Brandwave

How popular isCeres Organics?

In September 2026, people searched for Ceres Organics by name about 3,600 times in New Zealand, a 24.1% increase from the previous year. These searches made up 52.2% of all New Zealand herb and spice brand searches, placing Ceres Organics first out of eight brands. When we asked both ChatGPT and Google AI Overviews about herb and spice brands, Ceres Organics appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Ceres Organics is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Ceres OrganicsShare of searches 52.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Gregg'sShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Fresh AsShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Old El PasoShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Mrs RogersShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top herb and spice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ceres Organics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ceres Organics is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs Rogers1st
  2. Gregg's2nd
  3. Masterfoods3rd
  4. Ceres Organics4th
  5. Fresh As5th
  6. Old El Paso–
  7. Hansells–
  8. McCormick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about herb and spice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which herb and spice brands compete with Ceres Organics?

Ceres Organics against herb and spice brands in New Zealand, by month

Share of searches by month for Ceres Organics, Gregg's, Fresh As, Old El Paso, Mrs Rogers, Hansells, Masterfoods. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsGregg'sFresh AsOld El PasoMrs RogersHansellsMasterfoodsMcCormick
Oct 202547.4%12.3%14.5%9.2%4.4%6.5%4.7%0.98%
Nov 202548.9%8.8%15%9.3%5.9%6.7%3.9%1.5%
Dec 202543.7%14%13.3%8.2%6%7.8%5.3%1.6%
Jan 202642.1%15.2%12.9%8.7%7%7.7%4.8%1.6%
Feb 202647.4%13.1%9.8%7.7%5.1%6.2%4.4%6.4%
Mar 202647.8%18.9%8%7.4%5.2%6.5%3.9%2.4%
Apr 202652.6%13.7%7.2%8%5.8%6.3%4.5%1.9%
May 202651.6%11.2%8.6%9.5%6%5%4.2%4%
Jun 202649.7%9%8.3%9%8.4%8.1%3.9%3.7%
Jul 202645.6%12.4%9.2%8.6%8%5.4%4.3%6.5%
Aug 202648.5%12.9%8.1%8.7%6.7%5.8%4.3%5%
Sep 202652.2%11.3%10.6%9.7%6%5.1%4.1%1%

  1. 1.Ceres Organics

    52.2%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Gregg's

    11.3%

    Held 2nd. 780 estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  3. 3.Fresh As

    10.6%

    Moved from 4th to 3rd. 730 estimated branded searches, +21.7% vs prior month. Share +2.5 points.

  4. 4.Old El Paso

    9.7%

    Moved from 3rd to 4th. 670 estimated branded searches, +3.1% vs prior month. Share +1 points.

  5. 5.Mrs Rogers

    6%

    Held 5th. 410 estimated branded searches, -18% vs prior month. Share -0.8 points.

  6. 6.Hansells

    5.1%

    Held 6th. 350 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  7. 7.Masterfoods

    4.1%

    Moved from 8th to 7th. 280 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  8. 8.McCormick

    1%

    Moved from 7th to 8th. 70 estimated branded searches, -81.1% vs prior month. Share -4 points.

Compare popularity between Ceres Organics and its closest rivals

Every comparison with Ceres Organics

27 comparisons

How has branded search demand for Ceres Organics changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ceres Organics in New Zealand rose from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Ceres Organics’ share of searches among herb and spice brands in New Zealand increased from 47.4% to 52.2%.
  • Across the 12 months ending September 2026, Ceres Organics’ share of searches among herb and spice brands in New Zealand peaked at 52.6% in April 2026 and was lowest at 42.1% in January 2026.

How did search popularity change for New Zealand herb and spice brands in September 2026?

6 changes

  1. In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches.

  2. In September 2026, Ceres Organics gained share of searches among herb and spice brands in New Zealand, from 48.5% to 52.2%.

  3. In September 2026, Old El Paso gained share of searches among herb and spice brands in New Zealand, from 8.7% to 9.7%.

  4. In September 2026, McCormick lost share of searches among herb and spice brands in New Zealand, from 5% to 1%.

  5. In September 2026, Gregg's lost share of searches among herb and spice brands in New Zealand, from 12.9% to 11.3%.

  6. In September 2026, Mrs Rogers lost share of searches among herb and spice brands in New Zealand, from 6.7% to 6%.

How are Ceres Organics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ceres Organics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ceres organics
  • ceresorganics

Do you work for Ceres Organics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ceres Organics compete?

Ceres Organics is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spread brands4th of 713.9%Show ranking
Breakfast cereal brands2nd of 619.2%Show ranking
Pasta and rice brands1st of 1033.8%Show ranking
Herb and spice brands1st of 852.2%Shown above
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