Cheshire Architects vs Fearon Hay:Which is more popular?
In September 2026, Fearon Hay had more branded searches than Cheshire Architects among architecture firms in New Zealand. Fearon Hay had about 1,040 branded searches, while Cheshire Architects had 880. Fearon Hay made up 13.1% of all architecture firm searches we track, and Cheshire Architects accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about architecture firms, Cheshire Architects appeared in three of the four answers and Fearon Hay in two. Fearon Hay was mentioned before Cheshire Architects in two out of three answers.
Who do people search for more?
Fearon Hay, about 18% more searches than Cheshire Architects
Who does AI mention more?
Cheshire Architects, mentioned in 3 of 4 answers, Fearon Hay in 2
Who does AI recommend more?
Fearon Hay, named ahead of Cheshire Architects in 2 of 3 answers
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Top architecture firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cheshire Architects was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fearon Hay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fearon Hay was listed before Cheshire Architects in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Warren and Mahoney3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jasmax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Cheshire Architects3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fearon Hay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Architectus2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Studio Pacific Architecture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stevens Lawson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Athfield Architects0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woods Bagot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about architecture firms
4 answers
Asked ChatGPT
“Which architecture firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best architecture firms in New Zealand?”
Asked ChatGPT
“What's the best architecture firm in New Zealand for a building project?”
Searched Google, AI Overview
“architects auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“architecture firms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Cheshire Architects or Fearon Hay more popular in search?
This chart shows how often people search Google for Cheshire Architects and Fearon Hay by name. Each line represents a brand's share of searches for all nine architecture firms we track, month by month, from searches in New Zealand.
Share of searches by month for Fearon Hay, Cheshire Architects. The figures are in the table below the chart.
View monthly share of searches table
| Month | Warren and Mahoney | Fearon Hay | Jasmax | Architectus | Cheshire Architects | Athfield Architects | Stevens Lawson | Studio Pacific Architecture | Woods Bagot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 13.7% | 12.5% | 9.6% | 11.6% | 6.3% | 4.5% | 4.2% | 3.4% |
| Nov 2025 | 31.8% | 17.6% | 13.1% | 10% | 10% | 5.4% | 3.9% | 5.4% | 2.9% |
| Dec 2025 | 38% | 15.9% | 11% | 8.6% | 10.3% | 4.5% | 3.5% | 4.5% | 3.7% |
| Jan 2026 | 39.4% | 13.5% | 12.2% | 9.5% | 9.4% | 4.1% | 4.1% | 5.1% | 2.7% |
| Feb 2026 | 33.5% | 10.3% | 12.5% | 9.4% | 16.8% | 6.2% | 3.6% | 5% | 2.7% |
| Mar 2026 | 34.7% | 12.4% | 12.8% | 8.6% | 10.5% | 7.1% | 5% | 5.7% | 3.1% |
| Apr 2026 | 35.7% | 15.2% | 10.9% | 8.2% | 9.9% | 8.1% | 4.7% | 4.4% | 2.9% |
| May 2026 | 35.8% | 12.8% | 13.5% | 8.9% | 10.9% | 5.9% | 4.2% | 4.8% | 3.2% |
| Jun 2026 | 39.7% | 12.9% | 9.8% | 8.9% | 10.9% | 5.9% | 3.1% | 4.8% | 4% |
| Jul 2026 | 38.4% | 10.9% | 11.6% | 12.1% | 10.6% | 5.8% | 3.7% | 3.8% | 3.1% |
| Aug 2026 | 32.6% | 15% | 12.2% | 11% | 11% | 6% | 3.5% | 6% | 2.6% |
| Sep 2026 | 32.9% | 13.1% | 12.3% | 11.3% | 11.1% | 6.1% | 5.1% | 4.9% | 3.3% |
How has the Cheshire Architects and Fearon Hay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cheshire Architects took it in February 2026, Fearon Hay took it in March 2026.
- Across the 12 months ending September 2026, Cheshire Architects’ share of searches among architecture firms in New Zealand moved from 11.6% to 11.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand moved from 13.7% to 13.1%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand architecture firms in September 2026?
1 change
In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cheshire Architects’ and Fearon Hay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cheshire Architects
1 branded search term
- cheshire architects
Fearon Hay
2 branded search terms
- fearon hay
- fearon hay architects
Other head-to-heads among architecture firms
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