Brandwave

Architectus vs Fearon Hay:Which is more popular?

In September 2026, Fearon Hay had more branded searches than Architectus among architecture firms in New Zealand. Fearon Hay had about 1,040 branded searches, while Architectus had 890. Fearon Hay made up 13.1% of all architecture firm searches we track, and Architectus accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about architecture firms, Architectus and Fearon Hay each appeared in two of the four answers. Architectus and Fearon Hay were each mentioned first in one of the two answers that named either.

Among architecture firms in New Zealand in September 2026

Who do people search for more?

Fearon Hay, about 17% more searches than Architectus

Fearon Hay 1K searchesArchitectus 890 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Architectus in 2 of 4Fearon Hay in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Architectus first in 1Fearon Hay first in 1

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Top architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Architectus and Fearon Hay were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Architectus and Fearon Hay were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warren and Mahoney1st
  2. Jasmax2nd
  3. Fearon Hay3rd
  4. Cheshire Architects4th
  5. Architectus5th
  6. Stevens Lawson6th
  7. Studio Pacific Architecture7th
  8. Athfield Architects–
  9. Woods Bagot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about architecture firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Architectus or Fearon Hay more popular in search?

This chart shows how often people search Google for Architectus and Fearon Hay by name. Each line represents a brand's share of searches for all nine architecture firms we track, month by month, from searches in New Zealand.

Architectus and Fearon Hay among architecture firms in New Zealand, by month

Share of searches by month for Fearon Hay, Architectus. The figures are in the table below the chart.

View monthly share of searches table
MonthWarren and MahoneyFearon HayJasmaxArchitectusCheshire ArchitectsAthfield ArchitectsStevens LawsonStudio Pacific ArchitectureWoods Bagot
Oct 202534.2%13.7%12.5%9.6%11.6%6.3%4.5%4.2%3.4%
Nov 202531.8%17.6%13.1%10%10%5.4%3.9%5.4%2.9%
Dec 202538%15.9%11%8.6%10.3%4.5%3.5%4.5%3.7%
Jan 202639.4%13.5%12.2%9.5%9.4%4.1%4.1%5.1%2.7%
Feb 202633.5%10.3%12.5%9.4%16.8%6.2%3.6%5%2.7%
Mar 202634.7%12.4%12.8%8.6%10.5%7.1%5%5.7%3.1%
Apr 202635.7%15.2%10.9%8.2%9.9%8.1%4.7%4.4%2.9%
May 202635.8%12.8%13.5%8.9%10.9%5.9%4.2%4.8%3.2%
Jun 202639.7%12.9%9.8%8.9%10.9%5.9%3.1%4.8%4%
Jul 202638.4%10.9%11.6%12.1%10.6%5.8%3.7%3.8%3.1%
Aug 202632.6%15%12.2%11%11%6%3.5%6%2.6%
Sep 202632.9%13.1%12.3%11.3%11.1%6.1%5.1%4.9%3.3%

How has the Architectus and Fearon Hay comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Architectus took it in July 2026, Fearon Hay took it in August 2026.
  • Across the 12 months ending September 2026, Architectus’ share of searches among architecture firms in New Zealand moved from 9.6% to 11.3%, and its estimated monthly branded searches moved from 730 to 890.
  • Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand moved from 13.7% to 13.1%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for New Zealand architecture firms in September 2026?

2 changes

  1. In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%.

  2. Estimated monthly branded searches for Architectus in New Zealand rose 21.9% over 12 measured months, from 730 to 890 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Architectus’ and Fearon Hay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Architectus

2 branded search terms

  • architectus
  • architectus architects

Fearon Hay

2 branded search terms

  • fearon hay
  • fearon hay architects

How the Brand Demand Index is measured

Other head-to-heads among architecture firms

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