshire Architects, the only one of the two named
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Top architecture firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cheshire Architects was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Woods Bagot did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about architecture firms
4 answers
Asked ChatGPT
“Which architecture firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best architecture firms in New Zealand?”
Asked ChatGPT
“What's the best architecture firm in New Zealand for a building project?”
Searched Google, AI Overview
“architects auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“architecture firms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Cheshire Architects or Woods Bagot more popular in search?
This chart shows how often people search Google for Cheshire Architects and Woods Bagot by name. Each line represents a brand's share of searches for all nine architecture firms we track, month by month, from searches in New Zealand.
Share of searches by month for Cheshire Architects, Woods Bagot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warren and Mahoney | Fearon Hay | Jasmax | Architectus | Cheshire Architects | Athfield Architects | Stevens Lawson | Studio Pacific Architecture | Woods Bagot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 13.7% | 12.5% | 9.6% | 11.6% | 6.3% | 4.5% | 4.2% | 3.4% |
| Nov 2025 | 31.8% | 17.6% | 13.1% | 10% | 10% | 5.4% | 3.9% | 5.4% | 2.9% |
| Dec 2025 | 38% | 15.9% | 11% | 8.6% | 10.3% | 4.5% | 3.5% | 4.5% | 3.7% |
| Jan 2026 | 39.4% | 13.5% | 12.2% | 9.5% | 9.4% | 4.1% | 4.1% | 5.1% | 2.7% |
| Feb 2026 | 33.5% | 10.3% | 12.5% | 9.4% | 16.8% | 6.2% | 3.6% | 5% | 2.7% |
| Mar 2026 | 34.7% | 12.4% | 12.8% | 8.6% | 10.5% | 7.1% | 5% | 5.7% | 3.1% |
| Apr 2026 | 35.7% | 15.2% | 10.9% | 8.2% | 9.9% | 8.1% | 4.7% | 4.4% | 2.9% |
| May 2026 | 35.8% | 12.8% | 13.5% | 8.9% | 10.9% | 5.9% | 4.2% | 4.8% | 3.2% |
| Jun 2026 | 39.7% | 12.9% | 9.8% | 8.9% | 10.9% | 5.9% | 3.1% | 4.8% | 4% |
| Jul 2026 | 38.4% | 10.9% | 11.6% | 12.1% | 10.6% | 5.8% | 3.7% | 3.8% | 3.1% |
| Aug 2026 | 32.6% | 15% | 12.2% | 11% | 11% | 6% | 3.5% | 6% | 2.6% |
| Sep 2026 | 32.9% | 13.1% | 12.3% | 11.3% | 11.1% | 6.1% | 5.1% | 4.9% | 3.3% |
How has the Cheshire Architects and Woods Bagot comparison changed over the last 12 months?
3 findings
- Cheshire Architects was ahead of Woods Bagot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cheshire Architects’ share of searches among architecture firms in New Zealand moved from 11.6% to 11.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Woods Bagot’s share of searches among architecture firms in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand architecture firms in September 2026?
1 change
In September 2026, Woods Bagot gained share of searches among architecture firms in New Zealand, from 2.6% to 3.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cheshire Architects’ and Woods Bagot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cheshire Architects
1 branded search term
- cheshire architects
Woods Bagot
2 branded search terms
- woods bagot
- woodsbagot
Other head-to-heads among architecture firms
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