Apex Architecture vs Fearon Hay:Which is more popular?
In September 2026, Fearon Hay had more branded searches than Apex Architecture among Auckland architecture firms in New Zealand. Fearon Hay had about 690 branded searches, while Apex Architecture had 140. Fearon Hay made up 19.7% of all Auckland architecture firm searches we track, and Apex Architecture accounted for 4%. When we asked ChatGPT and Google AI Overviews about Auckland architecture firms, Fearon Hay appeared in all three answers and Apex Architecture in none.
Who do people search for more?
Fearon Hay, about 5 searches for every 1 for Apex Architecture
Who does AI mention more?
Fearon Hay, mentioned in every answer we collected
Who does AI recommend more?
Fearon Hay, the only one of the two named
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Top Auckland architecture firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Fearon Hay appeared in all three answers. Apex Architecture did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fearon Hay3 of 3Named in 3 of 3 ChatGPT answers
Warren and Mahoney2 of 3Named in 2 of 3 ChatGPT answers
Jasmax2 of 3Named in 2 of 3 ChatGPT answers
RTA Studio2 of 3Named in 2 of 3 ChatGPT answers
ASC Architects0 of 3Named in 0 of 3 ChatGPT answers
Apex Architecture0 of 3Named in 0 of 3 ChatGPT answers
Mako Architecture0 of 3Named in 0 of 3 ChatGPT answers
BDG Architects0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland architecture firms
3 answers
Asked ChatGPT
“Which architecture firm should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best architecture firms in Auckland, New Zealand?”
Asked ChatGPT
“What's the best architecture firm in Auckland, New Zealand for new building design?”
Searched Google, AI Overview
“auckland architecture firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“architects auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Apex Architecture or Fearon Hay more popular in search?
This chart shows how often people search Google for Apex Architecture and Fearon Hay by name. Each line represents a brand's share of searches for all eight Auckland architecture firms we track, month by month, from searches in New Zealand.
Share of searches by month for Fearon Hay, Apex Architecture. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASC Architects | Warren and Mahoney | Fearon Hay | Jasmax | RTA Studio | Apex Architecture | Mako Architecture | BDG Architects |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.2% | 22.7% | 17.8% | 15.2% | 12.4% | 2.8% | 8.3% | 5.4% |
| Nov 2025 | 20.5% | 16.8% | 19.8% | 16.8% | 11.2% | 4.9% | 4% | 6.1% |
| Dec 2025 | 16.7% | 25% | 20.8% | 13.5% | 11.1% | 3.8% | 3.1% | 5.9% |
| Jan 2026 | 19% | 23.2% | 19.4% | 12.6% | 12.6% | 2.3% | 5.5% | 5.5% |
| Feb 2026 | 17.3% | 21.1% | 17.6% | 17.3% | 11.4% | 4.1% | 5% | 6.2% |
| Mar 2026 | 15% | 22.3% | 17.5% | 18.3% | 12.2% | 2.8% | 5.3% | 6.6% |
| Apr 2026 | 18.3% | 22.3% | 22.9% | 14.9% | 9.9% | 2.2% | 4.3% | 5.3% |
| May 2026 | 15.9% | 23.8% | 20% | 19.5% | 8.6% | 3% | 4.6% | 4.6% |
| Jun 2026 | 18.8% | 23% | 19.4% | 12.6% | 10.2% | 6.8% | 3.7% | 5.5% |
| Jul 2026 | 19.5% | 27% | 17.6% | 15.9% | 8.6% | 3% | 4.6% | 3.8% |
| Aug 2026 | 14.3% | 21.3% | 22% | 17.4% | 11.6% | 5.1% | 4.1% | 4.1% |
| Sep 2026 | 20.6% | 20.6% | 19.7% | 16.9% | 11.1% | 4% | 4% | 3.1% |
How has the Apex Architecture and Fearon Hay comparison changed over the last 12 months?
3 findings
- Fearon Hay was ahead of Apex Architecture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apex Architecture’s share of searches among Auckland architecture firms in New Zealand moved from 2.8% to 4%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 12 months ending September 2026, Fearon Hay’s share of searches among Auckland architecture firms in New Zealand moved from 17.8% to 19.7%, and its estimated monthly branded searches held steady at 690.
How did search popularity change for New Zealand Auckland architecture firms in September 2026?
3 changes
In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches.
In September 2026, Fearon Hay lost share of searches among Auckland architecture firms in New Zealand, from 22% to 19.7%.
In September 2026, Apex Architecture lost share of searches among Auckland architecture firms in New Zealand, from 5.1% to 4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Apex Architecture’s and Fearon Hay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apex Architecture
2 branded search terms
- apex architecture
- apexarchitecture
Fearon Hay
2 branded search terms
- fearon hay
- fearon hay architects
Other head-to-heads among Auckland architecture firms
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